University of Hong Kong

This course examines Korean culture and its current societal issues. It looks at Korea’s path to its recent success and developments from the historical, socioeconomic, and cultural perspectives. Topics covered include the top-down economic development until the 1980s, transfer from authoritarian to democratic governments, post-industrial innovative strategies including technology, entertainment, and tourism, and continuing geopolitical tensions with North Korea and neighboring superpowers.

This intensive course is designed for foreign learners who have completed CHIN9511 (Beginning Cantonese I) or who can demonstrate equivalent competence in the placement test. Students strengthen their mastery of the phonetic romanization transcription, the Jyutping system, and gain enhanced competence in expression in the language. The course introduces more practical sentence patterns and a large range of useful words and expressions related to various aspects of life. 

This introductory marketing course explores the underlying marketing process and consumer characteristics, the development of marketing opportunities and strategies, and how companies manage their products, pricing, promotion, and marketing channels. It consists of short lectures, class discussion, video case analyses, problem sets, and a group project. Topics include the marketing concept and the environment; strategic market planning, marketing research; consumer behavior; segmentation, targeting, and positioning; managing products and brands; pricing; marketing channels; integrated marketing communications; promotion strategies; and developing new products and services. Text: Philip Kotler and Gary Armstrong, PRINCIPLES OF MARKETING. Assessment: group marketing plan project (40%), group case study (10%), class participation (15%), final exam (40%).

This course examines the intricacies of Android Mobile Application development. Throughout the course students must program a number of smaller tutorial applications, concurrently with a larger course long programming project, an application of their own design. In parallel with these programming assignments, students learn details of Android application design through tutorials and lectures.

This course examines English as a historical, sociocultural, ideological and personal reality for Hong Kong speakers. It covers the legitimacy of Hong Kong English (HKE) as a variety in its own right and its sociolinguistic backing; the attempts at drawing up a phonology and a morphosyntax of HKE as well as the complications involved; the current standing of HKE in comparison with the ‘inner-circle’/‘standard’ varieties (British and American English) and other varieties (e.g., other Asian Englishes); and the values of HKE as an ideological concept, a fiction, and/or as protean yet homely, lay experience.