Pompeu Fabra University

The course covers fundamental concepts and analytical tools used in corporate financial decision-making. Students learn to interpret financial statements, evaluate company performance, and apply financial techniques to investment and financing decisions. Topics include accounting fundamentals, time value of money, capital budgeting, cost of capital, risk and return, working capital management, financial forecasting, cash flow analysis, and company valuation.

The course examines the financial decisions and strategies of multinational companies operating in international markets. Topics include foreign exchange markets, currency risk and hedging, financial forecasting, capital structure and long-term financing decisions, and the use of derivatives such as forwards, futures, and options. Students also explore international payment methods, multinational cash management, transfer pricing, and the effects of interest rates, inflation, and exchange-rate movements on international business. Case studies are used to analyze financial challenges and decision-making in multinational firms.  

The course covers fundamental concepts and analytical tools used in corporate financial decision-making. Students learn to interpret financial statements, evaluate company performance, and apply financial techniques to investment and financing decisions. Topics include accounting fundamentals, time value of money, capital budgeting, cost of capital, risk and return, working capital management, financial forecasting, cash flow analysis, and company valuation.

The course examines strategic management, digital transformation, disruptive innovation, and the impact of technology on competitive environments and business models. Topics include industry and value-chain analysis, Porter’s Five Forces, technological disruption, emerging technologies such as artificial intelligence, blockchain, IoT, robotics, and data analytics, and the relationship between technology and business development. The course also explores digital business models, multi-sided platforms, network effects, KPIs and metrics, monetization strategies, and growth models.

The course examines the economic integration and development of the European Union, focusing on the Eurozone, monetary and fiscal policy, economic growth, productivity, and economic crises. It also analyzes European welfare states and public policies addressing employment, pensions, education, health care, and demographic change.

The course examines strategic brand management through the study of leading Spanish and Barcelona-based brands and industries. Students explore brand equity, positioning, identity, reputation, corporate and place branding, and integrated communications, while analyzing how businesses and institutions use culture, innovation, and strategic communication to build competitive advantage in global markets. Case studies span tourism, fashion, technology, culture, entertainment, food, banking, and other major sectors.

The course examines emerging trends in international marketing and their relevance to global business. Students explore digital and social media marketing, content marketing, neuromarketing, gamification, consumer behavior, diversity marketing, retail marketing, and other contemporary developments. The course emphasizes innovation, globalization, and the application of current marketing trends to international business. 

The course examines Spanish and Catalan politics, focusing on democratic institutions, political parties, elections, territorial organization, nationalism, and Spain’s relationship with the European Union.

The course examines strategic brand management in competitive and global markets, focusing on brand identity, positioning, differentiation, digital branding, and audience engagement. Students also explore personal and place branding, brand purpose, sustainability, and emerging trends such as artificial intelligence. 

The course explores the relationship between history, fiction, and collective memory through the study of literature and film. Students examine how societies construct narratives about the past and how those narratives influence contemporary understandings of identity, politics, and social change. Topics include war and violence, gender, migration, human rights, power, resistance, and historical memory. Through readings, film analysis, and discussion, students develop a critical perspective on the ways cultural representations contribute to the interpretation and reconstruction of modern history.