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The services sector accounts for three-quarters of GDP and employment in developed countries. This course explores the distinctive characteristics of services and explain how these impact on the marketing used by firms. Student examine the management of service processes, customer behavior in service settings, internal marketing and the role of employees, and the management of customer relationships. The importance of service quality, complaint handling, and service recovery are also explored.
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This course introduces a number of approaches to understanding the relationship between politics and economics, the state, and markets. The course focuses on different perspectives on, and key concepts in, political economy, as emphasized or challenged in major works in the field. The themes which the course looks at include (i) the role of class and interests, (ii) culture and the economy, (iii) the embeddedness of markets, (iv) markets versus hierarchy, (v) the role of institutions, and (vi) the distribution of capital. Within each theme, students discuss key contributions to the different approaches, including works by Smith, Marx, Weber, Keynes, Polanyi, Hayek, Olson, Ostrom, and Piketty.
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This course provides a diverse cinematic palette, focusing on films, filmmaking formulations and new aspects of non-Anglophone cinemas from regions outside Europe and America. Course sessions cover multifaceted aspects of cinema creation, burgeoning film movements and industry dynamics whilst also studying established and emerging filmmakers. The broad geographic stretch is combined with a specific focus on the current cinematic terrain of countries including Chile, Argentina, Senegal and South Africa. The course also investigates recent and ongoing transformations, such as the magnified visibility of female filmmakers from the Middle East and the rise of new Indian Indie cinema as a competitor to Bollywood.
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This course introduces clinical scientific practice. An overview of common methodologies and analysis used in healthcare research provided, and students learn how to undertake a literature search. Concepts such as bias and logical reasoning are discussed, and students read, interpret, and critically evaluate scientific papers. Students also learn how science and technology are used in healthcare, and discuss how clinical tests can help diagnose health conditions and evaluate treatment outcomes.
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This course introduces students to the main political economy issues that have driven the process of European integration from the aftermath of WWII to an uncertain present. Students investigate the European economic integration by revealing the interactions between economic efficiency and socio-political interests. To do so, the course first provides a historical and institutional background on the early formation and later evolution of the European Union. It then covers in more details specific EU policies and areas of interest related to both macroeconomics (monetary and fiscal policy, with a focus on crisis times) and microeconomics (trade and competition in the single market, distributive issues, labor market, and welfare policies). Students apply theoretical knowledge from alternative schools of thought (neoclassical economics versus critical political economy) to explore different angles and appreciate the complexity of EU economic policy-making.
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This course is intended for students who wish to gain an introduction to Indian philosophy that looks carefully at the high standard of logic, epistemology, metaphysics and linguistics that grounded the various philosophical systems. The course examines the schools of Mīmāmsā, Sānkhya, Nyāya and Vaiśeshika, and assesses their defence against attacks from the schools of Buddhism, Jainism, and Advaita Vedānta. The examination of these schools makes use of translations of the primary texts and focuses upon the vigorous debate over conceptual analysis and argumentative strategies by which the schools presented their philosophical positions, defended them against attacks by other schools, and mounted in turn their own attacks.
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The course introduces some of the governing principles used to model, understand, and solve problems in optics. Students learn about light and how it interacts with different media. Topics cover wave motion, electromagnetic theory, the propagation of light, geometrical optics, superposition of waves, polarization, interference and diffraction, as well as nonlinear optics. Common applications, such as lasers, are discussed throughout.
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This course provides an overview of the military conflicts that began with the Nazi invasion of Poland in September 1939 and ended with Germany’s unconditional surrender in May 1945. But it is not a military history course in the narrow sense. It instead focuses on the European population’s experience of the war and its legacies for post-war European societies. The course looks closely at the Nazi policies that played a decisive role in shaping both the unfolding of the military conflict and the fate of civilian populations that came under extended periods of German rule, as well as the visions of the Western Allies and the Soviet Union that jointly shaped the post-war order.
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The course lays foundations in performance studies, introducing key concepts, theories and approaches. These are supplemented by seminars to focus on critical and textual analysis and small group tutorials. Students are introduced to a range of performance forms and methods of analysis.
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This course provides new thinking about public health which integrates the arts and sciences to address current health and social care issues. Topics include, for example, public health systems and structures, behavior change theories, arts in public health communication, public health interventions for non-communicable diseases, creative approaches in public health, arts in mental health promotion, public health inequities, public health in the workplace, participatory global health, co-designing health architecture, and public health and the environment.
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