Chinese University of Hong Kong

This course introduces students to a number of major similarities and differences between English, Germanic languages, Romance languages, Mandarin Chinese, Cantonese, Japanese and other languages of interest. Emphasis is on the basic grammatical characteristics of these languages, the general principles that determine their common characteristics, and the parameters that give rise to linguistic variations. The course explores the common properties and systematic syntactic variation of human languages under the Principles & Parameters model (P&P) of the generative syntax.

This online course examines the Japanese language. It covers pronunciation of 'Kana' and simple daily life communication topics to express food, interest/hobby, shopping and places to go in Japan.

This online course examines the German language and culture through a virtual journey.

This course will study the design and analysis of exact and approximation algorithms for various optimization problems using advanced techniques such as combinatorial methods, probabilistic methods, linear programming, semidefinite programming, and spectral methods. The course also covers spectral algorithms and related convex programs, SDP duality, multiplicative weight update, graph spectrum, eigenvalue interlacing, Cheeger–Alon–Milman inequality, random walks, local graph partitioning, expanders, Laplacian solver, effective resistance, sparsification, matrix scaling, abstract simplicial complex, and random spanning trees.

This course provides the key concepts, processes and methods of marketing research, and how to apply those tools to solve real-life business problems. The course covers the technical aspects of marketing research (both qualitative and quantitative research methods) through lectures and discusses real life applications using various articles and cases. An important element of this course is a marketing research project where students identify and solve a real business problem using marketing research methods.

This course introduces the key concepts, issues, challenges and trends essential to understand the cross-border multidirectional flows of information. More specifically, this course provides an overview of the changing paradigm of global communication by studying the interrelation between cultural, economic, political, social, and technical dimensions of media and communication in the contemporary world, as well examining the changing nature of power and the process of power diffusion in the information age. This is a three-part interdisciplinary course, which covers the essential theories and concepts ranging from media and communication studies, political science, international relations, economics and psychology. The first part, Week 2 and 3, introduces key concepts related to the study of global communication, including media economics, world-systems theory, electronic colonialism, soft power, constructivism, and cultural change. The second part, Week 4 to 8, studies major global communication actors – multinational media conglomerates (MMCs), social media platforms, news agencies, advertisers and marketers. It applies the tools from Part 1 to study how each of them as a system (structure and flow) works, as well as some of the contemporary debates in each sector. The third part, Week 9 to 13, looks at major issues of global communication in the digital age, such as misinformation and artificial intelligence, identity politics and polarization, inequality and global conflicts.

This introductory course takes a macro-level view of the hospitality, tourism, and real estate industries. The primary objectives of this course are threefold. First, this course discusses the historical developments, business models, and management structures of lodging, restaurant, managed service, casino/gaming, meetings / conventions / expositions, recreation, club, theme park, cruise, airline, and other hospitality and tourism organizations. Second, experiential learning opportunities are provided to help students understand the operations of hospitality organizations and the importance of service quality. The course also introduces students to the business world of real estate, including terminology, transaction process, issues, players and activities in the real estate industry. Third, the course prepares students for future development of leadership competencies with descriptions of the key management functions and the characteristics and practices of leaders and managers. Students will also learn about some of the most important business / tourism ethics principles and corporate social responsibilities.