Official Country Name
Italy
Country Code
IT
Country ID
21
Geographic Region
Europe
Region
Region I
Is Active
On

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BRAND MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
206
UCEAP Course Suffix
UCEAP Official Title
BRAND MANAGEMENT
UCEAP Transcript Title
BRAND MANAGEMENT
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
The course provides an overview of typical brand management decisions applied to different market contexts. The course examines decisions regarding the creation of a new brand, the development strategies for an existing brand, and the management of a portfolio of brands. Furthermore, the course discusses the peculiarities of specific market contexts. Brand management encompasses a number of decisions regarding several marketing tools. The efficient and effective use of these tools allows the company to gain a competitive advantage by differentiating its brands' positioning from their competitors. Decisions regarding brand positioning, brand development strategies, and branding strategies are addressed in the course. The course also highlights specific factors to be taken into account when brand management is applied in BtoB markets, in service markets, in global markets, and in emerging markets. The course is based on a mix of lectures, case studies, and invited speeches by top executives about critical brand management decisions. The mix enables students to apply brand management models to real-life situations.
Language(s) of Instruction
English
Host Institution Course Number
10442
Host Institution Course Title
BRAND MANAGEMENT
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management
Course Last Reviewed

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COGNITION AND SENSORY PERCEPTION
Country
Italy
Host Institution
University of Padua
Program(s)
Psychology and Cognitive Science, Padua
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Psychology
UCEAP Course Number
121
UCEAP Course Suffix
UCEAP Official Title
COGNITION AND SENSORY PERCEPTION
UCEAP Transcript Title
COG&SENSOR PERCEPTN
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course discusses sensory and cognitive processes. The course consists of an introductory methodological part which covers the main psychophysical methods for the measurement of the absolute and differential threshold and psychometric function, psychophysical laws, and the SDT. The second part of the course examines the way of action of the main mechanisms and visual processes including static spatial vision and central and peripheral dynamic, grouping and segmentation, recognition of faces and objects, visual research, visual attention, eye movements and reading, and learning and memory. This course requires students to have taken previous courses on the anatomy and physiology of sensory systems, and statistics as a prerequisite for the course.

Language(s) of Instruction
English
Host Institution Course Number
PSP5070174
Host Institution Course Title
COGNITION AND SENSORY PERCEPTION
Host Institution Campus
Host Institution Faculty
Psychology
Host Institution Degree
First Cycle Degree in Psychological Science
Host Institution Department
Course Last Reviewed
2022-2023

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SHAKESPEARE: DRAMA AND PROSE
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
English
UCEAP Course Number
184
UCEAP Course Suffix
B
UCEAP Official Title
SHAKESPEARE: DRAMA AND PROSE
UCEAP Transcript Title
SHAKESPEARE:DRAMA
UCEAP Quarter Units
4.00
UCEAP Semester Units
2.70
Course Description
This is a graduate level course that is part of the Laurea Magistrale program. The course is intended for advanced level students. Enrollment is by consent of the instructor. Students can take the course for 7 quarter units or for 8 quarter units if they write a term paper on a pre-approved topic connected to PART A or PART B. Maximum units for the course is 8. The course has 2 parts: A and B. Students must take both parts. No partial credit is possible. PART A is theoretical and historical. Required readings for PART A: GREEN SHAKESPEARE: FROM ECOPOLITICS TO ECOCRITICISM by Gabriel Egan, SHAKESPEARE'S OCEAN: AN ECOCRITICAL EXPLORATION by Dan Brayton. Other critical and historical material is available online in the University web page concerning this course. The topic for PART B is Green and Blue Shakespeare: Ecological approaches to early modern literature and drama. Required reading for PART B: AS YOU LIKE IT, TWELFTH NIGHT, THE TEMPEST, THE WINTER'S TALE. Additional texts are available online on the University web page. The course includes lectures; reading of primary and secondary texts; class discussions of student presentations; video and digital material.
Language(s) of Instruction
English
Host Institution Course Number
30030
Host Institution Course Title
LETTERATURA INGLESE (LM)
Host Institution Course Details
Host Institution Campus
LINGUE E LETTERATURE, TRADUZIONE E INTERPRETAZIONE
Host Institution Faculty
Host Institution Degree
Host Institution Department
Letterature moderne, comparate e postcoloniali
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CRITICAL THEORIES OF CONTEMPORARY CAPITALISM
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science History Economics
UCEAP Course Number
154
UCEAP Course Suffix
UCEAP Official Title
CRITICAL THEORIES OF CONTEMPORARY CAPITALISM
UCEAP Transcript Title
CONTEMP CAPITALISM
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course is part of the Laurea Magistrale program and is intended for advanced level students. Enrolment is by permission of the instructor. Through the critical review of classical theories of capitalism, students discuss both fixed and invariant elements in the development of modern capitalism and what makes peculiar its contemporary forms. Students examine some of the most important concepts in present intellectual and political debate, such as globalization, financialization, etc. The course begins with a historical and theoretical framing of the question regarding the peculiarity of contemporary capitalism, briefly considering some of the most influential classical approaches to the study of capitalism. The course subsequently focuses on more recent debates and examines several proposals to conceptually grasp the specific capitalist formation that began to take shape in the early 1970s. Such concepts as flexible accumulation and late capitalism, the knowledge economy and neoliberalism, cognitive and postcolonial capitalism, Empire and postfordism, "racial capitalism" and feminist critique of political economy are critically discussed. The course then focuses on the so-called "platform capitalism." Taking platforms both as emerging business model and as a political form the course investigates their origins in the intertwined domains of logistics and digitization. It then focuses on the operations of some of the most important platforms - from Uber to Amazon, from Deliveroo to Airbnb - and discusses their implications both for the transformation of urban spaces and for labor (introducing such notions as "algorithmic management" and "digital labor"). In general, platforms are taken both as a specific research object and as a lens that allows discerning wider tendencies in the development of contemporary capitalism.

Language(s) of Instruction
English
Host Institution Course Number
81968
Host Institution Course Title
CRITICAL THEORIES OF CONTEMPORARY CAPITALISM (LM)
Host Institution Campus
BOLOGNA
Host Institution Faculty
Host Institution Degree
LM in HISTORY AND ORIENTAL STUDIES
Host Institution Department
History and Cultures
Course Last Reviewed
2021-2022

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MACHINE LEARNING
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Statistics Computer Science
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
MACHINE LEARNING
UCEAP Transcript Title
MACHINE LEARNING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course offers an introduction to the fundamental concepts and tools of modern machine learning techniques. These tools are at the root of data science and data analytics, which are among the main pillars of the education program. The course discusses topics including the theory of machine learning; probability tools; statistical interference and regression techniques; unsupervised methods such as Principal Component Analysis, hierarchical cluster, and k-means; supervised methods such as K-nearest neighbors, Support Vector Machines, and Multi-Layer Neural Networks; and associative memories. The course consists of lectures, individual and group assignments, and participation in external competitions. The course requires students to have background knowledge in Python programming, elementary calculus, and basic statistics as a prerequisite.
Language(s) of Instruction
English
Host Institution Course Number
30412
Host Institution Course Title
MACHINE LEARNING
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Decision Sciences
Course Last Reviewed

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REATIL & CHANNEL MANAGEMENT
Country
Italy
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
204
UCEAP Course Suffix
UCEAP Official Title
REATIL & CHANNEL MANAGEMENT
UCEAP Transcript Title
RETAIL&CHANNEL MGMT
UCEAP Quarter Units
2.50
UCEAP Semester Units
1.70
Course Description
The course develops a specific knowledge about the retailing and distribution channel main trends and issues. The distribution channel is considered not only a tool to reach the final markets but also a new way for brand positioning and developing brand equity. During the first sessions of the course students become familiar with the different actors, activities, and distribution functions, and assess the related benefits and costs. The following sessions discuss managerial models aimed at selecting an optimal distribution channel structure and the go-to market strategy, as well as multi-channel and omni-channel management issues. The course is composed of three main parts. The first part discusses understanding channel actors: retailers and shoppers; students review the main retail trends and some of the key models to understand and detect the shopping behavior and insights. The second part discusses channel planning, management, and control. Topics in this section include channel design methodologies, trade marketing tools, and working partnership. The final part discusses new issues in channel management. Topics include multi-channel challenges and analyzing private labels trends, and considering the strategic role of the store brand within channels.
Language(s) of Instruction
English
Host Institution Course Number
10958
Host Institution Course Title
RETAIL & CHANNEL MANAGEMENT
Host Institution Course Details
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
SDA Bocconi - School of Management
Course Last Reviewed

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MAKING ART IN MEDIEVAL ITALY
Country
Italy
Host Institution
University of Padua
Program(s)
Psychology and Cognitive Science, Padua
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Italian Art History
UCEAP Course Number
102
UCEAP Course Suffix
UCEAP Official Title
MAKING ART IN MEDIEVAL ITALY
UCEAP Transcript Title
MAKING ART MED ITAL
UCEAP Quarter Units
7.00
UCEAP Semester Units
4.70
Course Description

This course offers an introduction to the history of medieval art in Italy, focusing on selected case studies which are investigated with a multidisciplinary approach and with specific regard to the visual arts. The course consists of three topics. The first topic discusses the Italian Middle Ages, and covers periodization and terminology; artists, patrons, publics, and projects of the arts; and iconographies, techniques, media and materials, and style. The second topic discuss Giotto and the city, Padua in the first half of the 14th century, and the Scrovegni chapel. The third topic discusses the Signorie, Communes, and the art of power in Padua, Milan, Florence, and Siena. This course is taught in a degree program which introduces students to knowledge of Italian language throughout the degree. The first year of instruction in this degree begins in English and then gradually shifts to Italian by the third year. Because this course is taught in the first semester of the first year of the degree, the course is mostly taught in English with some Italian and is appropriate for students who do not speak Italian.

Language(s) of Instruction
Host Institution Course Number
SUQ1095142
Host Institution Course Title
MAKING ART IN MEDIEVAL ITALY
Host Institution Campus
Host Institution Faculty
Human and Social Sciences and Cultural Heritage
Host Institution Degree
First Cycle Degree in Italian Medieval and Renaissance Studies
Host Institution Department
Course Last Reviewed
2022-2023

COURSE DETAIL

ENGLISH LITERATURE
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
English
UCEAP Course Number
180
UCEAP Course Suffix
UCEAP Official Title
ENGLISH LITERATURE
UCEAP Transcript Title
ENGLISH LITERATURE
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course is part of the Laurea Magistrale program. The course is intended for advanced level students only. Enrollment is by consent of the instructor. This course discusses the main lines of development of English Literature and drama, in relation to European culture. The course topic changes each term. The fall 2021 topic focuses on the development of the myth of Hamlet, from its pre-Shakespearian Scandinavian origins, to earlier Elizabethan versions of the drama, to the three Shakespeare texts of HAMLET and beyond, to later adaptations, rewritings and film versions. Refer to the University of Bologna course catalog for the topic and description for the specific term this course is taken in.

Language(s) of Instruction
English
Host Institution Course Number
29072
Host Institution Course Title
LETTERATURA INGLESE (1) (LM)
Host Institution Campus
BOLOGNA
Host Institution Faculty
LINGUE
Host Institution Degree
Host Institution Department
ENGLISH
Course Last Reviewed
2021-2022

COURSE DETAIL

CONTEMPORARY ITALIAN LITERATURE
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Italian Comparative Literature
UCEAP Course Number
121
UCEAP Course Suffix
UCEAP Official Title
CONTEMPORARY ITALIAN LITERATURE
UCEAP Transcript Title
CONTEMP ITALIAN LIT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course focuses on twentieth century Italian literature. This course examines wide areas of twentieth-century literary history, with special emphasis on the relation between literature and historical, social, anthropological, and more broadly cultural phenomena. Study is assisted by secondary literature and face-to-face instruction and covers close reading of the text as well as problems of form, structure, composition, and reception. Specific course topics vary from year to year. There are three different sections of the course offered each year, taught by three different professors, each course with different topics, reading lists, and syllabi. UNIBO students are assigned to sections based on their last name: A-D, E-M, N-Z; however, UCEAP students are free to choose the section they prefer. Refer to the UNIBO website for the course description for each section.

Language(s) of Instruction
Italian
Host Institution Course Number
13338
Host Institution Course Title
LETTERATURA ITALIANA CONTEMPORANEA (1) (LM)
Host Institution Campus
BOLOGNA
Host Institution Faculty
Host Institution Degree
LT in COMMUNICATION STUDIES; LT in HISTORY
Host Institution Department
Arts; History and Cultures
Course Last Reviewed
2022-2023

COURSE DETAIL

INTERNSHIP
Country
Italy
Host Institution
University of Bologna
Program(s)
University of Bologna
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Film & Media Studies
UCEAP Course Number
197
UCEAP Course Suffix
UCEAP Official Title
INTERNSHIP
UCEAP Transcript Title
INTERNSHIP
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This is a special studies course involving an internship with a corporate, public, governmental, or private organization, arranged with the Study Center Director or Liaison Officer. Specific internships vary each term and are described on a special study project form for each student. A substantial paper or series of reports is required. Units vary depending on the contact hours and method of assessment. The internship may be taken during one or more terms but the units cannot exceed a total of 12.0 for the year.

Language(s) of Instruction
Host Institution Course Number
Host Institution Course Title
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Study Center
Course Last Reviewed
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