COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This intermediate Cantonese course is designed to familiarize students with the use of more vocabulary and sentence structure. Vocabulary introduced is based on everyday conversations and daily usage. Focus will be on appropriateness in application.
COURSE DETAIL
The course examines the process of creating, assessing, and pursuing product opportunities, with emphasis on evaluating future markets shaped by new technologies. The focus is on technology innovation coupled with business planning and development. Other topics include factors that drive continuous creative product innovation, evaluation of new product ideas and risk assessment of commercialization, product development strategies in industrial marketing, understanding the behavior of the buyer and formulation and implementation of an innovative marketing strategy and business plan. This course combines mentor-guided team projects, case studies, and research on the entrepreneurial process. Text: Osterwalder and Pigneur, BUSINESS MODEL GENERATION: A HANDBOOK FOR VISIONARIES, GAME CHANGERS, AND CHALLENGERS. Assessment: exam I (25%), exam II (25%), assignments (10%), class activities (5%), class attendance and participation (5%), term project and presentation (30%).
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
COURSE DETAIL
This intermediate Putonghua course is designed to familiarize students with newly acquired vocabulary and grammar points through language tasks and activities and contextualized exercises in real life settings. Text: KUNG FU II: INTERMEDIATE CHINESE. Assessment: participation (20%), quizzes (10%), listening comprehension 1 & 2 (20%), oral midterm exam (25%), oral final exam (25%).
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