Business Administration

This course considers global business strategy from two perspectives: the first focuses on the internationalization process of the firm that covers decisions needed to be made prior to the entry into a foreign market (pre-entry), while the second covers issues that may emerge or need to be taken into account after a firm’s entry into a foreign market, such as changing government regulations or demands of local stakeholders (post-entry). Offering a global perspective on firm strategy, this innovative course is a blend between international business and strategy with the elements of political science, sociology, and marketing. When dealing with each topic, it looks at theories and models that lie at the foundation of our understanding of their properties and basic relationships with firm strategy and its outcomes, and then look at them in a global perspective, i.e. how they may be different across countries and organizations. The course entails several case-based workshops, group reports, and presentations, all of which give students a chance to generate hands-on experience with the theories and models of the course.

This course provides essential financial management, corporate finance and investment knowledge. The course covers basic corporate structure, capital budgeting, CAPM, efficient market hypothesis and corporate decisions on leverage and payout. 

This course provides a foundation in both leadership and business administration, emphasizing various leadership styles and their application in organizational settings. Students from diverse disciplines — including sociology of work, economics, business administration, communication, and the arts — develop the skills needed to lead and manage organizations effectively by addressing the challenges of planning, organizing, leading, and controlling (POLC). Key topics include the evolution of management thought, business ethics, organizational culture, and social responsibility. A strong focus is placed on the ethical responsibilities of leadership, with real-world case studies examining how leaders navigate moral dilemmas and foster ethical practices within organizations. These case studies include examples from industries where leadership plays a crucial role in balancing business goals with broader cultural, environmental, and societal concerns. Students also explore how leadership can address issues like diversity, sustainable development, and the global impact on business operations. This course is ideal for students interested in management, economics, business administration, sociology of work, and communication, offering valuable insights into leadership, management, and the role of ethics in decision-making, with particular relevance to sectors connected to art, food, and society in Rome and Italy.

Finance is the study of mechanisms on asset transactions, risk management, and investment decisions. After reviewing the basics about financial markets, such as who trades what instruments and how they trade the instruments, this course covers the major finance theories, such as mean-variance portfolio theory, capital asset pricing model (CAPM), arbitrage pricing theory, multi-factor models of risk and return, and efficient market hypothesis. The course also investigates several empirical studies for understanding whether the existing theories can explain the reality of the markets.

This foundational course provides knowledge, techniques and understanding of marketing principles. It provides students with a conceptual framework to analyze and interpret marketing phenomena and to suggest courses of action in response to marketing problems. Topics include the marketing concept, the marketing environment and the marketing mix which includes product, pricing, distribution and promotion. Other related topics include consumer behavior, market segmentation and targeting, marketing research and information system, marketing planning, implementation and control, and public issues in marketing. 

Students complete an internship with a local organization or company. Each placement includes oversight and regular check-ins with an internship supervisor from the company or organization. The Internship Methodology Seminar accompanies the internship placement and offers a platform for reflection, enhancement of skills, and development of cultural competence. It focuses on practical skill application, cultural understanding, and adaptability within professional environments to provide a bridge between academic learning and real-world experience.

This course introduces students to human behavior in organizational contexts. Both theoretical and applied approaches will be developed and examining processes at the individual, group, and organizational levels. Instructional methods include lectures, experiential exercises, group activities, videos and case studies. 

This course offers a study of the diverse factors influencing consumer choices, preferences, and behaviors. It explores the psychological, social, cultural, and economic factors that shape consumer decisions. This course includes case studies that focus on the unique context of Spain.

This course explores the dynamics, cultural nuances, and managerial practices that influence behavior, interactions, and performance within Spanish organizations. It discusses organizational behavior theories and their practical applications within the context of Spain's unique business environment.