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The proliferation of the Internet and related innovative digital technologies, such as mobile, big data, sensors, social media, and user-generated content (UGC) have a profound effect on marketing theory and practice. This course provides a study of the impact of the Internet on marketing, marketing research with Internet, consumer behavior on the Internet, and marketing strategies in the Internet age. Specific focus is on the development and planning of effective digital marketing strategies and their implementation and evaluation. Theoretical insights are applied hands-on to practical business cases.
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This course examines the successful self including the rational self, veridical self knowledge, the transcendent self, the socially intelligent self, the loved self, the multicultural self, and the global self. It also covers concepts and practical skills that would enable students to more effectively attain their valued goal, and feel competent and accepted.
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This course examines key issues in Chinese politics, including the historical background of the system, the roles of the party/state, the style of leadership, the forms of popular participation, and the distinctive features of Chinese politics. The focus is political change.
Classic essays by Sun Yatsen, Lu Xun, Mao Zedong and others provide students with grounding in the key problems modern China has faced, as well as the solutions it has pioneered. From that foundation, the course will move on to contemporary institutions and intellectual debates over inequality, human rights, and the future shape of political reform in China
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