English

The course examines how consumer insights inform marketing strategies and business decisions. Students explore consumer decision-making, branding, persuasion, loyalty, and digital marketing strategies used to influence consumer behavior and strengthen brand performance. 

This course examines different theories of mass media systems, their philosophical foundations and basic principles. It looks at varying relationships of mass media to politics and society and their important role in social and political change. The media systems of different countries and regions, as well as global media issues are addressed.

This course explores India's diversity and its bilateral partnership with Japan across three core dimensions:

• Culture & Society: History, art, religion, and language
• Economy & Sustainability: Development, environment, and growth strategies
• Technology & Progress: Science, technology, and innovation studies
   

This course delves into marketing principles tailored to sport's commercial growth, funding, and promotion. It covers craft marketing strategies, advertising campaigns, and sponsorship deals, enhancing promotional efforts across different tiers of sport organizations. 

This course is an introduction to analyzing the economy as a whole. Topics include the determination of national income, unemployment, inflation, interest rates and the exchange rate, as well as monetary and fiscal policy.

By the end of the course, students develop advanced expertise in formulating and implementing statistical approaches to practical problems in a wide variety of subject areas. Students learn to integrate material covered in various lecture courses with skills developed through practical work in order to solve real-world problems. Students learn to: formulate questions of interest and identify relevant informal and formal statistical methodology for a wide variety of practical contexts; implement the various stages of advanced statistical analysis appropriately in R; interpret the output of R procedures; critically collate results and conclusions; present the main results and conclusions in the form of concise summaries; present results of analyses in the form of written reports; critically assess published applications of statistical analysis; and work independently on practical data analysis problems. The course uses a number of case studies covering different areas such as missing values, modelling, regression and related methods, data visualization, and analysis of ordinal and categorical data.

The courses will focus on some basic notions that are widely used in contemporary normative ethics, notions like impartiality, benevolence, respect and equality. Ethical theories differ both in regard to which of these notions they employ and in regard to how they interpret the notion in question. The ethical theories we shall examine will include Kantianism, Consequentialism and Contractualism.

This is a creative practice course focused on photography and broader lens-based practices. It aims to combine fine art, media and communication design and creative industries best practices, offering hands on experience and insight into a number of creative models.

This course aims to connect advertising creative design with global business practices, helping students build a knowledge system that integrates an international perspective, business thinking, and professional depth. Through systematic theoretical teaching and in-depth analysis of practical cases, the course deciphers the core logic of global brand building and advertising communication, laying a solid foundation for students to engage in the international communication industry or support the internationalization of local brands in the future.

This course examines the transformation of the Classical Mediterranean into the radically different world of Late Antiquity. It explores topics such as the growth of imperial bureaucracy, the development of court ceremonial, the displacement of polytheism by Christianity, the emergence of new styles of art and literature, and the growing prominence of barbarians.