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Discipline ID
c25cc98e-a6d8-4735-9671-bdf8e98af8d9

COURSE DETAIL

MARKETING STRATEGY IN CONTEXT
Country
United Kingdom - England
Host Institution
University of London, Royal Holloway
Program(s)
University of London, Royal Holloway
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
143
UCEAP Course Suffix
N
UCEAP Official Title
MARKETING STRATEGY IN CONTEXT
UCEAP Transcript Title
MARKETING STRATEGY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course equips students with the necessary knowledge and skills to evaluate marketing strategies used by organizations and to make strategic decisions by themselves. Grounded in theory, and illustrated using real world examples, the course explores key concepts such as the competitive environment, customer insights, market information systems, business models, enterprise competencies, control, evaluation and innovation, and the elements of the marketing mix and their critical interrelationships. The course equips students with a broad knowledge of marketing elements from a strategic perspective in an industrial context and also provides a demonstrable range of analytical marketing skills. Students learn how to "think like a marketer."
Language(s) of Instruction
English
Host Institution Course Number
MN2305
Host Institution Course Title
MARKETING STRATEGY IN CONTEXT
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management
Course Last Reviewed
2024-2025

COURSE DETAIL

CHINESE SOCIETY AND BUSINESS CULTURE
Country
China
Host Institution
Peking University, Beijing
Program(s)
Peking University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Sociology Business Administration
UCEAP Course Number
178
UCEAP Course Suffix
UCEAP Official Title
CHINESE SOCIETY AND BUSINESS CULTURE
UCEAP Transcript Title
CHINA BUS & SOCIETY
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

This course explores key features of Chinese society and their application to Chinese business culture from a sociological perspectives. It begins with a comparative analysis about the structural differences between the Chinese and Western societies and moves on to discuss the social, economic and cultural implications of such differences. After establishing basic analytical perspectives, focus is on Chinese business culture and exploring emerging patterns in areas like retailing and consumer behaviors, work relations and management, business negotiation. Overall, the course emphasizes contemporary issues, real world observations, and comparisons to western society and culture. Students are encouraged to draw on their direct observation, compare to their experiences in their home countries. The course includes several video sessions in class and field trips to local communities.

Language(s) of Instruction
English
Host Institution Course Number
02838130
Host Institution Course Title
CHINESE SOCIETY AND BUSINESS CULTURE
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Guanghua School of Management
Course Last Reviewed
2024-2025

COURSE DETAIL

LEADERSHIP AND MANAGEMENT COMMUNICATION
Country
China
Host Institution
Tsinghua University
Program(s)
Tsinghua University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
142
UCEAP Course Suffix
UCEAP Official Title
LEADERSHIP AND MANAGEMENT COMMUNICATION
UCEAP Transcript Title
LEAD & MGMT COMM
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

This course aims to cultivate students' self-awareness, leadership development, and communication skills based on the fundamental theories and principles of leadership and management communication. The course consists of self-assessment, practical training workshops, case study, and experiments. Students will learn: leadership style and effective leaders, leading groups and organization, communication and effective methods. Students will acquire skills such as: goal-oriented leadership communication, evaluation of personality traits, cognitive abilities, and decision styles and assessment of communication style and effective communication. And students will be able to enhance leadership and group productivity, improve effective communication, and capture potential requirements to design products and services.

Language(s) of Instruction
Host Institution Course Number
40160912
Host Institution Course Title
LEADERSHIP AND MANAGEMENT COMMUNICATION
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2024-2025

COURSE DETAIL

BRAND MANAGEMENT
Country
Canada
Host Institution
McGill University
Program(s)
McGill University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
115
UCEAP Course Suffix
UCEAP Official Title
BRAND MANAGEMENT
UCEAP Transcript Title
BRAND MANAGEMENT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course examines insights into developing profitable branding strategies that can be implemented by managers. The purpose of this course is to get students to think (and act) like an effective brand manager.

Language(s) of Instruction
English
Host Institution Course Number
MRKT 438
Host Institution Course Title
BRAND MANAGEMENT
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2024-2025

COURSE DETAIL

COST MANAGEMENT
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
162
UCEAP Course Suffix
UCEAP Official Title
COST MANAGEMENT
UCEAP Transcript Title
COST MANAGEMENT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course discusses the main instruments of management accounting. Topics include: income statement types; CVP analysis; pricing decisions; budgets; job and process costing; ABC and department costing. Pre-requisites: Introduction to Accounting.

Language(s) of Instruction
English
Host Institution Course Number
13757
Host Institution Course Title
GESTIÓN DE COSTES
Host Institution Campus
GETAFE
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Grado en Finanzas y Contabilidad
Host Institution Department
Departamento de Economía de la Empresa
Course Last Reviewed
2024-2025

COURSE DETAIL

THE ORIGINS OF THE MODERN COMPANY
Country
Spain
Host Institution
Carlos III University of Madrid
Program(s)
Carlos III University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
159
UCEAP Course Suffix
UCEAP Official Title
THE ORIGINS OF THE MODERN COMPANY
UCEAP Transcript Title
ORIGINS MODERN CO
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course discusses the concepts, models, and basic theories of the role that entrepreneurs and companies play in economic growth. Topics include: the rise of big business; emergence of managerial capitalism and the US model; alternative types of companies-- Japan, Europe, China; flexible specialization and industrial districts; sources of competitive advantage-- technological innovation, trademarks, and marketing; multinational enterprises.  

Language(s) of Instruction
English
Host Institution Course Number
13178
Host Institution Course Title
ORÍGENES DE LA EMPRESA MODERNA
Host Institution Campus
GETAFE
Host Institution Faculty
Facultad de Ciencias Sociales y Jurídicas
Host Institution Degree
Grado en Administración de Empresas
Host Institution Department
Departamento de Ciencias Sociales
Course Last Reviewed
2024-2025

COURSE DETAIL

INTERNATIONAL BUSINESS: GLOBALIZATION AND TRADE 2A
Country
United Kingdom - Scotland
Host Institution
University of Edinburgh
Program(s)
University of Edinburgh
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
128
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL BUSINESS: GLOBALIZATION AND TRADE 2A
UCEAP Transcript Title
GLOBALIZTN&TRADE 2A
UCEAP Quarter Units
8.00
UCEAP Semester Units
5.30
Course Description

The course examines different types of foreign market entry strategy; the world trade regime and the various elements that comprise this environment e.g. EU/ NAFTA; and issues in international finance, management, production, and labor. The course is devoted to an analysis of the global business environment, concentrating on the world trading system including the important role played by the international financial institutions. The course, focusing more on macro-economic business patterns, processes and institutions, provides the basis for the International Business and the Multinational Enterprise course which looks more at the micro-level and the individual firm in a global business environment.

Language(s) of Instruction
English
Host Institution Course Number
BUST08008
Host Institution Course Title
INTERNATIONAL BUSINESS: GLOBALISATION AND TRADE 2A
Host Institution Course Details
Host Institution Campus
Edinburgh
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business Studies
Course Last Reviewed
2024-2025

COURSE DETAIL

STRATEGIC MANAGEMENT
Country
Spain
Host Institution
Complutense University of Madrid
Program(s)
Complutense University of Madrid
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
133
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC MANAGEMENT
UCEAP Transcript Title
STRATEGIC MGMT
UCEAP Quarter Units
5.00
UCEAP Semester Units
3.30
Course Description

This course explores the craft of strategy such as how to identify and choose a superior competitive position, how to analyze a strategic situation, and how to create the organizational context to make the chosen strategy work. It discusses how to identify the opportunities and threats of the environment in which companies operate and how to analyze the strategic potential of company resources and capabilities.

Language(s) of Instruction
Host Institution Course Number
802294
Host Institution Course Title
DIRECCIÓN ESTRATÉGICA
Host Institution Course Details
Host Institution Campus
SOMOSAGUAS
Host Institution Faculty
Facultad de Ciencias Económicas y Empresariales
Host Institution Degree
GRADO EN ADMINISTRACIÓN Y DIRECCIÓN DE EMPRESAS
Host Institution Department
Departamento de Organización de Empresas
Course Last Reviewed
2024-2025

COURSE DETAIL

ACCOUNTING
Country
China
Host Institution
Peking University, Beijing
Program(s)
Peking University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
123
UCEAP Course Suffix
UCEAP Official Title
ACCOUNTING
UCEAP Transcript Title
ACCOUNTING
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

The purpose of designing this course is to provide an effective teaching and discussion environment for learning financial statement knowledge. The main content of the course includes: the basic accounting principles and applications of modern enterprise financial accounting, accounting treatment methods for basic economic transactions and events, and the principles of preparing the three main accounting statements (i.e. balance sheet, income statement, and cash flow statement). 

Language(s) of Instruction
English
Host Institution Course Number
02831520
Host Institution Course Title
ACCOUNTING
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2024-2025

COURSE DETAIL

SUPPLY CHAIN FINANCE
Country
China
Host Institution
Fudan University
Program(s)
Fudan University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Economics Business Administration
UCEAP Course Number
177
UCEAP Course Suffix
UCEAP Official Title
SUPPLY CHAIN FINANCE
UCEAP Transcript Title
SUPPLY CHAIN FINA
UCEAP Quarter Units
3.00
UCEAP Semester Units
2.00
Course Description

This course will enable finance students to understand the fundamental principles and operational mechanisms of modern supply chain finance, laying a theoretical and practical foundation for their future engagement in relevant financial practices, and cultivating reserve talents in supply chain finance for financial institutions. The main content of the course includes the evolution of supply chain finance, differences in theory and practice between domestic and international contexts, the framework and principles of supply chain finance, related product portfolios and risk management, logistics finance, online supply chain finance, supply chain finance ABS, and conducting theoretical and practical innovation research based on the knowledge acquired.

Language(s) of Instruction
Chinese
Host Institution Course Number
ECON130177
Host Institution Course Title
SUPPLY CHAIN FINANCE
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2024-2025
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