Peking University, Beijing

This course is intended to give a greater understanding of monetary and financial policy within the global economy, with a focus on historical policy developments, current debates, and the institutional structure of central banks and regulatory agencies in the United States, Japan, China, and Europe. After building an analytical toolset, we will look at how these institutions dealt with significant economic problems in a series of case studies like the Great Recession in the United States, the sovereign debt crisis in Europe, the stock market collapse in Japan, and the challenges of property markets and local debt in China. We will use these case studies to better understand topics such as unconventional monetary policy, problems of debt, and reform of the global financial system. We will finally examine contemporary debates around inflation policy, international spillovers, and policy coordination.

Through software-assisted learning, you will be able to intuitively understand fundamental mathematical concepts such as linear algebra, and delve into advanced topics like the PageRank algorithm, Analytic Hierarchy Process (AHP), function fitting, numerical integration, solution of ordinary differential equations, and machine learning methods.

This course introduces the history, concepts, and principals of branding, and the basic methods of building and communicating a brand. Topics include brand creation and development, research methods, brand recognition, brand strategy, brand extensions, brand equity, and brand communication. 

Shape is a sport that forms a symmetrical and graceful posture through the practice of bare-handed limbs. It is a form of exercise based on aerobic exercise, which aims at strengthening physique, correcting posture and cultivating self-confidence. This course focuses on the basic movements of the body and the correct exercise methods, including pole exercises and physical fitness exercises. Under the accompaniment of music, show yourself through body movements and cultivate elegant manners and manners.

This course provides a rigorous treatment of the core concepts and skills in security investments and portfolio management. The main focus is on the trade-off between risk and return, which will be analyzed in a mean variance framework. Along this line, two main theories of asset pricing will be explained: the Capital Asset Pricing Model and Arbitrage Pricing Theory. The empirical tests of these two theories will also be discussed.

Political Psychology is an interdisciplinary academic field, dedicated to understanding political opinions and behaviors from a psychological perspective. Throughout the course, we will assess important theories and empirical studies regarding attitude formation and measurement, rationality and reasoning, information processing and cognition, affect and emotion, framing and communication, moral values, ideology, and cultural norms, group dynamics/interactions and social identities, personality, socialization, repression&violence, etc. and their demonstrations in various aspects of politics.

Target students: Learners with a command of 1200 (or above) Chinese words
Objective:  to improve students’ command of intermediate grammar; to further enlarge their vocabulary and enhance their ability to read and write; to acquaint students with features of Chinese language and culture; to help students improve fluency, accuracy and appropriateness.
Content: Intermediate Grammar; common Chinese expressions; writing skills: narration, comparison, description, argumentation; most common Chinese radicals; Chinese vocabulary (around 1800-2500 words).
 

This seminar course surveys major approaches and current issues relevant to the study of language in society. It aims to familiarize students with a range of theoretical and conceptual frameworks they may refer to in addressing sociolinguistic questions across a variety of sites and to provide general principles that they may consider when engaged in the study of language in social context. For this purpose, we will critically discuss classical and contemporary research in sociolinguistics to explore the historical background, prevailing assumptions, methodological perspectives, and analytic strengths of different approaches to language in society and consider recent developments in the field. Students will also be enabled to use empirical methods to conduct sociolinguistic research.

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.

Using multidisciplinary approach – including philosophy, sociology, political science, psychology, management, anthropology, communication, history, and law - to provide a better understanding of how the Internet works and how people on the Internet tend to behave. We not only look back at the past, but also need to grasp now, and at the same time look to the future. Ultimately, we will find that it is ideas that change the world, not just technology, capital or institutions.