Complutense University of Madrid

This course is a study of consumer behavior and the variables affecting the purchasing decision process. It reviews the characteristics of consumer behavior, including internal variables such as motivations of buying behavior and the perception of marketing stimuli, as well as external socio-cultural demographic variables.

This course analyzes the economics of different types of tourism companies. It focuses on ownership and management functions including strategic, tactical, and operative decisions of tourism companies. This course also discusses the main socio-cultural impacts of tourism.

This course explores the principles of civil, commercial, and labor law pertaining to economics. It discusses legal entities, the framework of the entrepreneur (including labor-management relations), free competition, copyright/intellectual property and patent/industrial rights, and consumer protection law or company insolvency.

This course offers an introduction to computers with topics including: representation of digital information; specification and implementation of combinational systems; basic combinational modules; specification and implementation of sequential systems; basic sequential modules; design practices of combinational and sequential circuits.

This course is a study of current topics related to ethics and legislation within the field of computer science and technology. Topics include: privacy; digital rights and inequality; copyright; cyber crime, security, and control; professional ethical codes.

This course explores the main lines of Latin American philosophical thought of the 20th century, starting with the problem of identity and the phenomenon of populism. In the first part of the course, it discusses the main debates of Latin American thought since the mid-20th century. In the second part, it analyzes the work of some of the most distinguished Latin American philosophers of recent decades. 

This course offers an introduction to AI including its history, types of AI, and applications and challenges of AI. Topics include: problem-solving with search; uninformed search; informed or heuristic search; optimization and local search; genetic algorithms; neural networks; reinforcement learning; basic approaches to planning and scheduling; advanced applications.

This course offers a study of commercial distribution including basic concepts of structure, environment, forms, and functions of distribution, as well as innovative and relevant aspects of distribution such as new commercial formats, e-commerce, blending, and advances in merchandising. Additional topics include: manufacturer distribution strategies; relationships in the distribution channel; distributor strategies; location strategy; distribution logistics. Pre-requisite: Marketing Fundamentals 

This course discusses the place of philosophical anthropology in the whole of philosophy. It analyzes the differences and relations between philosophical anthropology and positive anthropologies. This course examines different ways of conceiving philosophical anthropology, both historically and systematically, and its basic themes. It also explores theoretical and practical dimensions of philosophical anthropology and connections between this field and the philosophy of action and culture.

This course provides an overview of the evolution of the English language from its origins to the 15th century. Topics include: Britain-- it's cultures and languages and the rise of English; emergence of varieties within Old English; Old English spelling, sounds, and grammar; resurgence of a new English; lexical influx in the late middle ages, innovations, and change; support of a language in the absence of speakers-- English texts from the Late Middle Ages; consolidation of English.