Korea, South

This course provides a comprehensive introduction to the principles and practices of Advertising and Integrated Brand Promotion (IBP), emphasizing their role as persuasive communication tools within marketing. The course examines Advertising and IBP as: (1) an element in our social system; (2) a business system; (3) an art and communication form, and (4) a science.  

This class focuses on the process of creating a TV program. By creating an actual TV program in the studio, students learn and practice everything about TV program production. 

This class explores the decline and collapse of civilizations in the West. The twenty-first century finds that technology has reshaped life across the industrialized world and that prosperity has increased across the globe, yet there is also widespread pessimism about the future and grave concern that institutions are breaking down. This course examines some of the most influential and compelling accounts of the fall of civilization, such as those of Edward Gibbon and Oswald Spengler. It also looks at literary and cinematic efforts to imagine the collapse and its aftermath.

The course examines design of interior architecture. The course culminates in a final project where a ‘client – designer relationship’ is simulated.

This course takes a holistic approach in defining the critical issues facing a firm by thinking critically, strategically and creatively. In doing so, students assume the role of a CEO through individual and team assignments, and learn to identify and critically analyze complex managerial challenges and opportunities and solve business problems in novel ways. The overarching theme of strategy literature is: Why are some firms more successful than others? In doing so, this course considers the following three fundamental questions: (1) Where do firms compete?; (2) What unique values do they bring to the markets?, and (3) What determines sustainable profitability? This course discusses these questions in the context of organization, its strategy, and its external environment. 

This course responds to the need of the Korean society to campaign for education reform in order to address social issues that result from the increasing multi cultural characterization of Korea. In particular, this course is aimed at: helping recognize and challenge biases and notions of race, culture, language, social justice, and multi cultural education; increasing the awareness levels on the problems and opportunities that multiculturalism brings to the society; and building the capacity to exercise affirmative action and leadership in theoretical and practical ways. The theoretical approach is done by immersing into schools of thought that help explain the multicultural state of Korea, while the practical is done by conducting a community project, which deals with a social issue or phenomenon that relates to both multicuturalism and education or multicultural education in Korea. The project prompts the students to investigate a problem, project, or program in the community and analyze it extensively using a rubric that is proposed and agreed upon in class. 

The course provides an overview of Korean history from the 19th century onward and its journey to modernity. The course demonstrates the effects of colonization and the division of North and South on the nation, society, and daily life.