Peking University, Beijing

Target students: Learners with a command of 1200 (or above) Chinese words
Objective:  to improve students’ command of intermediate grammar; to further enlarge their vocabulary and enhance their ability to read and write; to acquaint students with features of Chinese language and culture; to help students improve fluency, accuracy and appropriateness.
Content: Intermediate Grammar; common Chinese expressions; writing skills: narration, comparison, description, argumentation; most common Chinese radicals; Chinese vocabulary (around 1800-2500 words).
 

This seminar course surveys major approaches and current issues relevant to the study of language in society. It aims to familiarize students with a range of theoretical and conceptual frameworks they may refer to in addressing sociolinguistic questions across a variety of sites and to provide general principles that they may consider when engaged in the study of language in social context. For this purpose, we will critically discuss classical and contemporary research in sociolinguistics to explore the historical background, prevailing assumptions, methodological perspectives, and analytic strengths of different approaches to language in society and consider recent developments in the field. Students will also be enabled to use empirical methods to conduct sociolinguistic research.

The course provides basic understanding of the concept and approaches in marketing; teaches how to apply theories in analyzing real-world cases and offering solutions; and enhances the knowledge and skills of students without a marketing background. Topics: Introduction to Marketing; Marketing Strategy and Planning; Marketing Information and Marketing Research; Analyzing the Marketing Environment; Consumer Markets and Buyer Behavior; Business Markets and Buyer Behavior; Measuring and Predicting Needs; Classification, Selection, and Positioning of Market; Product and Branding Strategies; Pricing Strategies; Distribution Strategies; Retailing and Wholesaling; Advertising, Promotion, and Public Relations; Competitive Strategies; Social Responsibility and Ethics in Marketing.

Using multidisciplinary approach – including philosophy, sociology, political science, psychology, management, anthropology, communication, history, and law - to provide a better understanding of how the Internet works and how people on the Internet tend to behave. We not only look back at the past, but also need to grasp now, and at the same time look to the future. Ultimately, we will find that it is ideas that change the world, not just technology, capital or institutions.

The course mainly concerns basic theories of theater art. Through the course, students will get an overall view of the history of western theater and think about the fusion of different forms of theater so that they are able to understand the essence of theater and have a prospect of the development of the world’s theater arts in the future. The course considers the theater art of the world as a whole as opposed to the usual idea which confronts the theater of the East to that of the West. It thoroughly introduces the main theory issues of the history, aesthetics, phenomena, and performances of theater art which appear in the process of its development including the emergence, characteristics, form, language, structure, narration, performance, directing, space, genre, school, function, aesthetics of theater etc. 

This course will first lead students to be familiar with mainstream English media from home and abroad, such as China Daily, CGTN, Xinhua News Agency, New York Times, Washington Post, Wall Street Journal, CNN, BBC, South China Morning Post, etc. Social media such as popular English-language or bilingual video programs on Douyin (TikTok), Bilibili, Little Red Book and YouTube will be included. Students can not only understand the latest developments of global news, but also can form their own critical views on the world media and compare the similarities and differences between Chinese media and Western media. Secondly, this course will also select typical or hot cases to explain news production and news reporting skills. Finally, the course will take students majoring in different foreign languages through extensive practice in news making. This course is a practical course for reporting China and the world in English, bilingual or multilingual. The learning effect is based on the international news works produced through the semester.

This course uses sketching and oil painting as the basic teaching methods in order to understand the depth of form and the style of color.

By studying Principle of Economics, students should learn some basic knowledge of Economics, master fundamental economic concepts and use economic theories to analyze micro- and macroeconomic phenomena in our daily life. In addition, students should lay a solid foundation to study further economic courses.

This is a course in an all-round way to review Chinese history from ancient times to the Qing Dynasty. The students will know the outline of ancient Chinese history and be interested in it.