Business Administration

This course exposes students to concepts, theories and industry practice in real estate finance which is one of the largest and most important components of the financial system. It introduces valuation and appraisal methods used for real estate finance and investment decision making. It helps acquire the knowledge and develop the analytical skills of real estate finance, including the institutions and instruments used to finance residential and commercial real estate. It is of particular use to students who are interested in working the real estate development, brokerage, mortgage banking and investment banking industries. The main topics covered in the course are mortgage products, mortgage banking, secondary mortgage market and mortgage-backed securities (MBS), financial leverage and commercial real estate finance. Prerequisite: FINA2010 or HTMG3030.

This course examines marketing from a management perspective, viewing it as a system of thought and operational management of tools and procedures. Methodologies include successful planning, execution, and monitoring of a strategic marketing plan. Topics include the necessary knowledge to develop leadership positions within organizations, the strategic decision-making process, implementing diagnostic models, and strategic marketing plans to guide a company's long-term commercial activities. The course includes a practical component, with a focus on studying real-world cases to train students in developing strategic marketing plans. 

This course is for aspiring change agents across all sectors, including business, not-for-profit, and government, and develops practical skills to lead complex systems to create better social outcomes. It explores the issues that policymakers, industry leaders, and social service providers grapple with every day, such as inequality, place-based disadvantage, mental health, homelessness, and human rights, and introduces models for systems change and social innovation.

This course offers a study of commercial law and the legal structure of business organizations including the different types of legal entities, how companies are formed, how they operate, and how they are managed. It discusses partnerships, stock companies, and shareholders' rights, as well as analyzing corporate bodies, financial statements, and major corporate changes such as mergers, spin-offs, and liquidations. 

Pre-requisites: Business Law and Financial Accounting 

This course focuses on marketing communication and building customer relationships. It combines a theoretical approach, focused on the fundamentals of a digital relationship strategy, with the analysis and completion of practical case studies. Topics include: direct marketing; transition from direct to relationship marketing; customer identification; customer loyalty; customer relationship management (CRM); the loyalty plan; new relationship marketing; cross-functional integration of the digital element.

Pre-requisite- It is recommended to have taken and passed Marketing  

This course introduces Hong Kong popular music and the basic operations of the music industry. It covers a wide range of practical operation of record companies, including Artist and Repertoire Management, production of music and lyrics, marketing and sales, promotion and distribution. Besides the practical and management aspects, it also covers history and issues of popular music in Hong Kong, music commentary and the board theoretical, legal and social implications of the industry.

In the modern world, most of us make investments in expectation of the future, which means we must consider time span, growth potential, availability of investible money, and the future value of money in relation to both upside and downside risks. 

This course builds an understanding of what we invest in and what must be considered, which can produce better investment decisions and management. Starting from fixed income, we navigate through the money market, which is essential for investment funding, to equity, paying increasing attention to mean estimations and variations of the estimations.  

We extend these estimations and variations to investment portfolios and then to a portfolio optimization scheme. After introducing the concept of the market, we study the Capital Asset Pricing Model and then incorporate this model into the above portfolio optimization scheme.  

We also touch on the concept of tail risk through Value at Risk. When time allows, the course introduces the world of hedge fund-style investments and private equity investments. Since topics addressing investment and financial instruments cover a very broad scope, the course contents are modified and adjusted according to class participants’ progress. 

This course provides a strategy-oriented exploration of artificial intelligence (AI) and machine learning (ML) in business, with emphasis on recent advances in generative AI. Geared towards 3rd and 4th year undergraduate students, the curriculum focuses on how AI creates value across industries. Rather than deep theory, the course stresses practical application – students learn to identify opportunities for AI, build simple prototypes, evaluate AI vendors, and critically assess ethical implications. The course surveys AI use cases in multiple sectors (finance, marketing, operations, etc.) to ensure broad exposure. By leveraging real-world case studies and hands-on Python exercises, students develop future-ready skills to bridge the gap between technical AI capabilities and business strategy. This course equips students to harness these technologies effectively and responsibly. Prerequisites are IIMT1640 Probability and Statistics for Business or equivalent and IIMT2602 Business Programming or equivalent.

This course provides an in-depth study in the understanding and modification of human behavior in organizations. It explores factors that affect behaviors in an organization at three different levels: individual, interpersonal, and team. This course uses a cooperative learning approach in which the instructors and students work together closely, using a variety of learning methods to achieve the course objectives. The topics covered include introduction to organizational behavior (OB), performance, organizational commitment, job satisfaction, personality, motivation, ability, groups and teamwork, decision making, leadership, power, and negotiation and conflict management. The course content is delivered through interactive mini-lectures, assigned readings, and in-class discussions and activities. Additionally, cases, exercises, and assignments provide experience in applying organizational behavior concepts.

This course provides students with a theoretical and practical appreciation of the role of "integrated marketing communication" (IMC) in today's business environment. IMC differs from traditional advertising and promotion programs by using zero-based planning, data-driven communication and brand touch points. The program focuses on using strategic mix of advertising, sales promotion, public relations, event marketing and direct response promotions along with mass and two-way communication.