Business Administration

This courses discusses the concept of ethics and social responsibility in business, the impact they have on organizations, and how to manage them effectively. 

The course augments students’ existing knowledge of marketing communications by enabling them to recognize, analyze, and criticize the diverse range of theories and modes of thought which underpin marketing communications, and students develop a practical appreciation and interpretation of a variety of promotional techniques. An emphasis is placed on the desirability of seeing marketing communications as an integrated organizational activity and as a primary social and cultural phenomenon. 

This course provides a basis for handling and analyzing business data. This course also gives a chance to learn R, which is becoming a default analytics platform. This course presents students with real datasets and gives opportunities of ‘learning by doing’ through hands-on experience. Specifically, we study basic concepts in business analytics, and techniques and skills related to data exploration, data utilities, conducting statistical tests, data mining, and causal inference modeling. Topics include web data crawling and analysis, big data, regression models, panel model, classification model, causality model, instrumental variable model, and matching model.

This course discusses transformations in the governance of global trade. It examines tensions between multilateralism and bilateralism in global trade, reconfiguration of the WTO, and the role and protagonism of the EU and other key actors.

This course provides an introduction to models of international trade and their predictions of trade patterns, with some consideration of empirical studies and policy issues. The course introduces students to classical and new theories of international trade; uses examples and empirical evidence to introduce students to the methods most commonly used in the economic analysis of international trade; and enables students to engage with trade theory in a critical manner, understanding the arguments used both in favor and against trade liberalization. 

For students to understand the job market and industry development, as well as establish career planning in advance, this course invites industry leaders to share their career experience. Students are expected to connect campus and industry resources and gain skills at various levels simultaneously. At the individual level, they must learn to train themselves to enter the workplace and strengthen various abilities to become leaders in the workplace. At the group level, they must learn how to cooperate with peers of different backgrounds and abilities in a team to become an important partner. Last, at the leadership level, they must learn how to pay attention to corporate culture and establish a friendly working environment.