Spain

This course provides an overview of how clinical research is conducted, from the identification of molecules with potential therapeutic interest to their approval by regulatory entities and the publication/dissemination of results to the scientific community. Through lectures, practical sessions, and practical problem-based learning, the various phases of clinical trials are explained in detail, using real examples. 

In this course, students develop strategic thinking skills to create and implement effective communication plans on social media. Students learn social media theory and innovative methodologies to understand the social, political, and economic impact of digital media on strategic communication and public relations. Topics include mastering key strategies to enhance the digital presence of businesses, governments, and NGOs, learning to analyze the impact of social media in everyday life and the professional sphere, and becoming an expert in digital communication.

This course explores both the theoretical and practical components of Self-Portrait as a genre. Students learn to observe and reflect on how they see themselves and how others see them. Students explore personal identity using mixed media and film diaries of everyday lives. The course includes three small projects, one for each genre topic and students analyze both classic and contemporary works throughout the course.

In this course, students learn how organizations meet customer needs through effective planning, production, and service delivery; and designing, improving, and overseeing processes that transform resources into valuable products and services. Students gain a solid foundation in the principles and practices of Operations Management, with a focus on key concepts such as process design, quality control, supply chain management, and lean operations. Students learn the strategies used by successful organizations to streamline operations, reduce costs, and maximize value. Topics include case studies, simulations, and practical problem-solving scenarios. 

In this course, students analyze and discuss the different cultural forms (literature, film, art, philosophy, etc.) of the last 200 years that have influenced Western tradition, from Goethe to Miyazaki. The course aims to be a theoretical, practical, and experiential journey that helps students question and reflect on the humanities and their current relationship with nature, creating a baseline for analyzing any other discipline with ecological thought. This course is taught in Spanish and requires level B2 Spanish language background.

This course explores the history of medieval Europe from the 5th to 15th centuries. Topics include: the Middle Ages in European history; from disintegration of the ancient world to Germanic invasions; barbarian Europe; the Byzantine Empire and origins of Islamic civilization; the Carolingian Empire; second invasions and the Holy Roman Empire; feudal society and expansions from the 11th to 13th centuries; universalist aspirations-- papacy and empire; from feudal monarchies to sovereign states; from the crisis of medieval society to the origins of the modern world.

This course studies and analyzes the tradition of autobiographical writing in English. Through a diachronic study, it explores the evolution of the genre from its origins to the present. Through a synchronic study, it discusses the different manifestations and subgenres of life writing such as memoirs, diaries, lyric essays, autofiction, etc. 

This course explores the relationship between cinema and literature based on a comparative analysis between the two systems of meaning. It discusses strategies for adapting literature to film. Additionally, it focuses on the basics of cinematographic language in relation to the films studied in this course.
 

Topics in this marketing and sales management course include today's client; contemporary sales; CRM, sales technology and analysis; market research and messaging; negotiation and closing; territory organization; recruitment, selection, and training; motivation of sellers; remuneration and evaluation of sales; international sales prospects. NOTE: This course is the same as BUS 152 but taught in the UC3M International School.

This course explores the full data analytics cycle and big data analysis. Topics include: models and technologies for decision-making; descriptive analytics; predictive analytics and data mining; fundamental concepts of neural networks and deep learning; big data specific technologies; emerging trends and impact of business analytics. Students are expected to have previous knowledge of statistics and basic programming skills.