Keio University

This course aims to provide deep insight into marketing in the digital environment. The first part of the course is based on lectures which consist of three parts (1) outbound marketing, i.e., companies reaching out to consumers, more specifically online advertising, (2) inbound marketing, i.e., consumers reaching out to companies; and (3) social media marketing. The second part utilizes case studies that illustrate various aspects of digital marketing. The knowledge and insights are drawn from the instructor’s practical experience as an advisor for multiple companies and teaching experience in the MBA program.

Utilizing behavioral economics, this course aims to deepen the understanding of economic policies and international comparisons of economies. It focuses on social preferences such as altruistic and inequality aversion preferences; international differences in norms, culture, religion, and worldview, and their effects on economic behavior and outcome. 

Course enrollees are also encouraged to register for the course, International Economy and Behavioral Economics A, at the same time.

This course explores premodern Japanese art and performance, while examining them both in historical context and the common aesthetic principles they have.

This course studies the nature of immigration policy and politics in Japan. In comparative immigration literature, Japanese policy is characterized as highly restrictive, reflecting a preference for an ethnically homogenous society. However, large-scale migration flows to and from the Japanese archipelago occurred under the Japanese empire, and more recently, immigration has increased ethnic and cultural diversity in some local communities. As Japan faces the demographic challenge common to advanced industrial societies of a shrinking labor force, management of immigration and the social integration of foreign residents/immigrants assume an even greater importance for public policy. While retaining a comparative perspective, we discuss immigration in Japan in terms of legal framework; policy making; public discourse, and views of immigrant communities themselves.

This course is designed for students who have some experience learning Japanese, aiming to enhance one's reading and writing skills as well as to acquire the skills to use elementary-level vocabulary and grammar. The course design is based on sentence structures and grammatical
patterns learned in the textbook, "Elementary Japanese for Academic Purposes Vol. 1". 

Textbook: Elementary Japanese for Academic Purposes Vol. 1 (Tokyo University of Foreign Studies Press).