Fudan University

This course introduces concepts of business information systems. It examines what is meant by an information system, its basic components and their interrelationships, and why and how such a system is being used in businesses to achieve operational excellence and strategic advantage. There are five major themes covered: organizational and managerial foundations of information systems; fundamental and emerging infrastructure related to information systems; different types of information systems and their use and value; developing, implementing, and managing information systems; an social and ethical issues of information systems. 

The course introduces the origin and evolution of English. Through lectures and various activities, students master the pronunciation, spelling, grammar and vocabulary features of Old English, Middle English and Modern English. Students would also understand how society, culture, history and other factors influence the language. The course would touch upon issues such as how English transfer from the island language to the global language, and the geographical and social variants of English.

Strategic management forms an integral part of everyday business life. The course focuses on concepts, theories, and frameworks that help us to identify, analyze, and make strategic decisions at the firm and the corporate level. This course offers a mixture of lectures and case discussion based on team presentations and individual participations. The lectures are designed to introduce the key theoretical concepts, frameworks, and empirical findings of strategic management. Topics include competitive advantage, external environment analysis, internal resources and activity analysis, business-level strategy, corporate-level strategy

As a required course for economics majors, this course introduces international macroeconomic issues in an open economy, including exchange rate, balance of payments, regulatory policy and international coordination. It is hoped that through a semester of lectures, exercises and discussions, students can grasp the core concepts and analytical frameworks of international finance and use basic analytical tools and methods to think about important practical issues.

Note: This course has a different unit value than a similar course with the same name (International Finance), also offered by the School of Economics at Fudan University.

This course builds self-confidence in English public speaking and communication and develops student's English writing skills, as well as the ability to deliver public speeches in English effectively. The course focuses on developing listening, research, and cooperation skills. Course topics include using language; analyzing the audience; selecting a topic and gathering materials; organizing the beginning, middle, and ending of a speech; delivering the speech; speaking to inform; speaking on special occasions; and speaking to persuade.

The course provides an introduction to the culture of Chinese painting. Through Chinese painting, it also examines the balance between Yin and Yang, the virtual and the real in Chinese culture, and the similarities in the origins of books and paintings.

This course examines what entrepreneurship is, how to understand entrepreneurship, how to prepare for the process of entrepreneurship, what difficulties one will encounter in the process of entrepreneurship, and who can help one in entrepreneurship.

This course examines social research methods. It introduces how to conduct scientific research on social phenomena and social processes.

Thic course examines marketing theory and method. It focuses on the principle and methods of how the positive side of the exchange of the two sides facilitate the exchange, especially the principle and method of how to sell products to customers as a seller of the enterprise. Topics include enterprise market environment analysis, demand management, the enterprise mission, market segmentation and market targeting, planning marketing strategies, including product, price, channel and promotion strategy, and so on. The course uses case studies and projects to examine current market strategies.

This course covers the development characteristics of American history from the 17th to the 19th century with historical perspectives and methods. Topics cover formation and development of British North America; rise of the Independence movement; from Confederacy to Federation; formation of the two-party system; development of regional economy; crisis and division of the federation; US and the industrial age; rise of modern cities, politics in the gilded age; and expansion from the mainland to overseas.