University of Hong Kong

This course examines marketing research methods. This course will focus on how both qualitative and quantitative aspects of marketing research can help managers to address substantive marketing problems This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy.

This course examines techniques of video shooting and editing. During the course, students produce short news stories. The emphasis is on the mechanics of shooting and editing for TV news.

This course examines supervised and unsupervised learning, with emphases on the theoretical underpinnings and on applications in the statistical programming environment R. Topics include linear methods for regression and classification, model selection, model averaging, basic expansions and regularization, kernel smoothing methods, additive models and tree-based methods. We will also provide an overview of neural networks and random forests.

This course examines key issues and debates in western feminist art movements between the 1960s and 1980s. The inclusion of case studies on the works of women artists, including Mona Hatoum, Nikki S. Lee, Yin Xiuzhen, Shen Yuan, and Megumi Akiyoshi. It also covers new artistic contents, and alternative cultural formats and theoretical paradigms to the on-going construction of a feminist history of art within the increasingly interconnected, yet unevenly developed globalizing contemporary society.

This course examines general relativity. Topics include: The principle of equivalence; inertial observers in a curved space-time; vectors and tensors; parallel transport and covariant differentiation; the Riemann tensor; the stress-energy tensor; the Einstein gravitational field equations; the Schwarzschild solution; black holes; gravitational waves detected by LIGO, and Freidmann equation.

This course examines American politics. It covers key aspects of American political system, the formal (executive, judiciary, and legislative) and informal (bureaucracy, media, interest groups, etc.) branches of government, its creation and development into its present form, the way officials at various branches and levels are selected, the contours of American federalism, how domestic policy is done and some of the main issues that animate its domestic political debates.

This course examines the general principles and techniques related to electromechanical product design and development. Topics include: product design and manufacturing process; methods and tools used for designing and developing electromechanical products; tooling design; design for manufacture and assembly; product costing; and value engineering. 

This course introduces ways of thinking about culture and society in an international frame. “Culture” and “society” are familiar yet difficult terms. The main purpose of this class is to arrive at a sense of why each of them represents something important, something that speaks to everyday, real life and not just the dominant accounts of what is going on. It will introduce students to some of the key terms, techniques, and interpretive strategies that enable them to think about culture and society in complex ways. Thinking in this sense means being familiar with a range of concepts, issues, and “isms” and being able to relate them to other texts and problems. But to think is also to read. Thus we will also study the ways of reading in its broadest and narrowest senses – how we make sense of texts and problems and do “readings” of them. To do this we must place texts into their contexts and analyze them rhetorically. This includes the ability to do “practical criticism” or “close reading” – to make advanced sense of the words on the page, or what people actually say and do.

This course examines the fundamental aspects of the history of art criticism from the eighteenth to the twenty-first century, with a strong focus on the contextualisation of the different methodological approaches related to the analysis of works of art. By analyzing art criticism as its own distinctive genre, it will focus specifically on the advantages and dangers of close description, as well as the discussion of the broader questions: What is the nature of criticism and critique? Are critics judges, historians, participants or creative agents in their own right? A wide range of figures that characterized art criticism and defined the practice will be discussed, ranging from Denis Diderot to Susan Sontag and, more recently, Hilton Als. Through a selection of significant examples of their work, the course discusses how the functions and audiences of art criticism have changed, and how its writing has not only helped to criticize, but also simultaneously shape the practice of art.