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This course examines brand management from a corporate and commercial perspective. It is a study of the historical evolution of brands, their main components, how they are managed and built, and how they communicate. This course also analyzes the primary models of brand evaluation.
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The course examines the foundation, nature, applications, and development of language. Themes addressed include language and communication: language among systems of communication; animal communication; language traits; and writing; the cognitive bases of language: brain and language; language disorders; origin and evolution; and the relationship between thought and language; historical linguistic development: language before and after the 19th century as well as in the 20th century; and the evolution of grammar; universal grammar and classification of languages.
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This course examines literature from the Spanish Golden Age with an emphasis on the playwrights and plays that originated during this time. Topics include theory and dramatic scenery in the 16th and 17th century; drama genres of the Renaissance; the theater of Miguel de Cervantes; Lope de Vega's New Comedy; Calderon de la Barca; the birth of the Baroque feast; myths of classical Spanish theater.
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This course discusses the process of designing and planning projects in any area (cultural, sports, education, etc.) It explores the various phases of project design and planning including: analysis; justification and basis of proposals; objectives; actions and activities; methodology; evaluation.
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This course offers a study of the origin and characteristics of cultural studies. Topics include: the Birmingham School and the beginning of cultural studies; the cultural criticism of the Frankfurt School; influences of semiotics and structuralism on cultural analysis; poststructuralist perspective; the culture wars and the perspective of cultural studies.
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This course explores the theoretical and practical concepts of the varieties of the English language around the world. It discusses traits of these varieties of English such as vocabulary, pronunciation, and grammar. Topics include: language, dialect, and accent; regulatory varieties and vernacular varieties; English as a native language, a second language, and a foreign language; dominant normative varieties-- American English and British English; other national varieties; vernacular varieties in the English-speaking world; English as a second language-- Africa and Asia; English as a foreign language for international communication; models of English for teaching foreigners.
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