Business Administration

This course is inquiry-based, interactive, and hands-on, focusing on how to design effective, human centered generative artificial intelligence (GenAI) applications in business contexts. It is suitable for undergraduate students with no technical background. The course builds AI literacy through simulation games developed by the instructor. The core of the course guides students through real-world applications of GenAI across text, code, image, audio, and video. Students gain practical experience using GenAI tools and applying them to solve business problems. The course includes critical discussions on the implications of GenAI, covering issues such as privacy, algorithmic bias, labor impact, job displacement, and ethical design. It helps students consider not only what GenAI can do, but what it should do. From a career perspective, the course equips students to act as effective consultants for AI applications, organizational change, leadership, digital transformation, and sustainability. 

This course provides opportunities to develop proposals for new products and services, using emerging technologies. The class formulates predictive scenarios for strategic decision making, based on the application of the appropriate statistical models. Students apply representation techniques to generate digital graphic reports that will facilitate decision making, using computer tools and visual techniques. The course also distinguishes financing sources, considering their cost, risk and impact on organizations’ financial structure while identifying market needs by obtaining and analyzing primary and secondary multiplatform information. 

The central theme of the course is distribution channel systems for traditional and modern trade, their roles, management constraints, and integration into the marketing strategy. The content includes analysis of dynamic market factors, design and distribution of channels for effective and efficient management distribution networks, and strategic deployment of multi‐channel marketing and omnichannel decisions to gain competitive advantages. The course also covers the roles, behavior of channel members, dimensions of channel power, management of channel conflict, channel incentive programs, coordination of channel relationships, and trade marketing, developing, controlling, and evaluating a distribution channel in consumer and business markets.

This course provides a systematic introduction to the key concepts and theoretical frameworks of tourism psychology. It focuses on the psychological and behavioral characteristics of tourists, tourism practitioners, and destination residents. By integrating theory with case-based practice, students will gain a deeper understanding of psychological mechanisms in tourism and learn how to apply them in areas such as product development, service enhancement, and organizational management.

The course examines analytical and decision making skills in approaching practical and important social and business issues. In the course, students derive solutions or conclusions that require critical thinking, creativity, quantitative analysis, and common sense. Other course topics include: decision traps, quantitative decision models, statistical reasoning, computer tools, data-analysis techniques, and, more importantly, how these decision analysis concepts and tools can be applied in a broad set of social and business problems.

This course is a required course for Business Administration students.  Students grasp the big picture of how various academic knowledge learned in the field of business administration can be integrated and applied in practical settings. The course covers four authentic problem situations, both cooperative and conflicting types, that encompass major issues in the field of business administration at an introductory level, allowing students to explore various disciplines of business studies. This course is conducted using a competency-based, learner-centered teaching method that focuses on fostering team-based collaborative problem-solving skills. To address the presented problems, students engage in a series of learning activities, including self-directed learning and preparation, team discussions in a collaborative situation, team discussions and negotiations in a conflicting situation, and team presentations. 

The course introduces students to the foundations of finance and associated innovations since the global financial crisis. To do this, students demonstrate (1) the growth and development of new financial actors, and new financial products/assets (2) the impact of finance on organizations and organizational actors, and (3) the relationship finance has with social responsibility. The course gets students to discuss the implications of these innovations and to examine the degree of fit between theories of economic innovation and actual case studies of corporations in an international context.

Leadership in Action (LIA) helps students understand what it means to be a leader in the 21st century. The course explores complex current problems and ask: How does change happen? Who makes it happen? What does that tell us about leadership and how we do it? This course equips students with the tools to critically evaluate models and approaches to leadership and to apply these to a range of complex 21st century problems such as poverty, inequality, and climate change. The course also helps students to develop a toolkit of transferable skills that boosts their employability. Students hear from leaders who are influencing change in the world, including some of the university's leading academics and leaders from the public, private, and voluntary sectors.

This course introduces students to a systematic treatment of marketing on an international and global scale, describing concepts relevant to international marketers. The course is developed along two basic dimensions—the cultural environment of international/global marketing and the management of international/global marketing operations. The emphasis is on the strategic implications of marketing in different cultures.　
 

Corporate tax law is an important tax that significantly impacts corporate economic activity. Understanding corporate tax law, which has a significant impact on corporate behavior and society, is beneficial for businesses, governments, employees, and members of the national community. Furthermore, since consumption tax is generally borne by businesses, it also serves as a corporate tax. Because consumption tax administration is also important for corporate activities, this course teaches the basics of corporate tax and consumption tax.