COURSE DETAIL
Topics in this commercial distribution course include: the distribution system; commercialization channels; retailer planning and management; logistics of distribution. It is divided into three parts. Part 1: commercialization which focuses on manufacturer strategies such as distribution channel selection and coordination of intermediary relationships. Part 2: commercial formats which focuses on commercial intermediaries, distribution companies, and new selling methods. Part 3: retailing which focuses on retailer company strategy and design of marketing activities.
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This course provides a comprehensive introduction to the field of international management, focusing particularly on the cultural, social, and organizational challenges that arise when conducting business across national borders. The course develops foundational competencies needed to understand, analyze, and navigate cultural diversity in professional contexts. Through theoretical frameworks, case studies, and practical exercises, students learn to interpret how cultural values shape managerial behavior, organizational structures, communication styles, and decision‑making processes around the world. The course provides the analytical tools necessary to understand why managerial practices differ across countries and how to adapt their own approaches when operating in international environments.
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This course enhances the knowledge and skills related to business process management and improvement, with an emphasis on the applications of analysis and simulation tools. A simulation package is introduced and used to evaluate business process performance and identify possibility of process improvement. The course helps improve scientific competence to deal with practical problems in process improvement and innovation.
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This course is an introductory study of contemporary organizations and their management. It explores the types of purposes of organizations, their stakeholders and changing environments together with their key managerial processes – entrepreneurship, organizational structure, leading, strategic planning and change. The focus throughout is on helping students achieve a critical and reflective approach, and learning to apply relevant concepts, tools, and models. The coursework component of assessment requires students to choose an organization that is of interest to them and to explore, critically, the way in which it handles a process of students' choice.
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In this course, students learn about the management of international enterprises and which cross-border challenges that need to be taken into account when firms consider internationalizing. The course also covers the impact of different formal economic, political, and legal institutions, as well as more informal institutions, such as culture, religion, and language that must all be considered by an internationalizing enterprise. The course also identifies the implications concerning business ethics and sustainability.
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This course explores the key individual and group behaviors that enhance organizational performance and wellbeing. It analyzes organizations’ management models with a systemic shared-value perspective and teaches responsible management, considering national and international regulatory frameworks for trade, fiscal, labor law, and human rights.
The class provides opportunities to design proposals that generate shared value by understanding the concerns and expectations of diverse interest groups protecting society from the risks produced by organizational actions. Furthermore, the class teaches how to communicate a future vision of an organization that reflects its social responsibility and purpose while developing competitive advantages through utilizing financial information in decision making to enhance organizational profitability and financial structures.
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This class provides the opportunity to work with a mentor; promote a new token-economy product (business model and service); create its prototype, and conduct a final presentation with peers. In preparation, the class comprises of lectures on blockchains, Web3, DeFi (Decentralised Finance), DAO (Decentralized Autonomous Organization) and X to Eaern as well as instructions on how to use Figma and NetLogo.
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This intermediate-level marketing course aims to equip students with the skills to design internal marketing strategies that generate value for the consumer by aligning human capital and leveraging the company's technological capabilities. It requires prior knowledge of basic concepts related to organizational culture, structure, and climate that foster a customer-centric philosophy. As a learning outcome, the class will develop internal marketing strategy plans.
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This course aims to fill gaps in management education with respect to business and the natural environment by introducing pressing environmental issues confronting business today and providing effective tools for understanding and addressing these challenges.
COURSE DETAIL
This course provides a solid foundation in essential mathematical concepts for students in economics and management. It ensures a consistent level of mathematical proficiency to prepare for further study of advanced quantitative techniques. The course covers linear functions, absolute values, square roots and inverses, second-degree polynomials, and derivatives.
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