Business Administration

The advent of globalization and the Internet has ushered in numerous economic benefits. However, it has also interconnected global economies and supply chains, thereby increasing the vulnerability of companies to a wide range of rapid and often unpredictable events. These include changes in national policies, international political incidents, natural disasters, and local incidents, all of which necessitate swift and effective managerial responses, strategic risk management, and crisis communication skills. Crisis management equips leaders with the necessary skills to navigate these challenges. This includes: a) Pre-crisis skills for performing vulnerability assessments to identify potential risks and understanding the factors that make up these risks but also avoidance strategies, such policy and ESG adherence; b) Crisis response skills that encompass effective and decisive communication abilities, comprehension of risk reduction strategies, and the ability to engage all stakeholders ethically and effectively; c) Post-crisis skills that aid companies in not only recovering their reputation but also learning from the experience to develop lasting responses and adaptations that help prevent recurrence. This course places a strong emphasis on practical, real-life applications.

This course analyzes the impact of economic, political, social, technological, legal and environmental variables of identifying opportunities in international markets within a real enterprise. The class will formulate strategies and tactics for an organization, presented in a case or a simulator, improving its competitive position. 

This course presents an analysis of the management, economics, and information systems theories and practices in online business. This is a management information systems course and not a technical course. It focuses on the study of the impact of digital technologies on business strategies and market configurations. Internet-based systems offer new means to operate businesses and to compete in the global marketplace and it is important for future executives and entrepreneurs to understand the economic and managerial implications of these transformations. Students gain a good understanding of why and how successful companies are taking advantage of e-business, as well as an understanding of the main challenges and risks associated with different e-business models and strategies in a fast changing technological and business environment.