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Topics in this marketing and sales management course include today's client; contemporary sales; CRM, sales technology and analysis; market research and messaging; negotiation and closing; territory organization; recruitment, selection, and training; motivation of sellers; remuneration and evaluation of sales; international sales prospects. NOTE: This course is the same as BUS 152 but taught in the UC3M International School.
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This course explores the full data analytics cycle and big data analysis. Topics include: models and technologies for decision-making; descriptive analytics; predictive analytics and data mining; fundamental concepts of neural networks and deep learning; big data specific technologies; emerging trends and impact of business analytics. Students are expected to have previous knowledge of statistics and basic programming skills.
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This course offers an introduction to the problems, concepts, and methods of logic. Topics include: the object of logic; truth and demonstration; basic concepts of set theory; syntax; semantics; interpretation; truth; formalization; logical truth; equivalence; consequence.
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This course provides a study of the developmental psychology of school-age children and the influence of education on their development. It begins with discussion of the general theories of development before exploring physical and psychomotor development, cognitive development, development of communication, language, and personality, and social development. The course also examines the changes in learning and motivation in education as well as development in the educational contexts of school, family, peers, media, and technology.
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Topics in this course include: conceptual and historical introduction to the evaluation of programs and organizations; purposes and main sources of evaluation; basics of evaluation-- phases, methodology, advantages/limitations, and uses; stakeholders, areas, and levels of evaluation; epistemology and major evaluation approaches; types of evaluation according to different criteria.
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This course explores the anthropogenic impact on the marine environment. Topics include: context and causes of changes to the marine environment; habitat loss; exploitation of the marine environment; marine pollution; exotic species and diseases in marine organisms.
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This course provides a study of the major movements, schools, genres, styles, writers and works in the history of cinema. It takes an in-depth look at the meaning of the language of cinema and how it relates to the humanities.
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This course explores the origin and evolution of hominins (including humans) within the family Hominidae. It examines the more significant cranial and skeletal anatomical features of the different species of Hominoidea. This course discusses the emergence of humanity, DNA studies of modern humans, and the progressive interaction between biology and culture characteristic of human evolution.
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This course explores the quantitative instruments needed to pose and analyze economic problems with the aid of a formal model. Topics include: concepts of matrices and algebra of matrices; analysis of dynamic economic models; differential and difference equations and systems; examination of the qualitative behavior of solutions.
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The course focuses on the main concepts of unification-based syntax and their application to the analysis of English. It examines the features that make up sentences, syntagms, words, and grammatical morphemes.
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