Business Administration

The course combines modern corporate finance, corporate pricing, and portfolio management theory with value investment practice. It studies the Graham Dodd value investment system through Buffett's investment cases since 1958 and the lecturer’s investment practice in the Chinese market for more than 20 years. The course establishes a solid stock asset evaluation and pricing system and lays a solid foundation in financial practical posts such as asset management, securities investment, investment banking, M & A, and enterprise management.

This course examines the music business, with an emphasis on the Asian markets. It covers the basics of music contracts; the economics of deals; issues unique to the Asian market; record labels, producers, managers and lawyers; new business trends and opportunities such as NFT, AI, and Metaverse.

The course introduces the basic principles and methods of investment decisions, financing decisions and asset management to familiarize students with possible theoretical explanations of these practices. It emphasizes the present value theory, capital structure theory, dividend policy, corporate governance, corporate control theory and other major corporate finance theories and the possible theoretical explanations of corporate financial decisions.

Large organizations have specialized departments with annual budgets to analyze how industry-wide innovations can be adapted to gain competitive advantage. There is a gap in the industry for all-rounded professionals who understand how to quantify, apply AI-driven solutions and scrutinize these innovations and manage resulting business risks strategically. This course addresses this skill gap in the market, improves prospects for jobs that require such cross-disciplinary awareness and provides the basic knowledge for students to gain further professional qualifications.