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This course explores consumer behavior as a tool for business management and strategic and operational marketing. Topics include: the nature of consumer behavior; external influences on the consumer; analysis of the internal structures of the consumer; models of consumer behavior; legislative and institutional framework for the defense of consumer rights in Spain; application of consumer behavior to marketing strategies.
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This course is designed to deepen and refine the communicative competence of students at the B2.1 level (according to the Common European Framework of Reference for Languages). Specific objectives of the course include developing the capacity to present ideas in a clear, detailed, and complex manner; to write clear, complex, structured text on any subject; participate in daily conversations on a variety of topics with fluency; to compose clear, coherent, and properly spelled written assignments using correct grammar and vocabulary.
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This course discusses global environmental problems, with special attention to the Arctic, and international tensions that exist in the Arctic. Topics include: polar exploration; the Artic-- location and characteristics; climate change and its effects in the Arctic-- resource extraction and navigation of Arctic waters; Arctic states and the extension of their sovereignty over marine areas; Greenland and its historical and legal situation; the Arctic Council; indigenous peoples of the Arctic; the 2030 Agenda in the Arctic; security and defense; the EU; China; Arctic science as a tool for cooperation.
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This course offers a study of happiness in relation to science and education as well as discussion of the pursuit of personal happiness.
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This course is a study of international journalism, beginning with a review of the background of global journalism and its theoretical framework. Particular emphasis is paid to the rapidly changing landscape of journalism in the digital era. Topics of study include: war and conflict journalism; correspondents, envoys, and legal coverage; censorship, propaganda, and the ethical response; Al Qaeda and cyberterrorism; coverage of climate change, earthquakes, floods, hurricanes, volcanoes, and accidents; news from international organizations; leading think tanks and their analysis; elections, regime change, and international politics; social networks and the WikiLeaks case; and regional geopolitical coverage.
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COURSE DETAIL
This course examines the cultural production of the 1960s in the United States, a period of enormous socio-cultural and political change. Topics include: New Journalism; the Civil Rights Movement; politicization of rock and roll; student protests; the Summer of Love; Vietnam; rioting in Chicago 1968; Hunter Thompson and the Hell's Angels; Tom Wolfe's Electric Kool-Aid Acid Test.
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This course provides a study of the main elements that make up the Spanish financial system, its institutions (European Central Bank, Bank of Spain, banking and non-bank financial intermediaries), and its markets (monetary and capital). It examines the current state of financial systems, including the role played by financial institutions, central banks, and different regulators.
COURSE DETAIL
COURSE DETAIL
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