Business Administration

While most businesses will employ an accountant for the preparation of financial statements and for analysis of accounting information, it may still be important that others, such as owners, managers, or employees, from a non-accounting background, have a good understanding of the importance of various aspects of accounting and finance for a business or organization. In this course, students view accounting as a tool of management, and learn how to critically evaluate financial reports to assess the performance of a business or organization, and to plan for its future activities.

 

From brand campaigns to social issues, digital marketing has played a vital role in generating brand and message proliferation around the world. This course looks at marketing strategies used to build and grow brands and messages, with a heavy emphasis on how to drive brand awareness, preference and loyalty through digital marketing. A large part of this course is case-based. 

This course offers a study of digital business and the emergence of the digital economy. It explores the use of technology to generate new business, the impact of digital business models on existing market sectors, as well as the growth of new digital business sectors. NOTE: This course is the same as BUS 138 but taught in the UC3M International School.

The course is designed to introduce students to human issues involved in engineering management. Topics include the nature of organization, organizational theory, participatory management, strategic planning of human resource, personnel selection, performance appraisal, working motives and incentives, power, credibility, research on leader traits, styles, and situations, and current models of leadership.

The course builds on knowledge obtained in the Financial Accounting modules of Accountancy 1 and 2 to explore some of the more complex and controversial areas of financial reporting. The object is to develop a critical understanding of conceptual issues in financial accounting as well as to enhance technical and analytical skills. The course covers the advanced analysis and interpretation of the annual report, some of the more complex accounting standards not addressed in earlier courses, and current issues in financial reporting. The course broadens students' horizons by examining the regulations, techniques, and debates surrounding topics such as fair value accounting; accounting for financial instruments; revenue recognition; intangible assets, and accounting in specialist sectors. Students are also introduced to accounting for capital reconstruction. 

The course is designed around the principles of reflexive practice for personal leadership development, and includes strategic planning and vision formation, leadership communication and professionalism, mindfulness and compassionate leadership approaches and feedback for through individual and group coaching. 

This course offers an immersive journey into the world of French luxury, thoughtfully designed to captivate students from various academic and social backgrounds. The course begins with a focus on the history of French fashion, exploring its evolution from the 17th century to its present role as a global leader in style and innovation. Students uncover the cultural and technical advancements that have kept French luxury at the industry’s forefront, while examining how it continues to adapt to changing consumer demands. The course also provides an expanded look at the luxury world, touching on other sectors such as high-end automobiles, watchmaking, jewelry, and hospitality to offer a well-rounded understanding of luxury’s diverse landscape. Building on this historical foundation, the course then shifts to a business perspective, exploring the strategies, management practices, and digital transformations of iconic brands like Chanel, Givenchy, Yves Saint Laurent, and Dior. Students learn how these luxury houses maintain their prestige in a fast-paced, digitally-driven world. To enrich the Paris experience, the course includes field visits to institutions like the YSL Museum and Cartier Foundation, as well as guided excursions to luxury boutiques and hotels. These experiences offer students studying in Paris a unique, hands-on look at the codes of luxury and the art of customer experience, making the most of their time in one of the world’s fashion capitals.

Topics in this international business management course include: principles of international business; the process of internationalization of the company; international strategies; entry modes for international markets; implementing the internationalization of the company; internationalization of Spanish companies. Pre-requisites: minimum knowledge of strategic management and international markets. 

This course offers a study of the basic concepts related to business management and organization. Topics include: the company; entrepreneurship and business management; company strategy; organization structure; people management; operations management; marketing management; financial management.