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This course examines how the world's oldest liberal democracy has become such a vital and fraught force in the contemporary world. It focuses particularly on the peculiar 20th-century US histories of class, race, religion and global engagement.
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This course examines how people make predictable and repeatable mistakes in financial decision-making. It looks at the nature of these mistakes and their origin, using insights from psychology, neurosciences and experimental economics on how the human mind works. It considers how understanding the functioning of the human mind allows us to design a better world—in particular, better stock markets, retirement and healthcare systems.
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This course examines information technology infrastructure and security in the business environment. It covers the different components of IT infrastructure and security, as well as the best practices for designing, implementing, and managing secure systems.
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This course explores how creative advertising can be engaging, exhilarating, and even world changing. Combining conceptual thinking with practical approaches, students will focus on developing the creative dimensions for advertising campaigns related to contemporary problems ranging from low product awareness through to public social issues. Students will engage imaginatively with client briefs and develop advertising concepts all the while exploring the history of creative theory and practice, as well as the storytelling, art direction, copywriting, and pitching aspects of creative advertising.
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This course provide a general knowledge of European politics, society, economy and culture between the Renaissance and the French Revolution. It focuses on the most significant events and developments that shaped European history, including the rise of humanism, religious reform, state formation and centralization, overseas expansion, global capitalism, and the emergence of representative government. It looks at the consequences brought by these developments, most notably on European political and cultural practices; and study how they impacted traditional understandings of human nature to give rise to modern ideas of human rights.
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This course examines the nature and scope of semantics and pragmatics and their place within linguistics. Topics in semantics include: the nature and analysis of lexical meanings, the relationship between meaning and cognition, the relationship between semantics and grammar, and semantic change. Topics in pragmatics include: speech act theory, politeness theory, implicature and presupposition.
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This course examines the tools of basic marketing research, along with how to apply them and provide a managerial interpretation of the findings. It covers key areas of marketing research including problem identification, defining project scope, developing a research approach, conducting fieldwork, engaging in analysis and reporting are featured heavily. In addition, issues such as sampling, quantitative research tools and marketing implications are covered.
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This course examines major systems of the brain from the perspective of clinical neuroscience and covers behavior, cognition, emotion and development. It looks at theoretical models of the aetiology and neural mechanisms of clinical pathologies (such as anxiety, depression, psychosis), as well as considers wellbeing and cognition, and the research evidence supporting them. Research methods in clinical and cognitive neuroscience, including experimental, analogue, genetic, imaging, longitudinal and epidemiological studies will be covered to outline the strengths and limitations of these techniques.
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Drawing on methods developed by ground-breaking musicians, performers, dancers, writers and screen artists, students will be given practical strategies to take risks with their imagination. Hands-on workshops will provide students with the courage to discover through collaboration.
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This course examines artificial intelligence and its real-world applications. It aims to give students a historical overview of the development of AI and its underlying concepts, to understand its current and potential impact on individuals, organizations, and society, and to analyze and discuss the future of AI and its potential applications. Additionally, the course will equip students with the knowledge to use AI for productivity and creativity and to engage with AI responsibly, considering ethical considerations and responsibilities.
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