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This course analyzes the context in which Corporate Social Responsibility (CSR) arises and identifies the main trends and related concepts. It discusses business ethics, corporate governance, stakeholder theory, and the concept of sustainability. This course also focuses on CSR management and communication strategies developed by companies and institutions.
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This course offers a study of computer structures. Topics include: input/output, processor design; cache memory; virtual memory; IEEE754.
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This course covers the methods of reasoning; formalization and deduction in logic of propositions and first order; combinatorics; graphs and trees.
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This course focuses on research and planning for advertising activity including characteristics of the target audience, means and support for audience outreach, and budget optimization with the end goal to receive the highest possible return on investment.
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This course focuses on promotional marketing including its basic characteristics and what differentiates it from other methods of brand communication. Topics include: fundamental elements of promotional marketing; promotional marketing techniques aimed at the end consumer; promotional marketing techniques aimed at the rest of the public; promotional marketing at the point of sale; planning a promotional campaign.
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This course explores the linguistic differences of the different Spanish dialects throughout Latin America. Topics covered include: the birth of Spanish in America and the postcolonial era; phonetic characteristics; syntactic and morphologic characteristics; variations in lexicon and pronunciation; contact with indigenous and other American languages.
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This course probes the origins of the psychology of groups, discusses their importance to social psychology, and analyzes the different types of groups, group dynamics, and the development and structures of groups. Themes include the intragroup level in psychosociology, observation techniques, communication strategies, and normal and pathological expressions of group interactions. The class includes theoretical discussions as well as practice. Assessment is based on readings, participation, and a final exam.
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This course provides an introduction to the analysis of discourse and dialogue. It discusses the major theoretical and methodological areas of study in discourse analysis from functional and socio-cognitive perspectives as well as applications in mediated, multimodal, and computational/corpus-assisted settings.
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This course presents the fundamental concepts of the theory of learning, emphasizing experimental methodologies, the design of experiments, and the interpretation of results. It begins with an exploration of the characteristics of learning and the methodology used in research. Other topics include unconditioned behavior, habituation and sensitization, Pavlovian excitatory conditioning, stimulatory relations, instrumental conditioning, reinforcement programs and election behavior, reinforcement theories, stimulatory control of behavior, avoidance, punishment, and memory.
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This course analyzes the role that religious forces play in international society today. It provides an overview of major world religions then discusses the role of religions in conflicts and peace.
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