Business Administration

This course examines brand management and looks at the following questions: Why are some brands more preferred by the customers? Do brands make organizations more competitive, gaining higher market share? Are favorable brands more profitable and sustainable than their counterparts? What are the meanings of brand to organizations and customers? How to develop and manage brands that benefit organizations while creating value for customers? What makes a brand successful and last longer? Why so many brands fail, even when they have managed to draw attentions in the market? What makes a good branding strategy?
 

This course is designed for students pursuing careers in fixed-income securities trading and modeling, as well as those interested in academic or regulatory research in fixed-income markets and credit risk management. It provides a comprehensive overview of China’s fixed-income markets and policy interest rate system. Students will learn key modeling techniques to price and analyze various fixed-income instruments, including default-free bonds, corporate bonds, and interest-rate derivatives. While the topics are inherently quantitative, the course emphasizes practical applications over purely technical aspects. The goal is to equip students with fundamental knowledge, trading strategies, and hands-on programming skills.

This course aims to help students come to grips with the essential characteristics of entrepreneurial logic and the corresponding thinking skills by virtue of theoretical propositions, analytical frameworks, cognitive models, and empirical research findings contributed by domestic and foreign entrepreneurship-related research in recent years as well as the success and failures of entrepreneurial practices of real time. 

This course explains the emergence, development, and design of social insurance systems from the industrial revolution to the modern society. The course discusses the insurance protection needs of the society as a whole, discussing many benefit programs designed to reduce economic uncertainty, including social security, health insurance, workers' compensation, unemployment compensation, and disability insurance. We discuss principles, features, and policy issues related to social insurance and public assistance programs.

This course examines the origin of the concept of sustainable development in public policy discourses with particular focus on the implications this concept has for the operation of business organizations. The course examines the difficulties of applying notions of sustainable development to single organizations as well as the challenges which conventional economic systems present to sustainable development. The course examines the theory and practice of managing for sustainable development, drawing on examples which are found in business. In addition, selected topics in managing for sustainable development are examined.

This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The course focuses on the strategic management of the company in a dynamic global context. Strategic Management combines the knowledge and skills of the highest levels of management and corporate management in the long term and is considered the key to success. The study of the external environment and internal resources and capabilities of the company, in order to guide strategic decisions, is addressed. The course is based on readings and case studies of companies around the world, with special attention to regional and national contexts.

This course offers a study of accounting for tourism companies. Topics include: balance sheet theory; income statements; preparation and recording of accounting information; operations and recording of commercial stocks; accounting accruals; tangible fixed assets; accounts receivable and payable; regularization and closing of accounts.

This course aims to provide students with a comprehensive and accurate understanding of the fundamental theories of tourism investment through lectures, and to establish a systematic knowledge base. 

This course is designed for the undergraduate students of the dual degree of innovation and entrepreneurship management. Through the "entrepreneurial assistant" plan as well as writing cases about innovation and entrepreneurship and other forms of activities, let the students directly involved in the practices of innovation and entrepreneurship so to improve their abilities and understanding in the areas.

This course provides business and accountancy students with a rigorous appreciation of the issues and methodologies necessary for ensuring the competitiveness of the operations function in a firm. The course takes an analytics based 'process management' viewpoint while addressing a range of strategic and tactical issues. The course examines the key tradeoffs required for designing, managing and improving operations and processes in both manufacturing and service industries. Students gain an analytical background for further courses in Business Analytics Specialization and managing operations or its interface with other business functions such as marketing, finance, accounting, human resources and information technology.