University of Barcelona

This course examines the major issues related to brands, which can be products, services or institutions. It covers topics such as the impact of technological and digital changes, modern marketing and communication terminology, the intercultural strategies for global branding, and how to engage with consumer groups. The course examines key aspects of popular culture, such as mass media advertising, transmedia advertising, social media trends, and the cultural background of a country. It is divided into two sections. The first section focuses on the fundamental concepts of branding, marketing, advertising, and popular culture studies. The second section focuses on different topics and case studies, including the Barcelona brand before and after the Olympics, the Madrid Olympics and World Cup candidacy case. It also looks at FC Barcelona as a Spanish soccer ambassador, Spanish fashion design with Zara and Custo Barcelona, the new cooking and Mediterranean diet era, and new professional representatives in brands such as influencers and new storytelling.  

This course offers an advanced study of Spanish language for students at a C1.1, C1.2, & C2 level, according to the Common European Framework of Reference for Languages.

In this course, students develop strategic thinking skills to create and implement effective communication plans on social media. Students learn social media theory and innovative methodologies to understand the social, political, and economic impact of digital media on strategic communication and public relations. Topics include mastering key strategies to enhance the digital presence of businesses, governments, and NGOs, learning to analyze the impact of social media in everyday life and the professional sphere, and becoming an expert in digital communication.

This course explores the relationship between cinema and literature based on a comparative analysis between the two systems of meaning. It discusses strategies for adapting literature to film. Additionally, it focuses on the basics of cinematographic language in relation to the films studied in this course.
 

This course provides a study of the developmental psychology of school-age children and the influence of education on their development. It begins with discussion of the general theories of development before exploring physical and psychomotor development, cognitive development, development of communication, language, and personality, and social development. The course also examines the changes in learning and motivation in education as well as development in the educational contexts of school, family, peers, media, and technology. 

This course explores the anthropogenic impact on the marine environment. Topics include: context and causes of changes to the marine environment; habitat loss; exploitation of the marine environment; marine pollution; exotic species and diseases in marine organisms.