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SOCIAL RESEARCH METHODS
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Sociology
UCEAP Course Number
123
UCEAP Course Suffix
UCEAP Official Title
SOCIAL RESEARCH METHODS
UCEAP Transcript Title
SOC RESEARCH METHOD
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course is an introduction to the fundamental principles and procedures of empirical research in sociology. The course presents the theoretical and practical challenges involved in problem formulation, research design, data collection, and data analysis; examines some of the major types of both qualitative and quantitative social research methods (e.g., structured interviews, questionnaires, qualitative interviews, and ethnography) and the sampling, measurement and analysis issues involved with their use. Students conduct and report a basic qualitative interview project.
Language(s) of Instruction
English
Host Institution Course Number
SOCI2003
Host Institution Course Title
SOCIAL RESEARCH METHODS
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Sociology
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PRINCIPLES OF MANAGEMENT
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Hong Kong Summer, CUHK
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
22
UCEAP Course Suffix
S
UCEAP Official Title
PRINCIPLES OF MANAGEMENT
UCEAP Transcript Title
PRINCIPLES OF MGMT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course introduces the philosophy of business operations and the framework of the decision-making process. The study in organization includes structural design, mechanics and dynamics of organization, and the use of informal organization. The study in management includes functions of management: planning, organizing, staffing, direction, and control. The course examines the roles, responsibilities, and skills essential to managerial success with special emphasis on the vocabulary and concepts of management as applied in a dynamic environment of workforce diversity, a global economy, and concern for ethics and social responsibility. It also covers the social aspects of management, including coverage of leadership. Text: Bauer, Erdogan, Short, and Carpenter, PRINCIPLES OF MANAGEMENT. Assessment: exam one (25%), exam two (35%), group project (20%), group project presentation (5%), group project peer rating (5%), participation (10%).
Language(s) of Instruction
English
Host Institution Course Number
MGNT1020
Host Institution Course Title
PRINCIPLES OF MANAGEMENT
Host Institution Course Details
Host Institution Campus
International Summer School
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business and Management
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INTRODUCTION TO MUSIC AND PHILOSOPHY
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Philosophy Music
UCEAP Course Number
15
UCEAP Course Suffix
UCEAP Official Title
INTRODUCTION TO MUSIC AND PHILOSOPHY
UCEAP Transcript Title
INTRO MUSIC & PHIL
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

This introductory course examines music and philosophy as intersecting practices through which human beings give meaning to the world around them. By exploring philosophy through music and music through philosophy from cross-cultural perspectives, the course looks at the variety of ways that knowledge, existence, religion, ethics, politics, culture, and sound converge.

Language(s) of Instruction
English
Host Institution Course Number
ARTS1005
Host Institution Course Title
INTRODUCTION TO MUSIC AND PHILOSOPHY
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Course Last Reviewed
2022-2023

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MEMORY AND COGNITION
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Psychology
UCEAP Course Number
118
UCEAP Course Suffix
UCEAP Official Title
MEMORY AND COGNITION
UCEAP Transcript Title
MEMORY & COGNITION
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course covers the basic concepts, theories, methods, and new developments in studying how people acquire, store, and use information and knowledge. In addition to lectures, laboratory sessions familiarize students with a variety of techniques and procedures in cognitive research. Teaching methods include in-class demonstrations, laboratory activities, and group discussions. Each student identifies a research question in cognitive psychology, designs and conducts experiments, analyzes data, reports the empirical findings, and weighs the findings on an issue based on the specific theories.
Language(s) of Instruction
English
Host Institution Course Number
PSYC2350
Host Institution Course Title
MEMORY AND COGNITION
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Psychology
Course Last Reviewed

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LANGUAGE, COGNITION AND EDUCATION
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Linguistics
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
LANGUAGE, COGNITION AND EDUCATION
UCEAP Transcript Title
LANG/COGNITN & EDU
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course presents insights from cognitive linguistics and their potential relevance to second and foreign language teaching. The course addresses core concepts in this area of study including: prototype, perspective, categorization, image schema, figure and ground, metaphor, metonymy, entrenchment, embodied cognition, construction grammar, etc. The course discusses how cognitive linguists design pedagogical methods and stimulate learners to explore the deeper meanings of language forms. An emphasis is placed on the critical reading of research articles in second language acquisition (SLA) and an understanding of SLA research methodologies. Students also have the opportunity to conduct research by writing research proposals, and collecting and analyzing language learning data first-hand from language learners.
Language(s) of Instruction
English
Host Institution Course Number
ENGE3630
Host Institution Course Title
LANGUAGE, COGNITION, AND EDUCATION
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
English
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INTRODUCTION TO INTERNATIONAL BUSINESS
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Hong Kong Summer, CUHK
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
102
UCEAP Course Suffix
S
UCEAP Official Title
INTRODUCTION TO INTERNATIONAL BUSINESS
UCEAP Transcript Title
INTRO INTL BUSINESS
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

This course provides a study of the nature, form, and scope of international business including key concepts and theories. It examines management strategies concerning production, marketing, human resource, and finance in an international context. Other topics include foreign environment and major international business activities, such as exporting, direct investment, licensing, and other contractual arrangements. The course involves hands-on practice with a number of critical skills such as case analysis, class experiential exercises, optional field trip to China, and professional business and dining etiquette workshop. 

Language(s) of Instruction
English
Host Institution Course Number
MGNT2510
Host Institution Course Title
INTRODUCTION TO INTERNATIONAL BUSINESS
Host Institution Course Details
Host Institution Campus
International Summer School
Host Institution Faculty
Host Institution Degree
Host Institution Department
Business and Management
Course Last Reviewed
2024-2025

COURSE DETAIL

STRATEGIC BRAND MANAGEMENT
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
142
UCEAP Course Suffix
UCEAP Official Title
STRATEGIC BRAND MANAGEMENT
UCEAP Transcript Title
BRAND MANAGEMENT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
One of the most important assets of any business is its brands. As industries become increasingly competitive, it is clear that strong brand-building skills are needed for every business to survive and prosper. This course is designed to provide conceptual background as well as practical approaches to manage brands as a strategic asset as well as a primary source of competitive advantage. Topics include brand creation, brand building, managing brand equity, and revitalizing brands. Assessment: essay test or exam, presentation, other.
Language(s) of Instruction
English
Host Institution Course Number
MKTG4110
Host Institution Course Title
STRATEGIC BRAND MANAGEMENT
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing
Course Last Reviewed

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CULTURAL HISTORY OF CHINA
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
History Chinese
UCEAP Course Number
113
UCEAP Course Suffix
UCEAP Official Title
CULTURAL HISTORY OF CHINA
UCEAP Transcript Title
CULTURAL HIST:CHINA
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course uses a multi-disciplinary approach to study Chinese cultural history through philosophical, socio-political, and economic processes of rationalization. The focus is on the moments of paradigm shift from one mode of rationality to another. For each of these moments, cultural facts and artifacts of thought, literature, ritual, are examined in relationship to changing social, political, and economic systems. Topics vary and this semester covers the periods of the Warring States (481-221 BCE) and the Six Dynasties (220-589 CE). The first laid the social and cultural foundations for the emergence of the imperial mode of rationality; the second saw the Buddhist conquest of China and the emergence of a rationality defined by the opposition of the Three Teachings to shamanism, that is, of a clear contrast between elite and popular culture.
Language(s) of Instruction
English
Host Institution Course Number
CHES3105
Host Institution Course Title
CULTURAL HISTORY OF CHINA
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Chinese Studies
Course Last Reviewed

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SELECTED TOPICS IN MODERN CHINESE LITERATURE
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Chinese
UCEAP Course Number
100
UCEAP Course Suffix
A
UCEAP Official Title
SELECTED TOPICS IN MODERN CHINESE LITERATURE
UCEAP Transcript Title
MODERN CHINESE LIT
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description
This course is an-depth investigation of special topics in modern Chinese literature, focusing on literary trends, literary schools and regional literature.
Language(s) of Instruction
Host Institution Course Number
CHLL4407
Host Institution Course Title
SELECTED TOPICS IN MODERN CHINESE LITERATURE I
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
Chinese Language and Literature
Course Last Reviewed

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DEVELOPMENT OF MASS COMMUNICATION
Country
Hong Kong
Host Institution
Chinese University of Hong Kong
Program(s)
Chinese University of Hong Kong
UCEAP Course Level
Lower Division
UCEAP Subject Area(s)
Communication
UCEAP Course Number
20
UCEAP Course Suffix
UCEAP Official Title
DEVELOPMENT OF MASS COMMUNICATION
UCEAP Transcript Title
DEVELOP / MASS COMM
UCEAP Quarter Units
4.50
UCEAP Semester Units
3.00
Course Description

This course examines the development of mass communication in different social and historical contexts. Emphasis will be placed on analyses of the roles, functions, and impact of some major mass media (such as print, broadcast, TV, film, advertising/public relations and new media) in various societies like Hong Kong, China and other parts of the world from a developmental perspective. 

Language(s) of Instruction
English
Host Institution Course Number
COMM1120
Host Institution Course Title
DEVELOPMENT OF MASS COMMUNICATION
Host Institution Course Details
Host Institution Campus
Host Institution Faculty
Host Institution Degree
Host Institution Department
COMMUNICATION
Course Last Reviewed
2024-2025
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