University of New South Wales

This course explores how creative advertising can be engaging, exhilarating, and even world changing. Combining conceptual thinking with practical approaches, students will focus on developing the creative dimensions for advertising campaigns related to contemporary problems ranging from low product awareness through to public social issues. Students will engage imaginatively with client briefs and develop advertising concepts all the while exploring the history of creative theory and practice, as well as the storytelling, art direction, copywriting, and pitching aspects of creative advertising.

This course provide a general knowledge of European politics, society, economy and culture between the Renaissance and the French Revolution. It focuses on the most significant events and developments that shaped European history, including the rise of humanism, religious reform, state formation and centralization, overseas expansion, global capitalism, and the emergence of representative government. It looks at the consequences brought by these developments, most notably on European political and cultural practices; and study how they impacted traditional understandings of human nature to give rise to modern ideas of human rights.

This course examines the nature and scope of semantics and pragmatics and their place within linguistics. Topics in semantics include: the nature and analysis of lexical meanings, the relationship between meaning and cognition, the relationship between semantics and grammar, and semantic change. Topics in pragmatics include: speech act theory, politeness theory, implicature and presupposition. 

This course examines the tools of basic marketing research, along with how to apply them and provide a managerial interpretation of the findings. It covers key areas of marketing research including problem identification, defining project scope, developing a research approach, conducting fieldwork, engaging in analysis and reporting are featured heavily. In addition, issues such as sampling, quantitative research tools and marketing implications are covered. 

This course examines major systems of the brain from the perspective of clinical neuroscience and covers behavior, cognition, emotion and development. It looks at theoretical models of the aetiology and neural mechanisms of clinical pathologies (such as anxiety, depression, psychosis), as well as considers wellbeing and cognition, and the research evidence supporting them. Research methods in clinical and cognitive neuroscience, including experimental, analogue, genetic, imaging, longitudinal and epidemiological studies will be covered to outline the strengths and limitations of these techniques. 

Drawing on methods developed by ground-breaking musicians, performers, dancers, writers and screen artists, students will be given practical strategies to take risks with their imagination. Hands-on workshops will provide students with the courage to discover through collaboration. 

This course examines artificial intelligence and its real-world applications. It aims to give students a historical overview of the development of AI and its underlying concepts, to understand its current and potential impact on individuals, organizations, and society, and to analyze and discuss the future of AI and its potential applications. Additionally, the course will equip students with the knowledge to use AI for productivity and creativity and to engage with AI responsibly, considering ethical considerations and responsibilities.

This course examines conceptual and technical principles of publication design. It emphasizes the development of skills using standard industry software, and the positioning of briefs in real world contexts. It covers the systematic processes that make designing publications more efficient. 

This course examines the basic principles of pharmacology with an emphasis on drug action from the molecular and cellular levels to tissue, organ and whole organism levels. It will provide an understanding of the principles of drug action (pharmacodynamics) in terms of drug chemistry, drug-receptor interaction, receptor theory and dose-response relationships. An introduction to receptor-mediated signal transduction, membrane receptors and autonomic pharmacology will be covered. The handling of drugs by the body through the processes of absorption, distribution, metabolism and excretion (pharmacokinetics) will be covered in some detail along with drug analysis and the adverse effects of drugs. 

This course examines key concepts and principles underpinning conservation and their application to conservation practice. Drawing on real-world examples from terrestrial and marine ecosystems, the course highlights the challenges and broader impacts of biodiversity conservation. It explores questions such as: Who owns wildlife? Who are the winners and losers of conservation interventions? Does it matter if tigers go extinct? Can hunting benefit conservation?