China

Advertsing planning and creativity is a basic course for undergraduates majoring in advertising. The teacher will be combined with professional features of the class to design the course, including theoretical lectures, after-school exercises and layout arrangements for the group and guidance from the teacher. Courses using multimedia teaching, guide students study in the unique context of contemporary advertising creativity in China, such as the creative and copy in the advertising practice, advertising and creative industries, creative thinking and its expression, to lead the students to research thinking.

The goal of this course is to give students an introduction to econometrics with applications to empirical problems in economics and policy research. While some mathematical derivations will be presented, the emphasis will be on gaining an intuitive understanding of the principles of econometrics analysis.

The course covers a total of 10 sections, which are 

1) Introduction; 

2) Simple regression model; 

3) Multiple regression model – Estimation; 

4) Multiple regression model – Inference; 

5) Asymptotic properties; 

6) Heteroskedasticity; 

7)Further specification issues; 

8) Limited dependent variable models; 

9) Panel data analysis; 

10) IV and 2SLS estimation.

This course introduces brain and media, media equation, media and attention, media and memory, priming, emotion and neuroscience. 

This course introduces students to the basic knowledge and understanding of the 19th and 20th century sub-Saharan African history.  This course will offer:

1. A basic narrative of sub-Saharan African history from 19th century to the present;

2. Detailed knowledge of the histories of selected African countries after assignment;

3. An understanding of the framework in which sub-Saharan Africa has interacted with the rest of the world throughout the last century;

4. A way to approach contemporary issues in African politics, society and culture through a historical lens;

5. Experience in interpreting sources, engaging in historical debates, delivering analytical arguments both orally and in written form.

This is the first and the easier part of the 2-part soccer course.

Soccer 

(1) To enable students to acquire the basic techniques of kicking (passing) the ball, stopping the ball, and controlling (dribbling) the ball, including the commonly used movements; simple two-man passing tactics and to be able to apply them in practice matches.

(2) To improve coordination, flexibility, and develop the qualities of sprinting back and forth, so as to meet the physical fitness requirements for general seven-a-side football matches.

(3) To cultivate a football awareness, understand the commonly used tactical formations in the game, enhance the awareness of positioning, understand the main rules and refereeing methods, and improve the ability to appreciate the game.

(4) To train students to be able to serve as referees for general teaching or practice matches.

Soccer 

(1) To enable students to acquire the basic technical actions commonly used in kicking (passing) the ball, stopping the ball, and controlling (dribbling) the ball, and to be able to use them effectively in teaching and competitive games.

(2) To improve students' coordination and flexibility, and develop their agility and reaction abilities.

(3) To cultivate students' soccer awareness, understand the commonly used tactical formations in games, grasp the main rules and refereeing methods, and enhance their ability to appreciate the game.

This course systematically introduces the main contents and methodologies of behavioral economics, discusses its process of development, and its mutually reinforcing relationship with neoclassical economics. This course will tell how people systematically deviate from rational assumptions in real decision-making based on a large number of laboratory experiments, field experiments, and empirical evidence.

Probability is to describe the measure of the likelihood of random events. Probability theory is to make research through simple random events and gradually into complex random events. Probability theory is an efficient method and tool to study complex random phenomena. It is also the base to learn statistics.

Through the teaching of this course, students can understand and master the process of replication, transcription and translation of genetic information molecules in living organisms, understand and master the characteristics and mechanisms of gene expression regulation, and understand genetic engineering and its application.

This course introduces basic corporate finance principles and applies an analytical framework to examine important financial decisions faced by financial managers. We analyze how well-crafted decisions can generate lasting values impact. Course topics include: net present value and capital budgeting; valuing bonds; valuing stocks; financing investment; company valuation; mergers and acquisitions; Initial public offerings; options and dynamic hedging; and corporate governance. 

This course is the first half of the course Modern Chinese, which introduces the basics of phonetics, phonology, lexicology, and syntax of modern Chinese. The first half of the course includes three sections: introduction, phonetics and phonology. The introduction section highlights the relationship between the Chinese language and Chinese characters, the history of Putonghua (standard Mandarin Chinese), Chinese dialect classification, and the standardization of the modern Chinese language. The phonetics section covers basic knowledge of acoustic and general phonetics. The phonology section provides an introduction to the phonology of Putonghua, and the relationship between Hanyu Pinyin Fang’an (the Scheme for the Chinese Phonetic Alphabet) and the Mandarin phonological system.