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This course provides an introduction to company finances. It examines the different financial elements necessary to determine company value, and the manner in which to use the financial structure to increase the value taking into account the overall risk. NOTE: Students are expected to have completed Financial Economics.
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This course examines the management of marketing functions, analysis of external forces affecting marketing decision-making, implementation and control of marketing activities, and an examination of the global impact of marketing. It also explores the fundamental concepts surrounding the selection and assessment of markets and development and delivery of products, the role and contribution of marketing to successful business operations as well as to society, and the identification of marketing opportunities and viable marketing strategies. Specific topics include segmentation, consumer behavior, marketing research, diffusion of innovation, product and pricing strategies, distribution, advertising management, and global marketing.
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This course teaches students the concepts and tools necessary to inspire better manage innovation with the goal to help you pre-empt the high failure rates associated with innovation in the real world. Emphasis is placed on more contemporary forms of innovation such as open innovation. Interactive case studies, a group project, and innovation exercises form an integral part of the course as innovation cannot simply be taught but must be experienced.
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COURSE DETAIL
This course examines core managerial accounting concepts for planning, control, and decision-making. The course presents the concepts of cost and managerial accounting; analyzes accounting information for decision making purposes; and discusses contemporary managerial accounting techniques.
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