Business Administration

This course develops knowledge and understanding of the main concepts, principles, and rules of company law. The course explores the economic and political context of company law and in particular the way in which the law seeks to strike a balance between the interests of companies, shareholders, creditors, and the public. Students evaluate the place and role of Hong Kong companies, and companies in general, in modern society. Texts: B. Stott, HONG KONG COMPANY LAW. Assessment: blog, homework, exams.

This course provides a study of human behavior in a workplace environment at the level of the individual, the group, and the organization as a whole. It examines decision-making models, the concept of motivation, theories on leadership, conflict and negotiation, organizational culture, and management of change.

This course introduces students to a variety of applications of nonprofit marketing. It considers how commercial marketing concepts can be applied to nonprofit organizations, in contexts such as charities marketing and fundraising, political marketing, and social marketing. The course also considers the dark side of marketing through an examination of issues such as bad marketing practices, living in a consumer culture, commercialization of life, and the McDonaldization of society.

The course examines the application of strategic asset management policies and strategies within the context of physical property, in particular, the various stages of asset lifecycle, such as planning and design, acquisition, operations and maintenance, rehabilitation as well as renewal and disposal. The course features lectures by industry leaders so that students are better to develop a link between theory and current industry trends.

This course is an overview of marketing management, covering the operating details of a marketing plan. Topics of study include: types of products, product innovation, the new product development process, brand management, pricing determinants and strategies, communication and media, advertising, sales promotion, sponsorship and PR, below the line communication, sales force, distribution channels, content of the marketing plan, and marketing audits. 

This course begins with an introduction to marketing research, its process, and studies' classification. Students learn different exploratory, descriptive and causal research techniques, and learn about fieldwork and data preparation. Other topics included are: univariate, bivariate and multivariate hypotheses testing, multivariate positioning analysis with SPSS, and multivariate segmentation analysis.

This course is intended to expose students to recent strategic issues around branding and brand management, such as brand experience and engagement, digital and social strategies, disruptive innovations, internal branding, and cultural strategy. It provides managerial insight into some trendy topics about branding. The course primarily uses case discussions as well as lectures.