English

This course examines insights into developing profitable branding strategies that can be implemented by managers. The purpose of this course is to get students to think (and act) like an effective brand manager.

The early modern period saw considerable changes in the shape of warfare and in the nature of armed forces and the state, a process some historians have described as a military revolution. Yet the increasing pressures of war brought about considerable social, economic, and political breakdown, as rulers overburdened both their armed forces and their domestic subjects. This course examines how western European states organized and conducted war between the late 16th and the early 18th century, and consider what effects this had on political stability. The focus is not only on some of the great powers but also upon some minor states who punched above their weight on the international stage.

This course looks at the industrial, technological, and cultural changes in serial television and explore the themes, narratives, and aesthetics of contemporary long-form television. Students are introduced to key conceptual approaches to serial television as an artform and a production practice, examining seriality and long-form storytelling; notions of complexity; discourses of quality, taste, and cultural value; questions of authorship; innovations in visual style and sound design; the rise of streaming services such as Netflix; new viewing practices and habits (such as "binge-viewing"); and issues of gender equality and ethnic diversity on- and off-screen.

The aim of this course is to let students understand all the basic concepts in biochemistry, and at same time, develop their ability of reading scientific literature directly in English and critical thinking.

The course provides an introduction to a particular aspect of sonic practices with the moving image. It focuses on a particular film sound context or approach defined chronologically, generically, or by composer (where appropriate). The exact content of the course varies from year to year, but might include one or more of the following: the sounds of early cinema; narrative film music and Hollywood; contemporary theory and analysis of music and the moving image; • auteur film music; the Hollywood musical; the sounds of television; music and animation; the sounds of video games; recontextualized music; opera and screen; European film music; and Hindi film.

This course is an introduction for undergraduate students who are interested in empirical methods applied to natural language processing. We will emphasize on empirical methods, which mainly refers to data-driven models with ingredient from pattern recognition and machine learning. We will also survey interesting NLP applications, e.g., word segmentation, tagging, parsing, etc., and introduce recent advances in statistical machine translation and information extraction. In this course, students will learn what data-driven methods are, how to utilize those models to build their own systems to analyze massive text data and actually solve a real NLP problem in practice. T

This course is for students who are new to the subject of pharmacology. The course provides an overview of pharmacology and some of the most important mechanisms of drug action; illustrates these actions for you with specific examples of important drugs; provides a foundation in some of the basic theory for pharmacology; illustrates some of the principles of pharmacology whilst providing basic laboratory skills and experience; and introduces principles of laboratory safety. 

This course examines the following questions: What is intelligence, and can machines really possess it? Could it be that—as many have argued—we ourselves are no more than intelligent machines (designed by evolution rather than engineers)? How do technologies such as artificial neural networks and machine learning change our understanding of the mind? Others are ethical, social, and political. What are the risks associated with these technologies, and how can we minimise them? What are their benefits, and how can we ensure that they are equitably shared? Conversely, assuming that true A.I. is possible, what are our own moral obligations towards our non-human but intelligent creations?

In this course, students explore the musical rudiments that underpin their practical activities of singing, playing, and listening; how to listen to music tentatively; and how to hear and aurally analyze the musical parameters of meter, rhythm, pitch, timber, dynamics, expression, and structure.