Business Administration

This course equips early-stage entrepreneurs wishing to start their own venture or work in a start-up with the theoretical frameworks, practical tools, and entrepreneurial mindsets required to identify, design, and launch new ventures—ranging from profit-driven startups to mission-driven social enterprises. Students apply concepts to develop a business pitch based on one of the ideas they generated in class, bridging theory and practice.

This course introduces the creative and mysterious world of the venture capital (VC) and private equity(PE) investments. This course brings in the latest and most used VC/PE investment methodologies and practical tools from Silicon Valley, the heart of the global VC/PE industry. It starts with investigating the overall ecosystem and relationship between start-ups, VC’s, and Fund of Funds. Then it picks up the practical tools on the legal framework, organizational structures, funding channels and types, pre and post-money valuation methodologies, and pipeline generation. The course takes a deep dive into the exiting strategies including M&A, roadshow preparation, IPO, (Leveraged) Buyout, secondary market sales, and final LP/GP distributions. Throughout the course, students track the current start ups and VC/PE funding rounds as they happen and cross-reference these real life deals with the tools and methodologies delivered in this course.

How to make money in China? How to avoid to losing money within China? While the first issue suits business schools, the latter is a typical law school issue. However, this course stands up in between, in the belief that without the helmet and shield from the legal premise, a business pioneer would risk all the efforts of his innovations, products and business models in the long-term race, not to mention safeguarding his harvest from such business. A proper parachute is instantly and constantly necessary before the entrepreneurship soars high into blue sky. This course applies PEST and SWOT analyses, as well as case-study methods, in the POV of a start-up, to walk the students through the whole business-life, including but not limited to soft-landing phase, the formation of business, the transaction rules, the legal compliance of routine operations, and the dispute resolutions.

Students study how marketing strategies, tactics, and analytics tie together to create a digital marketing campaign, learning how a market position is selected and bolstered by the appropriate marketing tools to achieve success, critically considering the advantages and disadvantages of different digital marketing choices, and applying a range of tools to create realistic and viable marketing campaigns. 

This course examines concepts and theoretical frameworks that influence the management of cross-border operations in multinational enterprises. It explores a series of conceptual tools to understand the building blocks of competitive advantage of multinational enterprises and their global value chains. It examines contemporary business problems exploring issues such as how multinational enterprises innovate and upgrade their global value chains in different countries. 

This class introduces students to the core principles of marketing and explores how artificial intelligence is transforming modern marketing practices. Topics include consumer behavior, segmentation, branding, and marketing strategy, alongside AI applications such as predictive analytics, personalization, and digital advertising. Through interactive workshops, case studies, and an AI Skills Bootcamp, students will develop practical knowledge and critical understanding of how data-driven technologies are transforming marketing practice.

This course provides a comprehensive overview of financial management within the global context. It examines the unique roles and challenges of the MNC, the structure of the international financial system, and the dynamics of cross-border investment. Building upon foundational knowledge in economics, finance, and quantitative methods, students will develop the analytical skills necessary to critically assess and solve complex financial problems through practical MNC and investment case studies.

This course visualizes the future of business by analyzing various global megatrends, thus anticipating possible risks and identifying opportunities in the business world.

This course provides an opportunity for students to generate a strategic international market entry plan, considering the company’s characteristics and market conditions. Prior knowledge is required of international market and country risk assessment. 

The course covers international expansion strategies; the international business ecosystem, and systems thinking for business. 

The course is developed to advance the knowledge of and ability to apply theories, policies, frameworks, and concepts related to promoting green transition and dealing with the twin crises of climate change and biodiversity loss through a deeper understanding of sustainability reporting regulations, transition finance and business transformation. The course promotes green transition by better integration of sustainability consideration into financial decision making through enhanced sustainability reporting regulations. The course is structured into modules integrating the following themes: the twin crises of climate change and biodiversity loss. The objective, structure, and content of the EU Green Deal, transition finance, and the myriads of public policies and private initiatives related to green transition and business transformation; transition versus incremental change enabling and constraining factors for transition the role of industry, the financial system, and policy makers in promoting societal and business transition; the objective, structure, and content of upcoming and launched sustainability reporting regulations and auditing standards including the Corporate Sustainability Reporting Directive (CSRD) and its European Sustainability. Reporting Standards (ESRS), the Omnibus proposal, Corporate Sustainability Due Diligence Directive (CSDDD), Green Claim Directive; and the tension between regulative compliance and business transformation.