Business Administration

This course examines the processes and skills necessary for starting and operating a new business. Students are introduced to various stages of entrepreneurship such as capturing business ideas, evaluating business ideas, establishing appropriate business models, and getting funded by venture capital firms. 

Students work primarily conducted in teams, with teams formed based on the diversity of students. For instance, students from different fields will form a team to create a creative business plan. 

The course also explores how entrepreneurs search for business ideas, evaluate them, and create and sustain long-term growth. Additionally, it covers how to implement competitive strategies aligned with this vision. To this end, the course encompasses all functional areas of business administration such as marketing, accounting, finance, and management. Case studies, guest lectures from external experts, and business plan assignments are incorporated to deepen the understanding of how a company modifies and develops its strategic position. 

Finally, this course is designed to help students learn better communication techniques. 

This course focuses on the strategic and managerial implications of adopting and deploying information communication technology (ICT) and digital technologies (DT) in business organizations. It provides an understanding of how various digital technologies can create strategic impacts for businesses.

This course examines entrepreneurial and private equity finance.  It covers financial issues encountered by entrepreneurs and those active on the investing side of entrepreneurship, such as working for banks, venture capital firms, or corporate venture organizations, or anyone interacting with entrepreneurs and private equity investors.

This course examines financial literacy skills. It covers concepts that allow companies to manage and control profitability and cash and, most importantly, make good business decisions. It also explores the intricate link between financial information and capital markets, gaining insights into how these connections shape a company's valuation. 

This course provides an intensive study of financial accounting theory, concepts, principles, and practices, with a focus on advanced topics in International Financial Reporting Standards (IFRS). The primary objective of this course is to develop students’ understanding of the conceptual framework of accounting standards and the measurement and reporting requirements necessary for the preparation of financial statements. Specifically, we take an in-depth look at the accounting information system, the key components of financial statements, and the asset side of the balance sheet.  

Students gain an understanding of the theoretical concepts, principles, and assumptions underlying external financial reporting, examine how to properly apply IFRS to the preparation of financial statement, and analyze economic events disclosed in financial statements.  

Prerequisite: Principles of Accounting (251.205) 

This course examines venture capital and private equity investments. In particular, it focuses on issues surrounding the funding of entrepreneurial firms that are financed by venture capital or private equity funds. The course departs from conventional investment approaches that examine risk and return of publicly listed securities and analyzes issues associated with financing growing, innovation intensive private businesses.

This course develops students’ knowledge and understanding of international business. It provides a deep contextualization of contemporary issues and debates within international business. The course explores how the world economy is changing and how international businesses are deeply embedded in a complex web of multi-scaler, multi-form and a multi-causal series of relationships. Drawing on theoretical constructs from a variety of perspectives and disciplines, the course aids the students’ understanding of why and how businesses internationalize, and what happens as a consequence of these complex processes. The course also explains globalization, trade theory and the role businesses can play in alleviating poverty. 

This course introduces students to the principles of management accounting - the internal use of accounting information to manage organizations. It deals with the following topics: using cost accounting information as decision-making; the function of a budget as performance evaluation, and fundamental financial analysis. This course aims to equip students with the knowledge and ability to understand, analyze, and evaluate financial and non-financial accounting information.

Prerequisites: Fundamental accounting and fundamental management. 

 

This course examines the role of branding strategy in marketing and provides insight into how different branding approaches can be executed to achieve strategic outcomes. Topics include brand management, customer-based brand equity and positioning, brand resonance and the brand value chain, and the selection of brand elements. The course also covers designing marketing programs and integrated communications to build brand equity, branding in the digital era, and developing systems for measuring and managing brand equity. Additional areas include assessing customer mind-set and market performance, implementing brand architecture strategies, launching new products and brand extensions, and managing brands over time and across global markets and segments.

As the digital platform presents a new way for international expansion, developing an international digital marketing strategy has become a critical challenge for businesses. This course explores the realities and implications of electronic commerce from a marketer’s perspective and introduces a wide range of cross-border e-commerce issues, such as global cross-border trends, cross-border e-commerce practices, and e-commerce ecosystems, the challenges of traditional industry’s digital transformation, online consumer behavior and consumption patterns, omnichannel marketing and major e-commerce platforms in regional markets. In addition, the course introduces the concepts of e-commerce, cross-border e-commerce, and digital marketing practices through the case discussion on the practices of firms and product types to develop students' digital marketing planning and execution capabilities in the cross-border e-commerce marketplaces.