COURSE DETAIL
COURSE DETAIL
This course on marketing covers product life cycles, marketing mixes, brand(ing), market segmentation, positioning, targeting, a case study approach, SWOT/TOWS analysis, Porter’s models (e.g. value chain), sales, globalization and international/global marketing, market studies, strategy, and various matrices.
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This course examines the fundamentals of a deliberate and structured approach to problem solving, balancing analysis and judgment, to avoid the common pitfalls of problem solving in organizations.
COURSE DETAIL
COURSE DETAIL
Strategic Management deals with the organization, management, and strategic positioning of the firm so as to gain long-term competitive advantage. This course examines how firms gain and sustain competitive advantage; analyzes strategic business situations and strategy formation; and how to implement strategy and organize the firm for strategic success.
COURSE DETAIL
COURSE DETAIL
This course provides a comprehensive overview of what blockchain is and how it works. It explores the transition from the accounting traditional ledger to a distributed one and describes how transactions occur under this new paradigm. Insights on how blockchain affect the future of industry and organizations also are covered. The course also covers aspects related to automation of assurance procedures and provides some concepts to develop a blockchain system. Finally, an introduction to the concept of the digitalization of assets and related contract automation which leads to Smart Contracts are discussed. The mission of this course is to introduce concepts and tools to understand the potential of blockchain technology in real world applications.
COURSE DETAIL
The course provides students with an overview of important topics in corporate finance. Topics include mechanisms of discounting, stocks and bonds, links between risk and return and their implications for corporate financial management, basic functioning of financial markets, implications of the firm’s capital structure, and key theories about market efficiency and behavioral finance. This is a technical module drawing heavily on mathematical techniques, although at moderate level.
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