English

This course covers the theory of marketing using the Internet and cultivates practical application skills. Students examine theories on Internet marketing and e-commerce, exploring the unique aspects and challenges inherent in marketing driven by the Internet. Students develop the ability to think critically and strategically about opportunities and issues that emerge in marketing driven by the Internet and to formulate valuable solutions.  

Students should be aware of the unstructured style of this course. No textbook is required, and only a handful of lecture slides are distributed. The class consists of a mixture of short lectures, student discussions of assigned materials, case discussions, team presentations, and active learning exercises. There are also class visits by service practitioners/experts in which they share insights.  

Pre-requisites: Marketing management (BUSS205) or equivalent courses; Statistical analysis: correlation, regression analysis. 

This course studies how political institutions shape economic outcomes and how key social and economic factors, such as education, the media, and lobbying, shape political outcomes. It also covers contemporary issues in political economics, such as the causes/consequences of the rise in populism and political polarization, the political economics of climate change, and conflict and violence. The course has a strong empirical focus and covers latest empirical evidence in political economics. Hence, beyond political economics, the course deepens knowledge of cutting-edge empirical methods for causal inference ("applied microeconomics") and deepens experience in applying those methods to (large) datasets in practice. Part 1 explores economic theories seeking to understand political behavior and its implications for economic policies and institutions, as well as how modern empirical methods are used in political economics analysis. Part 2 uses these methods to study three key areas of empirical political economics: 1) how political institutions--such as democratic- and non-democratic forms of government--shape economic outcomes; 2) how key social and economic factors, such as education, the media, and lobbying, shape political outcomes; 3) contemporary issues in political economics (including, among other topics, the causes and consequences of the rise in populism and political polarization; the political economics of climate change; conflict and violence). 
(Bocconi also offers courses 30335-Political Economics, as part of the degree program in Intl Politics & Govt.)

The course consists of three parts: financial accounting (for external reporting), management accounting (for internal decision making), and finance (to provide funding).
 

This course introduces into the linguistic sub-discipline pragmatics. Students examine how meaning emerges in context, and how this contextual meaning can be distinguished from the literal meaning of a linguistic expression. The range of topics includes assertion, presupposition, implicature, and speech acts.

This course is part of the laurea magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor.

At the end of the course, students have acquired the theoretical and practical conceptual framework of the field of literature and philosophy studies, gaining a deep understanding of how philosophy and literature are two ways of reflection and expression of issues in common that can illuminate each other. At the end of the course, students are expected to possess: (1) knowledge of key theories and texts for the study of the interdisciplinary field of literature and philosophy, including philosophical and aesthetic texts on the study of literature, rhetorical and literary approaches to philosophical texts and philosophical theories of literary criticism, as well as familiarity with exemplary historical connections with a particular focus on the German context; (2) the ability to analyze convergences and differences in the argumentative, representative, and performative modes of the two disciplinary approaches with a particular focus on the different uses and registers of language in one and the other disciplinary context, as well as the development of critical awareness in relation to both textual traditions and their ways of addressing issues of ethical, social, and political significance; (3) differentiated and convincing presentation and argumentation skills that produce an original point of view in the debate, starting from a critical analysis of both philosophical and literary texts.

This course follows the traces of melancholy as a phenomenon connected to the longing for reference in both texts in philosophy of language and literature. During the course, students apprehend an important part of Western literary and philosophical reflection on questions regarding the nexus between language and (mostly) existential and (to a lesser extent) political questions. Students read and collectively interpret canonical and less canonical texts, and train their presentation and discussion skills.

The course traces the tradition of the linguistic turn back to one of its potential roots or affine forerunners, i.e., Early German Romanticism, to see how similar constellations were discussed and expressed in Modernism, and finally engages with more openly postmodern texts. It ends on more optimistic tones (with Judith Butler) that stress the spaces of agency that open up when not being determined by a fixed reference scheme. Readings include: Derrida’s Grammatology; Friedrich Schlegel’s programmatic, theoretic texts; Hegel’s critiques; the novel Nightwatches of Bonaventura; Nietzsche’s Twilight of the Idols; Hofmannsthal’s programmatic texts for the Sprachkrise; Borges’ “Tlön, Uqbar, Orbis Tertius”; Ellis’ American Psycho; Hermann’s text “Red Corals”; and end with Butler.

This course provides an overview of international trade, the movement of goods and services across national boundaries, while developing analytic tools that can be used to analyze world economic policy debates. This course is aimed at students interested in the dynamics around exports, imports and related economic policies. 

This course provides a detailed, vivid introduction to the origin and distinctive artistic features of Chinese traditional culture, namely, the culture of RITES and MUSIC. Arranged in fifteen lectures, the course will first trace the culture foundation imbedded in archeological artifacts (bronzeware, musical instruments, etc.) as well as in Confucian canons. The course will then dive into three perfections of traditional Chinese arts (calligraphy, painting, and poetry) to analyze those “suggestive but not articulate” features in specific artworks. It will also explain the philosophical ideas, aesthetic interests and humanistic values of Chinese culture.

What is (in)security? Who are the subjects and objects of (in)security in contemporary politics? What is the role of gender, race, and class in creating different forms of (in)securities? The course Critical Security Studies analyzes the concept of security in political science and international relations and offer a radical rethinking of traditional perspectives based on critical theories. Starting from an understanding of mainstream debates in security studies, the course broadens what are considered security-related topics (by going beyond the discourse on armed conflict and the military) and develops the ways in which we analyze them. To do so, this course approaches the concept of security with theoretical and methodological lenses, using creative, art-based, and narrative methods for security analysis. Through this course, students familiarize themselves with contemporary security issues and learn to formulate research problems relevant to global and everyday (in)securities based on critical perspectives.
 

In this course, students learn and apply core principles and concepts in heterogeneous catalysis. Students learn the most important catalytic materials and how to describe their functions, including important applications of heterogeneous catalysts in sustainable energy conversion. Course topics include the scope of future energy supply and its significance for industry and society as well as the environment and various synthetic methods for the preparation of heterogeneous catalysts using various solid-state, solution-and molecular-based approaches. Students learn how to define crystalline and amorphous materials and thin-film technology and gain a basic understanding of the characterization techniques and systematic evaluation of catalysts/thin films using diffraction, microscopic, and analytics. The course covers fundamentals of electrochemistry and how to correlate and explain activity parameters to differentiate catalyst's performances in catalytic oxidation and reduction processes in the rapidly growing fields of water electrolysis, fuel cells, CO2 activation, biomass reforming, and paired electrolysis. Course readings include relevant scientific literature and key publications of leading female and male scientists of the field.

This course provides an opportunity to learn through practice of combined fundamental mathematics and programming to understand machine learning. The course operates as micro-learning that allows students to learn the necessary unit concept of mathematics and learn through programming exercises immediately. This course covers the essential requirements for machine learning such as algebra, calculus, linear algebra, and geometry. The programming language used in this course is Python. This course is mainly targeted for undergraduate students with advanced high-school level mathematics but with no background in programming. Some basic machine learning algorithms will be introduced to show the application of mathematics in practice. Finally, some advanced learning algorithms and important topics will be reviewed.