Business Administration

The course examines how consumer insights inform marketing strategies and business decisions. Students explore consumer decision-making, branding, persuasion, loyalty, and digital marketing strategies used to influence consumer behavior and strengthen brand performance. 

The course examines social innovation and entrepreneurship as approaches to addressing social, economic, and environmental challenges. Students explore social enterprise models, sustainable business practices, impact investing, technology, behavioral approaches, and strategies for scaling and measuring social impact. The course emphasizes the development and evaluation of innovative, socially responsible business initiatives.  

This course examines the marketing environment, customer types, buyer behavior, market segmentation and product, pricing, distribution and promotion issues in the context of domestic and international product and service markets. Taking a firm centric perspective, it considers how marketing management creates value for an organization through the integration of market and customer information.

This course examines financial literacy, with an emphasis on practical financial analysis skills and proficient use of Microsoft Excel for financial modelling. It covers key financial concepts essential for business professionals, such as the time value of money, personal financial management, financing choices for investments, investment performance, and portfolio analysis. Students gain exposure to emerging trends in the field, such as fintech and sustainable investing, ensuring that they stay up-to-date with the latest developments in finance.

This course examines the integration of social impact into business operations, focusing on positive social and environmental change. It explores the link between a company's mission, its activities, and their societal and environmental effects from various disciplinary angles, including accounting, economics, and marketing, as well as Indigenous and global viewpoints. It covers the challenges and opportunities of leveraging market forces for economic and social value creation.

As industries worldwide transition toward sustainable practices, this course provides an introduction to the intersection of sustainability and Industry 4.0. It focuses on the design and development of innovative products and services with the tools to link emerging technologies with ecological responsibility. By combining theoretical foundations with hands-on project work, the course equips students to understand how emerging technologies — including digital modeling, artificial intelligence, Internet of Things (IoT), renewable energy, and advanced materials — can be leveraged to address pressing environmental and societal challenges. The course centers on Sustainable Prototype Challenge, in which students working in teams design a forward-looking product or service concepts. Through intensive assignments and workshops, participants apply principles of sustainable development, user-centered design, and technology-driven workflows to create a coherent final project. Deliverables include both a project prospectus and demonstrative materials (e.g., diagrams, mock-ups, or digital prototypes) that communicate the innovation’s environmental, functional, and social contributions, as well as feasibility. Students reinforce their learning through lectures, group critiques, and interdisciplinary collaboration. The course actively integrates perspectives from engineering, business, and design, preparing students to work across disciplines. In addition to gaining technical and creative skills, participants strengthen critical thinking, problem-solving, and communication abilities that are transferable to professional contexts.

This course examines how marketing campaigns are designed, conceptualized and executed digitally. Particular attention is given to techniques unique to digital technologies and the networked nature of social media platforms. Their applications to marketing strategy specifically to do with brand building, target audiences, public relations and communications are covered with an aim to equip students to understand the digital consumer journey.

This course explores the dynamic intersections of influencer marketing and artificial intelligence (AI), equipping students with the insights and skills to navigate these critical aspects of modern marketing. Through this course, students gain an in-depth understanding of influencer culture within both traditional and digital marketing landscapes. Key topics include the role of influencers in digital marketing, strategies for brand-influencer partnerships, online community building, and content creation that resonates across platforms. Students will analyze various types of creative and strategic content, developing the skills to create impactful marketing campaigns.

The course covers the connection between international corporate taxation and sustainability within the frameworks of law, economics, and politics. The course topics include a range of relevant perspectives in an engaging narrative, including political challenges related to tax and sustainability (e.g. initiatives from governments and international organizations) as well as corporate challenges (e.g. how to align corporate strategies with sustainable strategies, and how to communicate tax behavior to interested parties). This is a digital, distance course consisting of a large number of video lectures, quizzes, and the writing of an individual paper.

This course teaches how to manage companies responsibly, taking into consideration the national and international civil, mercantile, tax, intellectual property, labor, and human rights statutory framework.