English

This introductory graphic design course provides students with a foundational understanding of key principles and essential tools in visual design. Combining practical exercises with some theoretical insights, students explore the basics of composition, typography, color theory, and design principles while gaining an understanding of graphic design's role in contemporary communication. Set in Paris, one of the world’s design and cultural capitals, this course offers an immersive experience in the city’s rich visual history and vibrant contemporary design scene. Paris itself serves as a dynamic classroom, with inspiration drawn from its iconic architecture, art, fashion, museums, and daily life. Students have the unique opportunity to engage with the city's visual environment and incorporate it into their creative projects. The course introduces industry-standard software, including Adobe Photoshop, Illustrator, and InDesign, with a focus on applying these tools to personal creative work. Beyond technical skills, students are encouraged to think conceptually about their designs, fostering critical and creative approaches to their projects.

How do we create meaning from the air we breathe and from marks on a page? How has language been exploited now and throughout history for effect, self-expression, and story-telling? In this course, students study the most intricate, powerful, and beautiful parts of our most valuable human asset - language. In three strands this course explores in detail how newspapers, adverts, and politicians all try to persuade us; how linguistic meaning and structure are key to making ourselves understood; and how the 1500-year history of English tells us about who we are and where we came from.

The idea of "Britain" has been shifting and contentious throughout the history of the British Isles. A "United Kingdom" only since 1707, Great Britain moved from a minor island nation to an imperial power over the course of the Early Modern Period and contemporary political issues such as Brexit show that its position on the global stage is no more secure or straightforward today. This course looks at art in Britain from the Middle Ages to the present day, exploring how art and artists have responded to and, to some degree, have shaped these social and political developments. Throughout the lectures and seminars, students are invited to question what we can understand to be "British art" and how conceptions of it may have changed.

This course introduces students to important concepts, movements, and thinkers within the "late modern" period of philosophy between Kant and the early 20th century. This period encompasses many thinkers and movements of enduring relevance today. They are still relevant because they set the terms of questions that philosophers are still asking, or because important currents of contemporary philosophy are defined in terms of their opposition to these late modern movements. This course introduces students to a range of thinkers and texts from this period. Students critically engage with some of the philosophical concerns and projects that motivated late modern thinkers, and consider their relevance to philosophy today. The thinkers and texts covered vary from year to year, but the period covered by the course usually includes: Kant and post-Kantian thought; Hegel and Marx and the roots of existentialist and phenomenological philosophy (in e.g. Nietzsche, Kierkegaard, Heidegger, Sartre, and de Beauvoir).

This course provides students with a model of marketing appropriate for organizations operating in creative industries. The core concept of the model is the value for the customer. In creative industries this value is generated by transforming the creativity contained in creative products into intense and satisfactory customer experience. The course gives evidence to the cultural and organizational role of marketing within organizations operating in creative industries. This role consists in keeping organizations aligned to their markets, by means of the development of a broad and deep market knowledge and the building of long-lasting relations with customers through the continuous renovation of value propositions.

In this course, students learn how to use a prominent data analytics programming language. They gain practical experience in different analytical techniques, such as network analysis and time series decomposition. The course also emphasizes the creation and usage of programmable visualizations for the communication of business insights by means of lab studies and presentations.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The course offers students a multidimensional perspective on the dynamic links between human societies and the environment, using insights from environmental, resource and ecological economics. After presenting the historical background of the discipline, the course provides a broad overview of how economic theory conceptualizes the problems of optimal pollution control and the efficient use of exhaustible and renewable natural resources. Several key sub-fields of environmental economics are analyzed and discussed, including the valuation of environmental goods, the measurement of sustainability, the links between economic growth and environmental degradation, the role of technological innovation as well as the behavioral aspects of environmental protection. Climate economic modelling is the main applied focus of the course. At the end of the course, students have a comprehensive understanding of the most relevant research areas in environmental and resource economics.

Specific topics covered:

• Weak and strong sustainability; environmental and ecological economics
• Economic growth and the environment
• Measures of sustainability
• Static and dynamic efficiency
• Cost-benefit analysis
• Depletable resource economics
• Renewable resource economics
• Climate change economics
• Environmental policy
• International environmental agreements

This course examines Hong Kong’s culture and its people from an anthropological perspective. Through close readings of ethnographies, viewing of videos, and fieldtrips, the class explores the interaction of different cultural flows in various social systems, and learns about the linkage between the past and the present, the local and the global, and the Chinese and the rest. 

This course examines concepts and methods of Building Information Modelling (BIM), its standards, and its application in design analysis. It covers BIM-based analysis of low carbon building design to achieve optimal design solutions and BIM to evaluate building performance.

This course begins by examining the scope of international marketing and identifying the nature of this specialized environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.