Business Administration

This course integrates economic principles and planning tools to develop management skills applied in agricultural and relevant sectors. Major topics including: fundamental of management, strategic management, marketing strategy and financial management (capital budgeting). Students are requested to prepare and present a business plan, providing a great opportunity to practice concepts learned in the classroom. 

This class explores advertising as an evolving category of social communication within a convergent media landscape. It takes a strategic managerial perspective to generate insight into the development of advertising and the roles and processes so entailed. Students consider the consumer perspective in the light of advertising's role as a vehicle for cultural meaning. They also look at media consumption issues given the rapid growth in expenditure on digital (especially mobile) advertising communication. The course takes a multidisciplinary approach drawing on sociocultural, psychological, and anthropological perspectives.

This course offers a practical study of spreadsheet tools for the automation of tasks and data lifecycle management. Topics include: data import and references; formulas and functions; tables and pivot tables; data analysis; forms, mail merge, printing, and document generation.

This course is the same as BUS A 15E but it has fewer units.

This course focuses on the theory and application of Human Behavior in Organization (HBO). 

This course is part of the Laurea Magistrale program and is intended for advanced level student. Enrolments is by consent of the instructor. The course provides an overview of the meeting industry, and the basic elements for the acquisition and the organization of a meeting, with reference to the association market. The course discusses topics including meetings and events industry: value, characteristics, jobs, trends and current scenario following Covid-19; requirements and conditions of success; supply chain: venues, main suppliers, quality standards; meeting planners: different companies and services; marketing strategies: how to promote a venue or destination, bidding process for the acquisition of international association meetings; convention bureau: role and main activities;  segmentation by initiator: main markets, characteristics, needs, approach and management; different kind of events: characteristics, purposes and formats; main steps and techniques for planning, communicating and organizing an event; and green meetings.

To convey the element of global marketing management as well as marketing in Asia. Topics include globalization and global marketing, global business environment, global segmentation targeting and positioning (STP), and various global strategies on marketing, entry, product, price, promotion, place.