COURSE DETAIL
This course covers basic knowledge of statistics that is essential for exploring communication phenomena empirically and scientifically. Students develop practical statistical analysis skills. Please be aware: this course assumes that students are familiar with communication theory in general and understand social science research methods at a basic level.
Based on the basic understanding of social science research methods, students will cultivate theoretical knowledge of basic statistical techniques and conduct practical analysis training using R.
Topics include Communication Phenomena, Theory and Research Methods, and the Theory of Statistics; Basics of statistics; Probability and Probability Distribution; Principles of Statistical Reasoning: Estimation, Hypothesis Testing, Methods of statistical inference; Analysis and Inference of Discrete Data; Regression; Regression Analysis; Fundamentals of ANOVA.
Prerequisite: Introduction to Mass Communication
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