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COURSE DETAIL

SOCIAL MOVEMENTS AND THE COMPETITIVE STRATEGY OF FIRMS
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Graduate
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
224
UCEAP Course Suffix
UCEAP Official Title
SOCIAL MOVEMENTS AND THE COMPETITIVE STRATEGY OF FIRMS
UCEAP Transcript Title
SOCIAL MVMTS&FIRMS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
Social movements are one of the principal social forms through which collectivities give voice to their concerns about the rights, welfare, and well-being of themselves and others by engaging in various types of collective action and social protest. In affecting civil societies, many social movements have a large impact on markets by reducing the legitimacy of some industries (e.g., the tobacco industry) or by creating new industries and niches (e.g., the organic food industry or the open source software). These social movements also have a large impact on companies by making them the targets of anti-corporate activism or helping them to differentiate their offers. This course develops the conceptual foundations, frameworks, and methods for analyzing the intersection between social movements and firms' competitive arena, by focusing on the strategic responses of companies to the redefinition of existing markets and industries linked to social movements' challenges and demands. The course consists of three main sections. The first section regards social movements; students discuss topics including the analysis of social movements, different kinds of social movements, how they develop, how they are organized, and their strategy and evolution. The second section examines companies. Students analyze the strategic options of companies to the actions fostered by social movements: the corporations as targets, opponents, or participants in movements; the interplay of movements with organizational identities, images, and reputations; and how companies mobilize resources, networks, and audiences for the construction of new competitive arenas and new entrepreneurial identities. In the final section on markets and industries, the course explores the relations between social movements and competitive arenas: the origins of critique and transformation of industry and economic regimes; the movements' processes in the creation of new industries and categories; the construction of new entrepreneurial forms; and the legitimation of institutional and competitive alternatives. There are individual assignments, group assignments, and a written final exam.
Language(s) of Instruction
English
Host Institution Course Number
20424
Host Institution Course Title
SOCIAL MOVEMENTS AND THE COMPETITIVE STRATEGY OF FIRMS
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management and Technology

COURSE DETAIL

MARKETING IN CREATIVE INDUSTRIES
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
144
UCEAP Course Suffix
UCEAP Official Title
MARKETING IN CREATIVE INDUSTRIES
UCEAP Transcript Title
MARKETING INDUSTRS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course provides students with a model of marketing appropriate for organizations operating in creative industries. The core concept of the model is the value for the customer. In creative industries, this value is generated by transforming the creativity contained in creative products into intense and satisfactory customer experience. The course also gives evidence to the cultural and organizational role of marketing within organizations operating in creative industries. This role consists of keeping organizations aligned to their markets by means of the development of a broad and deep market knowledge and the building of long-lasting relations with customers through the continuous renovation of value propositions. There is a written mid-term and a final test or written final. There are two versions of this course, one taught in Italian and one taught in English. This is the English taught course.
Language(s) of Instruction
English
Host Institution Course Number
30277
Host Institution Course Title
MARKETING IN CREATIVE INDUSTRIES
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing

COURSE DETAIL

PRINCIPLES OF E-MARKETING AND E-COMMERCE
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Communication Business Administration
UCEAP Course Number
154
UCEAP Course Suffix
UCEAP Official Title
PRINCIPLES OF E-MARKETING AND E-COMMERCE
UCEAP Transcript Title
EMRKTING&ECOMMERCE
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course provides a series of strategic frameworks for the implementation of effective marketing strategies in the digital era. The course discusses topics including the digital society and the digital customer; analyzing the digital environment: competitors and consumer behavior online analysis; the impact of digital technology on marketing practices; designing a digital marketing strategy; planning a digital marketing execution: online commerce, online communication, and online content; content management and user experience; social media marketing; e- and m-commerce; website evaluation and application of web marketing; and an introduction to web analytics.
Language(s) of Instruction
English
Host Institution Course Number
30498
Host Institution Course Title
PRINCIPLES OF E-MARKETING AND E-COMMERCE
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Marketing

COURSE DETAIL

DIGITAL DISRUPTION AND ENTREPRENEURSHIP
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
157
UCEAP Course Suffix
UCEAP Official Title
DIGITAL DISRUPTION AND ENTREPRENEURSHIP
UCEAP Transcript Title
DIGTL DISRUPT&ENTRP
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course analyzes the impact of digital transformation in changing the competitive landscape of several industries. Of particular interest of the course are: the disruptive nature of technological changes; the entrepreneurial ferment across industries; the interplay between incumbents and newcomers. The goal of the course is to: analyze digitalization as a context for the transformation of cultural organizations; discuss its implications for industry configuration, value appropriation, and offering configuration; compare inter-company and inter-industry competition. 

Language(s) of Instruction
English
Host Institution Course Number
30383
Host Institution Course Title
DIGITAL DISRUPTION AND ENTREPRENEURSHIP
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management and Technology

COURSE DETAIL

INTERNATIONAL BUSINESS AND MANAGEMENT
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
116
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL BUSINESS AND MANAGEMENT
UCEAP Transcript Title
INTL BUS & MGMT
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The mission of this course is to get students ready for the growing complexity of the international business and to equip them with a toolkit for decision making in the modern global context. The main learning goal of this course is to formulate or contribute to the formulation of international strategy for any kind of business. This course covers topics including globalization trends and internationalization goals; differences among markets and adaptation decisions; internationalization strategy definitions; foreign markets selection; entry modes to foreign markets and cross-border alliances; and implementation of internationalization strategy. Prerequisites: prior background knowledge of key terminology and theoretical frameworks of general management and business administration.

Language(s) of Instruction
English
Host Institution Course Number
30215
Host Institution Course Title
INTERNATIONAL BUSINESS AND MANAGEMENT
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management

COURSE DETAIL

PUBLIC LAW
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science Legal Studies
UCEAP Course Number
155
UCEAP Course Suffix
UCEAP Official Title
PUBLIC LAW
UCEAP Transcript Title
PUBLIC LAW
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course offers an advanced introduction to public law, with a focus on the interaction between law and economics. The course includes a general introduction to sources of law, constitutions, constitutional amendments, constitutional statutes, ordinary statutes, law decrees, legislative decrees and delegated legislation, bylaws, and regulations. Students discuss topics including forms of state and government; transitions to democracy and electoral laws; federalism, regionalism, and devolution; constitutional justice; fundamental aspects of American and European models of constitutional review; classification of court judgments and analysis of decision-making techniques; legal system of the European Union; political, economic, and civil rights and related safeguards; and constitutional law issues relating to the sphere of arts, culture, and communication. Students complete a written final exam. There are two versions of this course, one taught in Italian and one taught in English. This is the English taught course.
Language(s) of Instruction
English
Host Institution Course Number
30004
Host Institution Course Title
PUBLIC LAW
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Law

COURSE DETAIL

ALTERNATIVE INVESTMENTS
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
133
UCEAP Course Suffix
UCEAP Official Title
ALTERNATIVE INVESTMENTS
UCEAP Transcript Title
ALTRNTVE INVSTMENTS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

This course provides an in-depth understanding of the main alternative assets and investment strategies employed by private and institutional investors globally. The emphasis is on the following macro classes: (i) Public Markets/Liquid assets, such as Hedge Funds and liquid alternatives; and (ii) Private Markets/Illiquid assets, such as Private Debt and Private Equity, Real Estate and Art, and Sustainable Investments (ESG). Asset classes are examined in terms of the following aspects: key characteristics, investment strategies, and portfolio consideration (alternative risk premia and contribution to portfolio’s performance). The course requires students to be familiar with the basic concepts of probability, statistics, financial markets, and investments as a prerequisite.

Language(s) of Instruction
English
Host Institution Course Number
30187
Host Institution Course Title
ALTERNATIVE INVESTMENTS
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance

COURSE DETAIL

INTERNATIONAL RELATIONS
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Political Science International Studies
UCEAP Course Number
106
UCEAP Course Suffix
UCEAP Official Title
INTERNATIONAL RELATIONS
UCEAP Transcript Title
INTL RELATIONS
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
This course offers an introduction to international relations and a set of analytical tools to be prepared for strategic analysis of international and national crises. Both conflict situations or conflict risks on the one hand and the development of cooperation and international institutions on the other hand can be studied with a rational agent's logic. The course has two parts, one primarily on conflict and one primarily on cooperation and functioning of institutions. The main topics of part one include interstate conflict onset and relationship with interdependence, civil war risk and the role of resource availability, inequality of resource endowments and geography as structural causes of conflict, genocides, and terrorism. The second part of the course primarily discusses the role of United Nations, the WTO, and other international organizations and international agreements. Special attention is devoted to EU institutions and to the recently more pressing problems related to migration and globalization. This course recommends students have completed relevant background courses in international relations or political science theory, and microeconomics, as a prerequisite.
Language(s) of Instruction
English
Host Institution Course Number
30334
Host Institution Course Title
INTERNATIONAL RELATIONS
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Social and Political Sciences

COURSE DETAIL

FINANCIAL MODELING
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
117
UCEAP Course Suffix
UCEAP Official Title
FINANCIAL MODELING
UCEAP Transcript Title
FINANCIAL MODELING
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description

The course provides the technical skills for implementing financial models with Excel including array, financial, and statistical functions. Students are equipped with the basic operational tools to understand financial markets and employ the modelling abilities developed via sample applications to build their own models. Coursework mainly focuses on functions already embedded in the worksheet as well as on procedures designed to solve specific problems. The course concentrates on the application of several theoretical models for financial valuation, optimal portfolio choice, and performance evaluation. Topics covered include: mean-variance portfolio choice, efficient frontier with and without short selling constraints, and parameter uncertainty; bonds: duration, convexity, immunization, and the term structure of interest rates; stocks: CAPM, beta estimation, and the security market line; introduction to APT and multifactor models; binomial model, lognormal distribution, and Black-Scholes model; and event study and style analysis. The course requires students have an intermediate knowledge of Excel as a prerequisite.

Language(s) of Instruction
English
Host Institution Course Number
30177
Host Institution Course Title
FINANCIAL MODELING
Host Institution Campus
Bocconi University
Host Institution Faculty
Host Institution Degree
Host Institution Department
Finance

COURSE DETAIL

ORGANIZATION THEORY
Country
ITALY
Host Institution
University of Commerce Luigi Bocconi
Program(s)
Bocconi University
UCEAP Course Level
Upper Division
UCEAP Subject Area(s)
Business Administration
UCEAP Course Number
138
UCEAP Course Suffix
UCEAP Official Title
ORGANIZATION THEORY
UCEAP Transcript Title
ORGANIZATION THEORY
UCEAP Quarter Units
6.00
UCEAP Semester Units
4.00
Course Description
The course deals comprehensively with all the central issues and themes for anyone who has to manage people and organizational structures within a company. Starting from classical theories and then passing on individual, social, and organizational variables in a greater detail, the course develops an overall understanding of the organizational environment. The course discusses topics including classical organizational studies, personality, perception, motivation, decision making, organizational design, people management, organizational culture, organizational change, team, and power and influence. Students are assessed on in class participation, a group project, and a written exam.
Language(s) of Instruction
English
Host Institution Course Number
30153
Host Institution Course Title
ORGANIZATION THEORY
Host Institution Campus
University of Commerce Luigi Bocconi
Host Institution Faculty
Host Institution Degree
Host Institution Department
Management and Technology
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