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The course focuses on introducing students to the knowledge and application of key marketing concepts and tools used by organizations. The course emphasizes the consumer and value creation fundamentals of developing marketing strategies and tactics.
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The course introduces basic elements of marine botany that allow students to recognize the diversity of algae. Combining lectures, laboratories and field trips, students are exposed to concepts and vocabulary specific to the complexity of this highly diverse group of organisms.
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This course translates previous knowledge of syntactic analysis of textual and oral pragmatic applications of discourse in the Spanish language. The class analyzes how grammatical structures used in common speech can receive a distinct communicative function outside of its syntactic or semantic aspect.
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This course offers a historical and panoramic overview of the relationship between music and social and political processes of Latin America from the colonial period until the 19th century, reflecting upon the importance of these musical expressions in considering the possibiitlies of a Latin American identity.
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This is a literature theory course that examines different theoretical approaches to understanding the novel. The class covers expressive theories, mimetic theories, objective theories, and pragmatic theories, introducing students to a wide range of perspectives in literary criticism. Throughout the course, these theories are explored through the close analysis of selected novels, allowing students to apply theoretical concepts to practical readings.
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The course aims to philosophically analyze series and films in order to develop critical thinking in light of their content and the issues they address within the scope of philosophical reflection. Students analyze fragments of representative films or series of pop culture and explain the philosophical aspects of the topics covered in them. Students acquire tools that allow them to analyze, question, and understand the meaning and relevance of the issues addressed in these cultural products.
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This course studies the historical processes, trends, and key figures in Latin American education during the 20th and 21st centuries.
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This course reflects upon the characteristics of linguistic, paralinguistic and non-verbal content of communication that works to exercise violence against others. Through the identification of patterns, linguistic messages, and other methods of communication, the class analyzes a type of nonphysical moral violence equally as important in its overall study. The course also covers forms of violence prevention.
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This course is designed for Spanish students who communicate with a certain level of autonomy in simple, especially in social contexts. The course aims for students to consolidate their oral and written communication skills at a social level and that, at the same time, they begin to develop comprehension skills and written production that allows them to function in academic and professional contexts.
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