Spain

This course offers a study of the reciprocal relationship between politics and society and discusses social conditions and political structure. It examines the dynamics of power, civil society and the state, and the relationship between political conflict and violence. 

This course offers a study of eye movements including the various types of eye movements and their main characteristics, as well as use of eye movements as a tool to explore and understand different cognitive processes. Other topics include: relationship between eye movements and visual cognition; oculomotor coordination in real and virtual environments; applications of research in eye movements.

This course explores consumer behavior as a tool for business management and strategic and operational marketing. Topics include: the nature of consumer behavior; external influences on the consumer; analysis of the internal structures of the consumer; models of consumer behavior; legislative and institutional framework for the defense of consumer rights in Spain; application of consumer behavior to marketing strategies.

This course offers an introduction to marketing and the management of marketing processes. Topics include: micro-macro environment; consumer and B2B behavior; market research; management information systems in marketing; segmentation and positioning strategies; product and services; brand management and strategies; pricing strategies; distribution; media and communication strategies; marketing and new technologies.

This course provides a study of the sociolinguistics of the Spanish language. Topics include: sociolinguistics and dialectology; sociolinguistic variation applied to Spanish language study; analysis of phenomena derived from the contact of Spanish with other languages; Spanish in contact with other peninsular languages.

This course is designed to deepen and refine the communicative competence of students at the B2.1 level (according to the Common European Framework of Reference for Languages). Specific objectives of the course include developing the capacity to present ideas in a clear, detailed, and complex manner; to write clear, complex, structured text on any subject; participate in daily conversations on a variety of topics with fluency; to compose clear, coherent, and properly spelled written assignments using correct grammar and vocabulary.