Business Administration

This highly interactive course explores the fundamentals and nuances of negotiation across a variety of business and intercultural contexts. Students will learn to negotiate effectively through a combination of theory, experiential learning, and real-world cases. The course combines classical models with modern perspectives on behavioral science, cross-cultural dynamics, and power asymmetries. Special emphasis will be placed on negotiation ethics, emotional intelligence, persuasion, and gender in negotiation.

Students will actively participate in role-plays, simulations, and negotiation challenges, with regular reflection and peer feedback. We will also examine high-profile negotiation cases from Spain, the US, and international business (e.g., labor disputes, sports contracts, peace processes). By the end of the course, students will have a toolbox of strategies and a greater self-awareness of their negotiation style.

This course examines the risks to which information systems are exposed and explores preventive measures and corrective actions to address them. Based on the principle that security is everyone’s responsibility, the course takes a managerial rather than a technical approach, as risks to information system security are not limited to the technological risks of IT platforms or networks. They encompass risks related to the company’s organizational structure, work methods, legal and regulatory constraints, personnel, partners, and so on. The course provides the necessary knowledge of methods and tools to actively contribute to various aspects of information system security. Real-world business cases supplement and concretely illustrate the concepts studied. Mastering the terminology specific to information system security is a key objective of the course.

The course is an intermediate finance course that builds upon students' existing knowledge to explore fundamental financial theories underpinning crucial corporate finance decisions. Students address pivotal financial questions such as: How should your business raise capital, and for what purpose? Should capital be sourced through debt or equity investors, and how much debt is optimal? What returns must you generate for your shareholders, and should dividends be distributed? Is it preferable to purchase assets or lease them? What are your business’s short-term cash flow requirements, and how will these needs be financed? These essential questions regularly confront business leaders worldwide. Throughout this ten-week course, students will discover that while some solutions emerge clearly from established financial theories, others rely heavily on strategic judgment due to inherent business uncertainties. 

This course equips students with a various set of analytical skills, computational tools, and research methodologies essential for producing high-quality research in Finance, Management, and Economics. It emphasizes the principles and practices required to conduct rigorous and impactful research, focusing on methods and real-world applications. Unlike traditional courses that provide a broad overview of knowledge, this course dives deeper into selected advanced topics, prioritizing research design and practical implementation. The curriculum introduces cutting-edge methodologies, including but not limited to: Macroeconomics, Continuous-time dynamic contracting problems, Computational methods in economics, Game theory applications in Finance, Causal machine learning, and Regression discontinuity and kink design. A key focus of the course is on the practical application of these methodologies and the development of skills necessary for writing academic research papers. Students receive guidance on crafting a high-quality term paper and are required to use LaTeX for their submissions. By the end of the course, students have the tools and knowledge to conduct empirical research independently and the ability to write and present a scientific paper to a professional standard.

This intermediate business course links the elements of strategic management with value creation by adapting an organizational structure to respond rapidly to changes in the relevant environment of any organization. The class will analyze organizational design components and the impact technology can have on them, using work optimization tools and orientation towards process quality and continuous improvement. 

No prior knowledge is required for this course.

This course provides students with a better understanding of basic consumer buying behavior preparing them to describe, explain, and predict how consumers will behave under various marketing conditions and actions. This course develops an understanding of the underlying mechanisms in order to remain abreast of today's rapid changes in consumers' motives and needs. This course starts from formal theories and concepts and discuss their usefulness in developing effective marketing strategies. Most sessions are organized around the consumer's purchase decision process, consisting of needs arising, information search and processing, brand evaluation and attitude development, purchase, consumption, and post purchase evaluation. Other sessions address specific consumer-specific or environmental variables that affect this decision process.

This course examines how marketing can drive social change and sustainability, extending beyond commercial objectives to tackle societal, ethical, and environmental challenges. Topics explored include sustainable marketing and consumer behavior, corporate social responsibility and ethics, and social marketing and behavior change strategies, in order to develop sustainability and social impact competencies, addressing the green skills gap, and evaluating the impact of social marketing interventions. The course focuses on these themes to understand their implications for consumer behavior, business practices, and society at large.

We are entering a new era where experience is the new economy for consumer attention. The commoditization of products across industries is making it more difficult for companies to compete for market share. The course aims to equip students with the knowledge, tools, and strategic insights to harness the transformative potential of immersive and experiential technologies. Through an in-depth exploration of cutting-edge innovations like spatial computing, 3D design, Agentic AI, and experiential marketing, this course empowers future leaders to create engaging, impactful customer experiences that drive value and innovation. By bridging the gap between emerging technologies and strategic business applications, it will prepare students to lead in the evolving landscape of the experience economy, inspiring creative solutions and fostering a deep understanding of how brands can leverage innovation to captivate and engage their audiences in meaningful ways. Written final exam (40%), 2 group projects (60%).
Prerequistes:  basic knowledge of Corporate Strategy.  Minimum hardware (laptop) requirements for a fully immersive experience in the course (see website).

In this course, student study the theory behind decisions of investors and corporations regarding building and managing asset and liability portfolios. Risk management of corporations is also covered.

This course develops intercultural competence through collaborative project work in pairs made up of local and international students. Through themed modules, it explores ethical and societal issues from an international perspective while strengthening linguistic and cultural skills. Each pair produces a video or narrated presentation and presents their project in a bilingual format (English for local students, French for international students), fostering communication, critical thinking, and collaboration in a multicultural academic context.