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The course examines the politics of migration and border management in the European Union, focusing on immigration and asylum policies, border securitization, refugee management, and the externalization of migration control. Students analyze the political and social implications of these policies, including debates over European identity, xenophobia, and anti-immigration discourse.
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The course examines the historical development of Barcelona from its Roman origins to the present day, exploring the city’s political, social, economic, and cultural transformations. Topics include medieval Catalonia, imperial conflicts, industrialization, urban development, Modernisme, the Civil War, Francoism, and democratic transition. Through historical analysis and primary sources, students investigate how Barcelona’s identity has been shaped by regional, national, and global influences.
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This extended beginner-level Spanish course develops communicative proficiency at the A1 level of the Common European Framework of Reference for Languages (CEFR). Students develop listening, reading, speaking, and writing skills while expanding their vocabulary and grammatical foundations. Through practical language activities, students learn to communicate about everyday and academic topics, including personal information, routines, interests, past experiences, future plans, opinions, travel, shopping, food, and daily life. The course will enable advancement of one level.
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The course examines the market research process and its role in organizational decision-making. Students learn to define research problems, design qualitative and quantitative studies, collect and analyze data, and apply market research and consumer behavior insights to marketing decisions.
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The course examines predictive and prescriptive analytics through mathematical modeling and machine learning. Students develop models to forecast outcomes, optimize resource allocation, and support data-driven decision-making, using techniques such as linear regression, decision trees, and Python programming.
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The course examines creativity and authorship in Spanish cinema from the silent era to the present, exploring aesthetic, industrial, political, and cultural dimensions of filmmaking. Through film theory, case studies, and creative projects, students analyze auteur theory, censorship, gender, regional cinemas, digital media, and contemporary trends in Spanish film.
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The course examines how European Union law shapes business organizations and market activity within the EU internal market. Topics include company law, freedom of establishment, corporate governance, ESG regulation, consumer protection, competition law, digital markets, and the legal frameworks governing fair and sustainable business practices.
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The course examines how consumer insights inform marketing strategies and business decisions. Students explore consumer decision-making, branding, persuasion, loyalty, and digital marketing strategies used to influence consumer behavior and strengthen brand performance.
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The course examines strategic brand management through the study of leading Spanish and Barcelona-based brands and industries. Students explore brand equity, positioning, identity, reputation, corporate and place branding, and integrated communications, while analyzing how businesses and institutions use culture, innovation, and strategic communication to build competitive advantage in global markets. Case studies span tourism, fashion, technology, culture, entertainment, food, banking, and other major sectors.
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This intermediate Spanish course develops communicative proficiency at the B1 level of the Common European Framework of Reference for Languages (CEFR). Students strengthen listening, reading, speaking, and writing skills while expanding their vocabulary and developing more complex grammatical structures. Through practical language activities, students learn to communicate about familiar academic, professional, social, and cultural topics, express opinions and experiences, and navigate everyday situations in Spanish-speaking contexts. The course also develops cultural awareness through the exploration of Spanish customs, society, media, politics, and contemporary issues. The course will enable advancement of one level.
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