Business Administration

This course focuses on analyzing the process of product innovation management from the perspective of customer value, encompassing opportunity identification, concept generation, concept evaluation, new product development, and product launch. It aims to cultivate students' innovative thinking in the design and development of new products while emphasizing corporate social responsibility, ultimately contributing to the sustainable development of enterprises (organizations).

This course teaches how to identify opportunities for innovation and develop user-centered, impactful, and innovative digital solutions that respond to real-world needs. Through a combination of theoretical insights and practical tasks, explore how new digital solutions can drive change across various industries and societal needs.

Work in teams on real-world problems, realize bold ideas, and develop MVPs (minimum viable products) with mentoring and supervision. Key skills include market analysis, requirement elicitation, innovation strategy, solution making, and effective pitching.

This course covers marketing concepts, terms, theories, and tools necessary for the successful development of new products from idea generation to launch. 

Topics include the role of innovation and new product development in organizations and society, Success and failure for industrial and consumer innovations, the new product development process, Strategic planning, Product concepts, New product ideas: problem-based and dimensional approaches, Concept/product evaluation, Demand and forecasting estimation, Product protocol/design, Development.  

In addition to mid-term and final exams, students complete a class project including a presentation and report. 

The legal framework for private international business transactions regulates the international sale of goods, imports/exports, technology transfer, intellectual property, and foreign direct investment. We consider such topics generally and in specific situations. Focusing largely on transactions between private parties, the central goal of this course is to understand the importance of international business transactions and the legal framework surrounding the topic. After successful completion of this course, students have basic information allowing them to be aware of and adhere to laws surrounding a variety of international business transactions. The main goals of this course are as follows: (1) to understand the importance of international business transactions; (2) to understand the legal framework surrounding the international business transactions; and (3) to understand the specific legal issues regarding international business transactions compared to domestic transactions. 

The course covers financial economics viewed from the perspective of shareholders of a firm. It includes an introduction to financial economics with a focus on investing in stock markets, as well as stock valuation, but also the valuation of risky cash flows from a social perspective. The course examines the issue of corporate governance and, in particular, how to assess the governance of a given firm. Moreover, it discusses trading strategies of investors in stock markets. The course concludes with a two-day workshop in which students work on case studies, analyzing current issues with respect to corporate governance.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. This course advances students' knowledge in: 

• Developing knowledge and critical understanding of the most relevant models and theories of competitive and corporate strategy;
• Conducting structured strategic external and internal analyses considering both organizational performance, resources and capabilities, and the features of the competitive arena;
• Identifying and developing strategic options, applying appropriate models and frameworks, and evaluate their limitations;
• Evaluating contemporary and ethical issues that may impact upon strategic choices;
• Working collaboratively to develop, evaluate and present strategic recommendations to an international senior audience.

This course enables students to understand the prominent concepts and theories of competitive and corporate strategy. The study of the core elements of strategic management are combined with the development of the skillset to apply strategy models and tools to case studies from different industries, such as finance and banking arena, including the emergent fintech and digital companies. Students will have the chance to develop their collaborative skills in a role game as consultants to advise the management of a corporation.

The course explores an integrated approach to marketing communications. It examines concepts, principles, and methods of marketing promotion and communication. Specific focus is placed on developing an integrated marketing communications plan based on consumer understanding (outside-in approach) and an understanding of the brand and brand positioning. Topics include media planning, media selection, testing and evaluation, and communication and marketing strategies.

This course covers the concepts, operation, and terminology of foreign exchange markets; international investment decision-making; sources of and approaches to managing foreign exchange exposure; political risk; and international funding mechanisms and financial decision-making in multinational business organizations.

This course covers the principles of relationship marketing. Students are introduced to strategic and tactical issues involved in building and managing relationships with customers. The course also deals with analytical methods for identifying customer needs, calculating customer lifetime value, making targeting decisions, and evaluating the impacts of marketing activities. Emphasis is placed on the implementation of the methods using software tools. Topics include Marketing math, Analyzing customer data, Identifying customer needs & segmentation, Evaluating the impacts of marketing activities, Utilizing transaction data, Making targeting decisions, Customer retention, Customer lifetime value, and Relationship marketing in digital environments.