Business Administration

This course provides students with a better understanding of basic consumer buying behavior preparing them to describe, explain, and predict how consumers will behave under various marketing conditions and actions. This course develops an understanding of the underlying mechanisms in order to remain abreast of today's rapid changes in consumers' motives and needs. This course starts from formal theories and concepts and discuss their usefulness in developing effective marketing strategies. Most sessions are organized around the consumer's purchase decision process, consisting of needs arising, information search and processing, brand evaluation and attitude development, purchase, consumption, and post purchase evaluation. Other sessions address specific consumer-specific or environmental variables that affect this decision process.

This course examines how marketing can drive social change and sustainability, extending beyond commercial objectives to tackle societal, ethical, and environmental challenges. Topics explored include sustainable marketing and consumer behavior, corporate social responsibility and ethics, and social marketing and behavior change strategies, in order to develop sustainability and social impact competencies, addressing the green skills gap, and evaluating the impact of social marketing interventions. The course focuses on these themes to understand their implications for consumer behavior, business practices, and society at large.

We are entering a new era where experience is the new economy for consumer attention. The commoditization of products across industries is making it more difficult for companies to compete for market share. The course aims to equip students with the knowledge, tools, and strategic insights to harness the transformative potential of immersive and experiential technologies. Through an in-depth exploration of cutting-edge innovations like spatial computing, 3D design, Agentic AI, and experiential marketing, this course empowers future leaders to create engaging, impactful customer experiences that drive value and innovation. By bridging the gap between emerging technologies and strategic business applications, it will prepare students to lead in the evolving landscape of the experience economy, inspiring creative solutions and fostering a deep understanding of how brands can leverage innovation to captivate and engage their audiences in meaningful ways. Written final exam (40%), 2 group projects (60%).
Prerequistes:  basic knowledge of Corporate Strategy.  Minimum hardware (laptop) requirements for a fully immersive experience in the course (see website).

In this course, student study the theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations is also covered.

This course develops intercultural competence through collaborative project work in pairs made up of local and international students. Through themed modules, it explores ethical and societal issues from an international perspective while strengthening linguistic and cultural skills. Each pair produces a video or narrated presentation and presents their project in a bilingual format (English for local students, French for international students), fostering communication, critical thinking, and collaboration in a multicultural academic context.

This course introduces the essential tools and frameworks of sustainable finance and impact investing. It explores how ESG principles shape investment decisions, how to evaluate the trade-offs between financial returns and social impact, and how sustainable finance drives capital allocation and firm behavior. Drawing on cutting-edge research from LSE's Department of Finance, students navigate the complexities of responsible investing and understand where investors and industry need to focus to support the transition to a more sustainable economy.

Focusing on two key areas, the course equips students to analyze how sustainable finance and impact investing create value while also developing the skills to lead organizational change toward more sustainable practices.

This course is a survey of the main ideas and techniques of game-theoretic analysis related to business decisions. As such, the course emphasizes the identification and analysis of archetypal strategic situations frequently occurring in business situations. The course has a strong experiential component. Students repeatedly participate in a variety of strategic situations thereby developing the ability to translate their analyses into practice. A working knowledge of basic calculus and ease with algebraic manipulation are prerequisites of the course. Prior exposure to microeconomics is very helpful.

This course distinguishes the talent management processes that generate value for the organization in complex, volatile, ambiguous, and uncertain settings through a real-context case study of a national company.

How do you go from idea to business? This entrepreneurship course offers students a unique opportunity to build knowledge, skills, and experience in starting up a new business. Students gain a behind-the-scenes perspective into the entrepreneurial world through lectures, project work, and guest lectures. The course inspires students to develop an entrepreneurial mindset when setting up and driving new projects or when building a businesses. 

This course explores the changing nature of work and expertise in various financial professions, paying particular attention to cutting edge research in this area. As King's Business School graduates will end up in a range of different financial fields, it is important that they are exposed to the realities of career pathways in those different fields as well as understanding financial careers from a deeper social science perspective.