Italy

This course provides a psychological foundation for understanding consumer behavior and marketing strategy. The course builds from current psychological theory to understand recent marketing applications. Topics include perception, attention, memory, language, categorization, creativity, social cognition, and personality, and their application to product design, marketing communications, and brand management. Students on this course learn: how the basic principles of psychology constrain and predict consumer perceptions and preferences; how psychological models can be used to develop effective marketing strategies and campaigns. Topics covered in this course include: perception and sensory marketing; perceiving similarity and differentiation; consumer memory; the language of marketing communication; marketing emotions; creative consumption; brand personality; social aspects of consumption. Prerequisites for this course include an introductory marketing course.
 

The Elementary Italian course provides students with the essential language skills to communicate effectively in common Italian contexts, covering the first level of Italian proficiency. Through a communicative approach and a strong emphasis on active participation, it helps students to quickly improve their ability to interact with Italians. Engaging in role-playing, group work, in and out of class task-based activities and oral and written tests, learners are immersed in the Italian language, reinforcing their listening, speaking, reading and writing abilities. Assignments and projects deepen their understanding of Florentine life and Italian culture. By the end of the course, students acquire foundational language skills as well as insights into Italy's rich cultural tapestry. 

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The course analyzes the genealogy of the relationship power-opinion-public-democracy, which is constituted in political modernity, observing its genesis, its aporias, its theoretical and historical transformations. At the end of the course, the student: is familiar with the political authors who have contributed to the reflection on this relationship; is able to understand the dialectic it establishes with other concepts of political modernity, such as domination, representation, freedom, both with respect to the crisis and to the new potentialities that the articulation of power-public-opinion-democracy is experiencing in the era of the digital revolution; is able to apply these categories to the analysis of the present . The course examines the nature, structure, and critical role of public opinion and its relation with political and social institutions in the 19th century. It includes readings by some of the most important political thinkers on the relationship between democracy and public opinion, like Alexis de Tocqueville and John Stuart Mill. The course analyzes the social and political transformations enabled in public opinion by the process of democratization during 20th century with the help of authors like Tarde, Bentley, Lippmann, Dewey, and Hannah Arendt. During the second part, the course uses authors like Adorno and Marcuse, Lazersfeld and Kaplan, Debord, Habermas, Baudrillard, and Bourdieu to understand the new political configurations of the public opinion in the age of mass democracy; finally, the course analyzes the crisis of public opinion in the age of globalization, the age of information, the show society age, the post-truth and fake news age, and the possibility for public opinion in contemporary democracies to gain (or not) a new political role.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The topics for this course differ each term. In spring 2024, the course focused on a close reading of selections from Niccolò Machiavelli’s major works. This course focuses on the major topics, ideas, problems, and authors of Western Political Philosophy and its history. The course introduces an advanced level of reading, analyzing, and deep understanding of key themes and concepts in the Western tradition of political philosophy. The course develops strong skills in critical reading, including describing and analyzing the conceptual framework of and the specific historiographical debates on some of the major texts in the field, in their historical and cultural context. The course also focuses on Machiavelli's historical background and influence. The course pays particularly detailed attention to the questions of power, violence, ontology’s relationship with politics, and Machiavelli’s reading of his classical and medieval sources.

This course examines how to make decisions in business by leveraging a structured approach based on theorizing about possible future scenarios and implementing data-driven actions. The first part focuses on theoretical aspects of decision-making, while the second part focuses on data-driven analysis and interpretation of data from a business point of view. Through concrete and practical applications, students learn how to diagnose business problems, offer appropriate solutions, and generate innovative opportunities. The course focuses on the best practices that a firm can adopt to make rational decisions, namely: a structured course of action to make more rational decisions; a language to describe decisions and distinguish strategies, scenarios, and outcomes; models and statistical techniques; structured descriptive statistics; linear regression model; applications; and real cases using statistical software (Stata).

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The topics for this course differ each term. In spring 2024, the course had special emphasis on black women writers. Black Britain is a diaspora space (Avtar Brah): its literature and cultural productions are not only concerned with displaying experiences of insertion and adaptation within British society, but also with exploring and expanding the borders of a multi-layered identity that implies, even in its situatedness, transnational and transcultural routes. The course focuses on the literary and artistic production of some black British women writers from the second half of the 20th century up to the present. On one side, complicating the use of the lens of “migration” to read this production, the course deals with the question of being both black in Britain and black and British; on the other side, by taking an intersectional approach, blackness will be analysed not as singular and homogenous, but as crossed by heterogeneous, and at time opposing, movements – and especially in a constant dialogue with a series of other categories such as gender, class, ethnicity, sexual orientation, age, education, equity, oppression, and violence (both “external” and “internal”). The course provides in-depth knowledge of English women's literature, using practical methodologies for the analysis and the interpretation of the literary text.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. By the end of the course, students know the brain processes underlying maturation, plasticity and aging and the associated changes in cognitive and emotional functions across the life span. The course is designed to provide advanced knowledge of the neural basis and functional mechanisms of human behavior, affective and cognitive processes and their alteration in patients with neurological and psychiatric disorders, drawing on both theoretical and methodological contributions of current literature, and integrating different methodological approaches, with practical examples in the areas of brain health, well-being and social neuroscience. The course involves 2 modules, which include: Methods in Cognitive Neuroscience (physiological measures, brain stimulation, functional imaging and neuropsychological approach); Brain maturation; Processing emotional and social information: Theories of emotions, perceptions of emotions, fear conditioning and empathy; Healthy aging: changes in behavioral and neuroanatomical substrates.

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. Corporate Finance is an advanced course with a focus on valuation, covering the theoretical framework of corporate valuation issues and the tools to apply valuation models in practical situations. Topics covered include estimating cash flows, the firm’s opportunity cost of capital, the role of capital structure, and relative valuation. At the end of the course, students are expected to know and understand, to a greater extent, national and international socio-economic processes and be able to independently draw conclusions based on the collected data; know in-depth mathematical, statistical and qualitative research methods used in research in economic sciences and management sciences; and have in-depth knowledge of their use in the processes of analysis and inference in the field of international business.

This course introduces the history of design in Italy from the post-war period to the present day and explores the connection between design and the rebuilding of Italy and the Italian economy, following the devastations of World War II. The link between Italian design and Italian identity, and the concept of ‘Made in Italy’, is explored through the study of design in different areas, including fashion, objects, transport, and furniture. By looking at the impact of Italian design outside of Italy and the emergence of global companies, including the main fashion houses, the course leads students to understand the importance of design both as part of the Italian economy and as a lens through which the world views Italy. Finally, through visits, lectures, case studies analyzed through a cross-cultural lens, and in-class discussions, the course builds awareness and inspires creativity for new projects in an ever-changing world and society, with an eye on sustainability, ethics, design justice, and life cycle assessment in today’s market. 

This course is part of the Laurea Magistrale degree program and is intended for advanced level students. Enrollment is by permission of the instructor. The course focuses on the concepts, methods, procedures and techniques concerning the archaeological research on the landscape. The main keywords, sources, issues, and approaches to the discipline will be presented and discussed, with particular attention to the most recent experiences in the Mediterranean area. From the first pioneering projects, the principal stages of the evolution of the subject matter will be presented, introducing the most innovative lines of research and future perspectives. The three main objectives of the contemporary discipline will be addressed: reconstruction of the landscapes of the past, proactive conservation of the contemporary landscape, public and social dissemination of knowledge. A special emphasis is given to non-invasive methods of exploration and mapping of subsoil and landscape, such as field walking surveys, remote sensing techniques, aerial photography and geophysical prospections. In all cases, methods and practices are considered in relation to different environmental, topographical, and archaeological conditions and problems. By the end of the course students understand and contextualize the approaches to the study of landscape in archaeology; know the main sources, the methods, tools and strategies applicable to the different contexts and scales of analysis; display awareness of the multidisciplinary nature of the subject, the importance of dialogue with subsidiary sciences and specialists in the study of landscape, and the various entities responsible for protecting, planning and managing the territory; have an updated understanding of the evolution of the discipline and of the current international scientific debate; have a global and critical approach to the study of the ancient landscape, attentive to both geographical, natural and anthropic aspects, whilst maintaining archaeological and historical research problems in central place; be versed in the main diagnostic non-invasive survey methods and know how to choose the most appropriate ones according to variables in the environmental and cultural context; and participate in debates on the contribution of information sources and methods of investigation and diagnosis.