Ireland

The course provides future marketers with a fundamental understanding of digital marketing tools and techniques and helps them to become proficient in digital marketing practice. Practical assignment include the development of a digital marketing plan for a hypothetical company by formulating a digital marketing strategy, including the planning of campaigns.

In this course, students engage in practical fieldwork to map, measure, and describe saltmarsh geomorphology, ecology, and the action of biophysical processes that shape coastal wetlands through a mini-project carried out on the wetlands in Dublin Bay. In this endeavor, they place particular emphasis on the socio-economic and political dimension of saltmarsh restoration in an urban context.

This course draws from sociological, anthropological, and psychological theory to provide a contemporary view of consumer behavior that moves beyond predominant behaviorist approaches to the subject area.  Students are introduced to research methods for studying consumer behavior, while also putting these methods into action to examine their own consuming behavior and others'.  They consider the multi-sensory nature of consumption, asking themselves why sight, sound, taste, touch, and smell are so important in understanding how and why people consume.

Topics include energy, enthalpy, work and entropy; laws of thermodynamics and their applications; rates of reaction: their quantitative dependence on concentration and temperature; and the steady-state approximation and chemical mechanisms.

The best possible introduction to philosophy as a subject is through engagement with Ancient Greek Philosophy. In this course, students look at some of Plato's writings about his friend and mentor Socrates, in particular those writings that bear on the trial and death of Socrates. These include Plato's APOLOGY, EUTHYPHRO, and CRITO, a series of short, lively dialogues that offer excellent introductions not only to Socrates, but to the practice of philosophy itself. Students also look back at the earliest Greek philosophers, such as Parmenides and Heraclitus, and forward to Aristotle and beyond. But the central focus of this course is on the figure of Socrates, and his impact on philosophy.

This course covers the concepts, theories, and techniques of ecological innovation: Innovation within the context of the environment in which we live and are interconnected. The course is both theoretical and practical. It begins with a study of innovation. The idea of ecological innovation is explored and critiqued. Systems innovation is addressed as a core innovation process for ecological innovation, but other methods of innovation are also relevant. The latter part of the course is a group project applying an innovation methodology in a business context.  

Tales and tellers are core to the narrative art. Within the framework of folkloristics different genres of narrative are described, and their traits discussed. International Folktales and Legends create the corpus under examination. Irish examples of folk narrative are analyzed individually, and then are set within the framework of folkloristic theories. Similarities and differences between oral and literary narrative are illustrated, and the influences of folklore on the literature of Ireland are also discussed. By the end of this course, students are well acquainted with the standard reference works concerned with the cataloguing and analysis of oral narrative, and are versed in various theoretical approaches to the subject - such as psychoanalysis, functionalism, formalism, structuralism, and ethnography.

This course outlines the processes leading to the formation and behavior of economic geomaterials and energy resources. Geomaterials covered include groundwater and the sources of metallic and non-metallic resources. Geoenergy resources covered include coal, conventional and unconventional hydrocarbons, wind, hydroelectric, ocean, solar, geothermal and nuclear energy. The use of and demand for geomaterials and geoenergy are explored, and strategies for transitioning to a clean energy future, including carbon capture and storage technologies, are discussed.

Climate change is not a modern phenomenon, as Earth’s systems are dynamic and rarely stable over extended periods of time. Climate variability occurs across multiple spatial and temporal scales, but we generally lack long enough scientific or historical records to directly measure most long-term patterns of climate change. Palaeoceanography fills this void by providing evidence of past changes in ocean conditions including temperature, salinity, productivity, circulation, and ecology. These variables are typically reconstructed through analyses of the geochemistry, microfossil composition, and organic contents of ancient marine sediments that have either been exposed on land or collected through seafloor drilling. Palaeoceanography offers an opportunity to reconstruct past climate change across timescales, providing a broader context for studying modern climate change.