Business Administration

The course focuses on introducing students to the knowledge and application of key marketing concepts and tools used by organizations. The course emphasizes the consumer and value creation fundamentals of developing marketing strategies and tactics.

This course explores how global “Unicorn” startups, such as OpenAI, Uber, Airbnb, ByteDance, SpaceX, and Taiwan’s Appier and Gogoro, evolved from early ideas into billion-dollar enterprises. Using the proven frameworks of Silicon Valley’s start-up ecosystem, the course emphasizes the Business Model Canvas and customer development methodology to ensure strong product–market fit and effective pivoting strategies. Through a team-based, hands-on approach, students form startup teams, test business hypotheses outside the classroom, and refine their models through direct feedback from professors, entrepreneurs, and investors. The course provides real-world experience in building scalable ventures, culminating in the creation of a viable business model ready for competition or seed funding opportunities.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The student is expected to understand the functions and processes of transformations within the media industries and the innovations connected to new digital technologies applied to creative industries.

The digital revolution has fundamentally reshaped our world, transforming how we create, distribute, and consume everything from news and entertainment to social connections. This course is an in-depth exploration of the economic principles and models that govern this new landscape. The course is focused on two of the most important media industries, music and video. Each of them is introduced and analyzed in the value chain, all the relevant typologies of players, and how the technological evolution and the changes in consumer habits are influencing the markets’ dynamics and their structure.

This course examines how people make predictable and repeatable mistakes in financial decision-making. It looks at the nature of these mistakes and their origin, using insights from psychology, neurosciences and experimental economics on how the human mind works. It considers how understanding the functioning of the human mind allows us to design a better world—in particular, better stock markets, retirement and healthcare systems. 

This course examines skill development for leading organizations while better managing for values. It covers recognizing organizational values, and developing concrete plans for better delivering on these values.

Media management is a basic course in the School of Journalism. Through the study and discussion of this course, students will understand that media not only concerns content production, but also is an important commercial organization that needs to continuously generate profits to maintain the large-scale operation of the media. Media organizations are complex systems that require effective internal and external management as well as the establishment of a sound profit model. In today's Internet era, media organizations are undergoing a huge transformation, and the course needs to keep pace with the times and adapt to the changes of the era.

This course covers key knowledge points in the tourism industry, starting with the overall characteristics of tourism under the trend of globalization. It is structured based on the "Four Major Tourism Characteristic Industries" recommended by the World Tourism Organization (TSA), and includes course designs for the travel agency industry, hotel industry, scenic spots (attractions) industry, and tourism transportation industry. From the perspectives of key customer groups and overall strategy, it provides a detailed analysis of the stage characteristics and development trends of these industries. Subsequently, the course focuses on important supporting related industries such as the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry and the aviation industry.

Often called "the language of business," a basic knowledge of accounting is essential to becoming a successful business manager. This course teaches basic accounting concepts to read and analyze corporate financial statements. The first part of the course focuses on the core financial statements: Balance Sheet, Income Statement, and Cash Flow Statement. It also covers some important accounting topics such as the globalization of accounting standards and the double-entry accounting process (journal entries, posting, preparing trial balances, adjustments, and closing entries). The second part of the course covers various methods to read and analyze corporate financial statements, such as various financial statement analysis techniques used in both short and long-term analysis. Real examples (actual corporate financial numbers) are used for comparing and analyzing corporate financial performance.

This course examines the functions of financial markets in society. It starts with the history of financial markets, then turns to a non-technical introduction to modern finance theory. Based on a solid understanding of the theory, students are able to interpret information revealed by financial markets and to recognize common abuses of such information in policy-making. The last part of the course concerns the interaction between finance and politics, i.e. how legislation and regulation directly influence the structure of financial markets and how players in these markets intervene in the political process to create or modify legislative and regulatory outcomes. Students participate in economic experiments that illustrate the fragility of financial markets.

The multidisciplinary nature of management is reflected in this course. It examines the conceptual frameworks and techniques of marketing and organizational behavior, which are complementary to one another in reflecting an organization's relation to its internal and external environment. In doing so, the course develops an understanding of the growth of marketing and its role in management. Students consider how the behavior of individuals and groups in organizations may be understood and managed and also how managers might better appreciate the markets and market forces they are committed to dealing with.