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This course examines selected topics on Hong Kong History.
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This course examines the management of marketing functions, analysis of external forces affecting marketing decision-making, implementation and control of marketing activities, and an examination of the global impact of marketing. It also explores the fundamental concepts surrounding the selection and assessment of markets and development and delivery of products, the role and contribution of marketing to successful business operations as well as to society, and the identification of marketing opportunities and viable marketing strategies. Specific topics include segmentation, consumer behavior, marketing research, diffusion of innovation, product and pricing strategies, distribution, advertising management, and global marketing.
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This course provides a theoretical foundation to the understanding of English language teaching methodology. Through this course, students are expected to adopt and apply an international perspective on English language teaching in the face of increasing immigration and globalization. Selective methods used in teaching English to non-native speakers in Hong Kong and abroad are examined. The course covers the principles governing curriculum design and issues central to the implementation of different English teaching methods and theories; methods and theories appropriate to young and adult learners in second or foreign language contexts. The principles covered in this course form the basis for subsequent courses on English language teaching techniques. Text: D. Larsen-Freeman and M. Anderson, TECHNIQUES AND PRINCIPLES IN LANGUAGE TEACHING. Assessment: group presentation and discussion, English Language Teaching (ELT) Methods' Schemata, theory and methodology reflection paper.
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