Business Administration

For businesses operating in the UK or the EU, three factors are important: environmental, social, and governance, commonly referred to as ESG. This course addresses the benefits and risks of technologic progress as possible solution for greener friendly solutions for infrastructure. The course discusses the use of social entrepreneurship, and the implementation of technology solutions as part of different generation of new smart infrastructures in the context of UN agenda for sustainability.

The aim of this course is to examine the driving forces affecting the nature and pace of technological changes and discuss managerial challenges presented by technological innovations. It is designed to provide students with a framework for analyzing industry dynamics of technological innovation, and help students understand how to formulate technological innovation strategy at firm level. 

The content of this course includes the basic principles, main theories and common methods of human resource management, covering all functions of selecting, using, educating and retaining human resource management. Specifically, it includes the basic concepts and concepts of human resource management, the framework of strategic human resource management, the basic work of human resource management (quality model, job analysis), human resource planning, personnel recruitment, human resource development, performance management, compensation management, labor relations, human resource management model with Chinese characteristics, corporate culture and human resource management. 

The course gives students a first look into one of the most fundamental functions of any organization, its operations and its relationship with strategy. The operations function of a business, whether manufacturing or services, has the responsibility of making whatever it is the organization sells (product or service). Students study this core function extensively and see the vital role it plays in strategy as well as analyze some of the important decisions that must be made by operations managers when it comes to design, planning, and control and improvement of the organization’s industrial engineering system.

This course focuses on the viability of innovative product ideas, one of the three domains that make up the desirability-feasibility-viability innovation framework. Through a series of lecture classes, workshops, case studies, industry talks, and a major group project, students learn several tools that help them to: (a) understand industry value chain and competitive strategies, (b) develop value propositions for their product ideas, (c) explore various business models, and (d) craft effective go-to-market approaches. Students with promising product ideas can pursue them for further development and prototyping in subsequent project courses.

This course aims to help students master the fundamental principles and methods of quality management. Through practical case studies, students will develop the ability to apply their knowledge to analyze and solve real-world problems. Additionally, the course will guide students to adopt a global perspective, fostering a leadership and managerial mindset. Students will enhance their ability to identify, break down, and solve problems. Through systematic thinking training, students will understand the importance of structure, rules, and attitude in quality management, laying a solid foundation for their future career development.

This course is a study of human resources management and its effect on organizational success. It is divided into four units: managing employees for competitive advantage; work design and workforce planning; managing employee competences; managing employee attitudes and behaviors.

This course will help students to
1. Understand the development strategy of building an innovative country as outlined in the 19th National Congress.
2. Summarize new theories of technological innovation economics based on historical technological and economic trends.
3. Analyze innovation and entrepreneurship case studies from hundreds of technology enterprises and cultivate an innovative spirit in the face of various risks.
4. Develop a deep understanding of the business origins of technological innovation and entrepreneurship through business plan preparation.
5. Forecast future technological development trends and anticipate national competitiveness improvements in technological innovation and entrepreneurship.

The course covers the entire entrepreneurial process, including principles of college student entrepreneurship, innovative thinking, opportunity identification, business model selection, business plan development, financing, team building, policies, risk management, new venture establishment, and IPO pathways. Emphasis is placed on cultivating entrepreneurial mindset and skills.

This course provides real world, experience-based learning on what it's like to actually start a new business. The main objective is to allow students to directly experience the earliest phases of an entrepreneurial startup process. The focus is on concept building and testing. Students are asked to actively engage in developing the initial business idea, but also in talking to potential customers, suppliers, partners, and competitors, as they confront the chaos and uncertainty of how a real startup actually emerges from the entrepreneurs' efforts.