Business Administration

The course examines the opportunities and challenges of managing businesses in a global marketplace. Topics include international business environments, cross-cultural management, global strategy, market entry, strategic alliances, international trade, global marketing, operations, and human resource management. Students apply analytical frameworks to evaluate international markets, competitive strategies, and organizational challenges.

The course examines the European Union and Pan-European market from a business perspective, focusing on integration, regulations, cultural differences, economic systems, and their impact on marketing and business strategy across Europe.

The course examines how businesses integrate sustainability, ESG, and corporate social responsibility into business strategy and operations. Topics include sustainable business models, impact washing, sustainability reporting, ESG standards, KPIs, and corporate sustainability certifications.

The course examines financial risk management in global markets, with emphasis on risk assessment, hedging strategies, derivatives, foreign exchange, interest rates, credit risk, and financial crises. Students explore the application of financial risk management tools and strategies in multinational business environments.

This course offers a study of the essential concepts of accounting. Topics include: specific terminology, chart of accounts, the process of preparing the complete accounting cycle, the presentation of information in financial statements, assets, equity and liabilities, and profit and loss statements.

This introductory course in Corporate Finance provides a systematic foundation for understanding howfirms make financial decisions in modern capital markets. The course examines how corporations evaluate investment opportunities, raise capital, and manage risk to maximize firm value. Students will study core concepts such as the time value of money, interest rates, bond and stock valuation, investment decision rules, and the fundamentals of capital budgeting. The course also reviews essential accounting principles to ensure students can interpret financial statements and link accounting information to financial decisions.

This course introduces the fundamentals of marketing with a customer-centric approach, examining both the traditional 4P's—Product, Price, Place, Promotion—and the consumer-focused 4C's—Consumer wants and needs, Cost, Convenience, Communication. It explores skills in competitor analysis, digital and non-digital communication, and strategies to create customer value.

This course examines organizational structures, behaviors, and dynamics using various theoretical frameworks and models that explain how organizations function, evolve, and interact with their environments. 

The course examines how cultural differences influence communication and business practices in an increasingly globalized environment. Students explore cultural values, intercultural competence, communication, negotiation, marketing, leadership, human resources, diversity, and multicultural teams, applying cross-cultural theories and frameworks to international business contexts. 

The entire fabric of commerce is woven from a complex legal regime which regulates all commercial activity. The dominant vehicle for this commercial activity is the limited liability company. A thorough understanding of key aspects of the legal and regulatory frameworks for business and the operation and governance of corporations is essential for business professionals and those who engage in business activity in Australia. The overall aim of this course is to introduce students to the range of issues likely to be encountered in the contemporary commercial context and the legal implications of such conduct.